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USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
USA Today 2012 Group Presentation
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USA Today 2012 Group Presentation

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  • 1. 2012 Election Coverage Mara Duthie • Zach Ehrmann • Sarah Kucemba • Mitch Maiers
  • 2. <ul><li>Not a lot of direct coverage </li></ul><ul><li>Much more indirect coverage </li></ul><ul><ul><li>Prospective GOP candidates </li></ul></ul><ul><ul><li>Obama’s re-election campaign and potential platform </li></ul></ul>USA Today: Election 2012 Coverage
  • 3. Reporting potential Republican candidates: <ul><li>Candidates that already hold a state office that are placed in national context </li></ul><ul><ul><li>Bachmann : fresh off dominance of the 2010 elections that helped Republicans sweep into power in the House </li></ul></ul><ul><li>Candidates who don’t hold an elected position </li></ul><ul><ul><li>Trump : claims &amp;quot;America will be respected again” and America is becoming &amp;quot;the laughingstock of the world” </li></ul></ul><ul><ul><li>Gingrich : calls for repealing “Obama-care” </li></ul></ul><ul><ul><li>Romney, Huntsman : high profile Mormons help or hurt campaign? </li></ul></ul><ul><ul><li>Huckabee : doing just enough to remain a credible contender but is hardly clamoring front-runner position </li></ul></ul><ul><ul><li>Palin: firmly bashes Obama’s policies </li></ul></ul>
  • 4. USA Today: 2012 Election Coverage Themes <ul><li>Republican Candidates </li></ul><ul><ul><li>Romney? </li></ul></ul><ul><ul><li>Gingrich? </li></ul></ul><ul><ul><li>Trump? </li></ul></ul><ul><ul><li>Palin? </li></ul></ul><ul><ul><li>Huckabee? </li></ul></ul><ul><li>Presidential Exploratory Committee </li></ul><ul><ul><li>Tim Pawlenty (R) </li></ul></ul><ul><ul><li>Herman Cain (R) </li></ul></ul><ul><ul><li>Buddy Roemer (R) </li></ul></ul>
  • 5. USA Today: 2012 Election Coverage Themes <ul><li>Tea Party Rallies </li></ul><ul><ul><li>Michele Bachmann </li></ul></ul><ul><li>Repealing ‘ObamaCare’ </li></ul><ul><li>Economy/Budget </li></ul>
  • 6. Online coverage of 2012 election: Politico <ul><li>Approach of 2012 election </li></ul><ul><ul><li>dominant theme : potential Republican candidates continually found harshly criticizing Obama administration </li></ul></ul><ul><li>Coverage on potential republican candidates </li></ul><ul><ul><li>Live 2012 election coverage tab </li></ul></ul><ul><ul><li>Candidate GPS , tracking whereabouts and policy briefings </li></ul></ul><ul><ul><li>Join the debate section, various prominent people sharing opinions on potential candidates </li></ul></ul><ul><ul><li>Polls measuring which candidates will be decisive factors in the election </li></ul></ul>
  • 7. Online coverage of 2012 election: Politico (cont.) <ul><li>Coverage of Obama </li></ul><ul><ul><li>Sparring with other candidates on health care </li></ul></ul><ul><ul><li>Administration causing problems and all ‘happy talk’ </li></ul></ul><ul><ul><li>Giving bad press to recent decisions (i.e. no-fly zone over Libya) </li></ul></ul>
  • 8. Online Coverage of 2012 Election: Little Green Footballs <ul><li>Dominant Theme: Criticizing Possible Republican and Tea Party candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Negative coverage on potential Republican candidates </li></ul><ul><li>Obama Coverage </li></ul><ul><ul><li>Obama: &apos;I Don&apos;t Think About Sarah Palin&apos; </li></ul></ul><ul><ul><li>Mike Huckabee Says Obama &apos;Grew Up in Kenya&apos; </li></ul></ul>
  • 9. Online Coverage of 2012 Election Americablog <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Coverage of GOP candidates </li></ul><ul><ul><li>Negative </li></ul></ul><ul><li>Coverage of Obama </li></ul><ul><ul><ul><li>Not much, but positive when it appears </li></ul></ul></ul>
  • 10. USA Today vs. Online News <ul><li>Tone </li></ul><ul><ul><li>USA Today – Professional, fact based, serious, and no bias towards either party </li></ul></ul><ul><ul><li>Online – Liberal bias, first person, opinion orientated, and conversational </li></ul></ul><ul><li>Appealing? </li></ul><ul><ul><li>Easier to read </li></ul></ul><ul><ul><li>More interesting </li></ul></ul><ul><ul><li>Alternative style that provides new information </li></ul></ul><ul><li>Marketing/PR Efforts </li></ul><ul><ul><li>Online News </li></ul></ul>
  • 11. USA Today vs. Online News (cont.) <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Coverage of GOP candidates </li></ul><ul><ul><li>Negative </li></ul></ul><ul><li>Coverage of Obama </li></ul><ul><ul><ul><li>Not much, but positive when it appears </li></ul></ul></ul>

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