2012 Election Coverage Mara Duthie  •  Zach Ehrmann  •  Sarah Kucemba  •  Mitch Maiers
<ul><li>Not a lot of direct coverage </li></ul><ul><li>Much more indirect coverage </li></ul><ul><ul><li>Prospective GOP c...
Reporting potential Republican candidates: <ul><li>Candidates that already hold a state office that are placed in national...
USA Today: 2012 Election Coverage Themes <ul><li>Republican Candidates </li></ul><ul><ul><li>Romney? </li></ul></ul><ul><u...
USA Today: 2012 Election Coverage Themes <ul><li>Tea Party Rallies </li></ul><ul><ul><li>Michele Bachmann </li></ul></ul><...
Online coverage of 2012 election: Politico <ul><li>Approach of 2012 election </li></ul><ul><ul><li>dominant theme : potent...
Online coverage of 2012 election: Politico (cont.) <ul><li>Coverage of Obama </li></ul><ul><ul><li>Sparring with other can...
Online Coverage of 2012 Election:  Little Green Footballs <ul><li>Dominant Theme: Criticizing Possible  Republican  and  T...
Online Coverage of 2012 Election Americablog <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></...
USA Today vs. Online News <ul><li>Tone </li></ul><ul><ul><li>USA Today  – Professional, fact based, serious, and no bias t...
USA Today vs. Online News (cont.) <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></ul><ul><ul>...
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USA Today 2012 Group Presentation

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USA Today 2012 Group Presentation

  1. 1. 2012 Election Coverage Mara Duthie • Zach Ehrmann • Sarah Kucemba • Mitch Maiers
  2. 2. <ul><li>Not a lot of direct coverage </li></ul><ul><li>Much more indirect coverage </li></ul><ul><ul><li>Prospective GOP candidates </li></ul></ul><ul><ul><li>Obama’s re-election campaign and potential platform </li></ul></ul>USA Today: Election 2012 Coverage
  3. 3. Reporting potential Republican candidates: <ul><li>Candidates that already hold a state office that are placed in national context </li></ul><ul><ul><li>Bachmann : fresh off dominance of the 2010 elections that helped Republicans sweep into power in the House </li></ul></ul><ul><li>Candidates who don’t hold an elected position </li></ul><ul><ul><li>Trump : claims &quot;America will be respected again” and America is becoming &quot;the laughingstock of the world” </li></ul></ul><ul><ul><li>Gingrich : calls for repealing “Obama-care” </li></ul></ul><ul><ul><li>Romney, Huntsman : high profile Mormons help or hurt campaign? </li></ul></ul><ul><ul><li>Huckabee : doing just enough to remain a credible contender but is hardly clamoring front-runner position </li></ul></ul><ul><ul><li>Palin: firmly bashes Obama’s policies </li></ul></ul>
  4. 4. USA Today: 2012 Election Coverage Themes <ul><li>Republican Candidates </li></ul><ul><ul><li>Romney? </li></ul></ul><ul><ul><li>Gingrich? </li></ul></ul><ul><ul><li>Trump? </li></ul></ul><ul><ul><li>Palin? </li></ul></ul><ul><ul><li>Huckabee? </li></ul></ul><ul><li>Presidential Exploratory Committee </li></ul><ul><ul><li>Tim Pawlenty (R) </li></ul></ul><ul><ul><li>Herman Cain (R) </li></ul></ul><ul><ul><li>Buddy Roemer (R) </li></ul></ul>
  5. 5. USA Today: 2012 Election Coverage Themes <ul><li>Tea Party Rallies </li></ul><ul><ul><li>Michele Bachmann </li></ul></ul><ul><li>Repealing ‘ObamaCare’ </li></ul><ul><li>Economy/Budget </li></ul>
  6. 6. Online coverage of 2012 election: Politico <ul><li>Approach of 2012 election </li></ul><ul><ul><li>dominant theme : potential Republican candidates continually found harshly criticizing Obama administration </li></ul></ul><ul><li>Coverage on potential republican candidates </li></ul><ul><ul><li>Live 2012 election coverage tab </li></ul></ul><ul><ul><li>Candidate GPS , tracking whereabouts and policy briefings </li></ul></ul><ul><ul><li>Join the debate section, various prominent people sharing opinions on potential candidates </li></ul></ul><ul><ul><li>Polls measuring which candidates will be decisive factors in the election </li></ul></ul>
  7. 7. Online coverage of 2012 election: Politico (cont.) <ul><li>Coverage of Obama </li></ul><ul><ul><li>Sparring with other candidates on health care </li></ul></ul><ul><ul><li>Administration causing problems and all ‘happy talk’ </li></ul></ul><ul><ul><li>Giving bad press to recent decisions (i.e. no-fly zone over Libya) </li></ul></ul>
  8. 8. Online Coverage of 2012 Election: Little Green Footballs <ul><li>Dominant Theme: Criticizing Possible Republican and Tea Party candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Negative coverage on potential Republican candidates </li></ul><ul><li>Obama Coverage </li></ul><ul><ul><li>Obama: 'I Don't Think About Sarah Palin' </li></ul></ul><ul><ul><li>Mike Huckabee Says Obama 'Grew Up in Kenya' </li></ul></ul>
  9. 9. Online Coverage of 2012 Election Americablog <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Coverage of GOP candidates </li></ul><ul><ul><li>Negative </li></ul></ul><ul><li>Coverage of Obama </li></ul><ul><ul><ul><li>Not much, but positive when it appears </li></ul></ul></ul>
  10. 10. USA Today vs. Online News <ul><li>Tone </li></ul><ul><ul><li>USA Today – Professional, fact based, serious, and no bias towards either party </li></ul></ul><ul><ul><li>Online – Liberal bias, first person, opinion orientated, and conversational </li></ul></ul><ul><li>Appealing? </li></ul><ul><ul><li>Easier to read </li></ul></ul><ul><ul><li>More interesting </li></ul></ul><ul><ul><li>Alternative style that provides new information </li></ul></ul><ul><li>Marketing/PR Efforts </li></ul><ul><ul><li>Online News </li></ul></ul>
  11. 11. USA Today vs. Online News (cont.) <ul><li>Dominant Theme: Negativity towards prospective GOP candidates </li></ul><ul><ul><li>Bleeds into most stories </li></ul></ul><ul><li>Coverage of GOP candidates </li></ul><ul><ul><li>Negative </li></ul></ul><ul><li>Coverage of Obama </li></ul><ul><ul><ul><li>Not much, but positive when it appears </li></ul></ul></ul>
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