Personal Brand Executive Roundtable Updated 3-20

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Updated presentation for senior marketing executives held on 3-20.

Updated presentation for senior marketing executives held on 3-20.

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  • Thanks for the information. It really is great to see that people can use linked in to increase their branding and get their name out there. that is something I need to do with the new business that I am starting. I will have to for sure get on that! thanks for the helpful advice! I really appreciate it! www.beautywired.com/whats-hot/hair-care-products-for-mixed-race-women
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  • 1. Building and Growing your Personal Brand Are you LinkedIn? 3-20 © 2008 Paladin Recruiting and Staffing. All Rights Reserved
  • 2.
    • General overview of Social Media
    • Challenges and opportunities
    • Tools
    • LinkedIn
    • Twitter
    • Facebook
    • Blogs
    • Resources
    • Homework
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Agenda
  • 3. Why we are here?
    • Social Media is creating the opportunity to amplify your personal brand in more ways than ever
    • Marketplace is flooded with candidates all of which are applying to jobs via online
    • Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers
  • 4. WHAT’S DRIVING SOCIAL MEDIA?
    • Information overload
      • “ Over-choice”
      • Advertising and marketing clutter
      • Need for “informed shortcuts”
    • Decreased trust in institutions, product claims and paid messages
    • Increased connectivity and trust in peers, colleagues and friends opinions and insights
    • The ongoing, innate need for influencers to influence
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Increased recognition of Word Of Mouth power and benefits: 92% of Americans rate WOM of friends, family, & others among sources of ideas and information.
  • 5. Adults online year over year increase © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 6. CHANNELS OF ENGAGEMENT OVERLOAD! © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Web Events & Chatrooms Social Optimization Micro- Blogging Blogs Message Boards Open Communities Social Networks Video Sharing Photo Sharing
  • 7. Social Media by the numbers © 2008 Paladin Recruiting and Staffing. All Rights Reserved. LinkedIn —Is getting around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too. – L.A. Times 2-10
  • 8.
    • Me, Inc.
    • The most important B2B brand
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 9. "Many of us are taught to do our best and then let the world decide how to judge us. I think it's better to do your best and decide how you want to be judged. And act that way." – Seth Godin Leading Social Media blogger and Author
  • 10.
    • Create a marketing plan around your personal “ownable” position. What do you own as a marketer that separates you from everyone else?
    • “ Great brands stand out positively in a crowd and connect beyond the functional attributes. This should be everyone’s goal in building an “ ownable ” personal brand regardless of the level.”
    • – Jerry S. Wilson SVP at The Coca-Cola Company, and President of the global McDonald’s Division.
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Ownable Position
  • 11. Identify
    • Who is your target audience?
    • CMO’s? Directors? SR. Managers? Brand? CEO? VP? B2C? B2B? Retail? CPG? Professional Services? Ad Agencies? Interactive Agencies? Non For Profits?
    • ALL?
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 12. Engage
    • How will you engage them?
    • Networking events? Evening? Luncheons? Breakfasts?
    • Digital footprint?
    • LinkedIn? Facebook? Twitter? Blogging? Personal Website? Google yourself?
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 13. WITH CHALLENGES COMES OPPORTUNITIES
    • Emerging media offers inexpensive but effective ways to interact with potential customers:
    • “ AS ENTREPRENEURS, we have to either adopt — or adapt to — new methods
    • of advertising to reach potential clients and customers. With so many of them connected to the internet with their mobile phones and/or laptop computers, it's no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneur.”
    • Robert Shimonski @ Entrepreneur.com 7/08
    • “ Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.”
    • Shelly Banjo WSJ 3/08
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 14. LOOKING AT B2B BUSINESS DEVELOPMENT © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Influences on Work-Related Purchases of US Business Decision Makers April 2007 % of respondents
  • 15. LEADING MARKET RESEARCH FIRM ANALYSIS © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 16. LinkedIn Learning Center: Job Seeker © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 17. Ensure your profile is complete and up-to-date © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!
  • 18. Your connections should represent your “real world” network © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile
  • 19. Demonstrate your Expertise on LinkedIn Answers © 2008 Paladin Recruiting and Staffing. All Rights Reserved. LinkedIn Answers You can ask and answer questions on specific subject matter.
  • 20. Top Ten LinkedIn tips from Successful Users
    • 1. Begin your hunt early.
    • 2. Revamp your professional toolbox.
    • 3. Be a news hound.
    • 4. Give your resume and your LinkedIn Profile a face lift.
    • 5. Update your Status.
    • 6. Do your homework.
    • 7. Rekindle relationships/build your network before you need
    • 8. Confidence counts.
    • 9. Check your surroundings for other resources.
    • 10. Pay it forward - recommend an old friend or a colleague
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 21. Twitter
    • Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 bytes in length. Established in 2006 it has an estimate 5 million users as of Feb. 09’.
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 22. © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Personal Branding to the next level www.meInc.com
  • 23. Marketer blog lands in WSJ © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Blogging
  • 24. © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Facebook Generation
  • 25. HOMEWORK ASSIGNMENT
    • LinkedIn Assignment:
    • LinkIn with 10 new contacts by next Wednesday who are relevant to your business through a LinkedIn Search
    • Merge your Yahoo, Google or MS Outlook contacts with LinkedIn
    • Post an answer on LinkedIn
    • Create a group
    • Join 2 discipline related groups
    • Interact with those groups and post relevant content ie. NYT, Adage, WSJ etc.
    • Respond results through my LinkedIn:
    • Mike Dwyer: http:// www.linkedin.com/in/mdwyerpaladinstaffing
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 26. Additional Resources
    • Social Media numbers release from Compete.com Jan. 09:
    • http://news.cnet.com/8301-17939_109-10160850-2.html
    • LA Times Twitter and Linkedin as Job Search tools 2-10:
    • http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html
    • Guy Kawasaki 10 Ways to improve your LinkedIn ranking:
    • http://blog.linkedin.com/2007/07/25/ten-ways-to-use/
    • Amanda Sundt in WSJ blog:
    • http://blogs.wsj.com/laidoff/category/amanda-sundt/
    • Perry Belcher easiest explanation of social media ever made.
    • http://perrybelcher.com/blog6/2008/11/30/how-to-make-money
    • with-social-media/
    • Mike Dwyer Blog:
    • http://blog.paladinstaff.com/hiring-information/creating-your-own-
    • personal-1997-vs-today/
  • 27. Social Media Resources
    • Social Media Gurus:
    • Seth Godin: www.sethgodin.typepad.com
    • Andy Sernovitz: www.gaspedal.com
    • Jeremiah Owyang: Senior Analyst at Forrestor http://www.web
    • strategist.com/blog/
    • Zocalo Group: www.zocalogroup.com
    • Associations:
    • LinkedIn Internet Affiliate Marketers Association (IAMA):
    • http://www.linkedin.com/groups?home=&gid=42342
    • Word of Mouth Marketing Association (WOMMA)
    • http://www.womma.org/
    • Online Publications:
    • AdAge Digital:
    • http://adage.com/digital/
    • Wall Street Journal Small business:
    • http://online.wsj.com/public/page/news-small-business-marketing.html
  • 28.
    • QUESTIONS?
    © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 29. © 2008 Paladin Recruiting and Staffing. All Rights Reserved Mike Dwyer Business Development Manager [email_address]   Office: 312.416-1869 My LinkedIn: http://www.linkedin.com/in/mdwyerpaladinstaffing