Fishing With a Keyboard I Google - Peter Greenberger
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Fishing With a Keyboard I Google - Peter Greenberger

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Peter Greenburger from Google explains how using Adwords helps campaigns grow their house file by getting people to engage on the issues they care about.

Peter Greenburger from Google explains how using Adwords helps campaigns grow their house file by getting people to engage on the issues they care about.

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Fishing With a Keyboard I Google - Peter Greenberger Presentation Transcript

  • 1. Fishing for Supporters Online How campaigns can use Google to capture data Peter D. Greenberger, Elections & Issue Advocacy April 20, 2009
  • 2. List Building: Offline Events Drive Online Search
  • 3. List Building: Capitalize on Spikes in Interest
  • 4. List Building: Capitalize on Spikes in Interest
  • 5. Missing the Tea Party…
  • 6. Segment Your Data with AdWords
      • Attract supporters by issue
      • Identify interested voters
      • Recruit new supporters
      • Build rapid response teams
      • Rebut rumors and attacks
      • Get Out the Vote!
  • 7. Message Testing in Real Time
  • 8. Thank you Questions?