Squeezing Your
Info[graphics]
Michael
Durwin
Engine
East

Who
am i?

Digital Strategist
Early Adopter
Designer
Boston Social Media Club
Secretary
Creati...
What

is an infographic?
Knowledge +

Graphics

= shareable story
Russia Campaign of 1812-1813
Charles Joseph Minard 1869
Anatomy

of an infographic
Data
Shareability

Design

Story
Cohesive design
Quality data
Variety of visuals
Diagrams, icons,
charts

YOUR URL
Resource attribution
Infographics

and your marketing
Blog Posts
Articles
Videos
Infographics
eBooks
Digital Magazines
Website Copy
Product Descriptions
Podcasts
Newsletters
Wh...
Launch

your infographic
Launch
Your website
Your blog
Newsletter
Your social networks
Bloggers
Influencers
Press
PR/Marketing vendors
Blogger

Readers
Uncopyright
Uncopyright

= $135 million
Infographics

strategy
Rethink
Reuse=

Pinterest

Instagram

Video
Ebooks
Webinars
Video

infographics
Infographic

tips
Tip 1
Leverage
A) spread a single bit of content over multiple
content forms: tweets, infographics, images
B) test content...
Tip 2
Launch
A)
B)
C)
D)

use credible sources
create a blog post around your infographic
promote with a press release
bre...
Tip 3
Distribution
submit to infographic aggregators:
dailyinfographic.com
coolinfographics.com
infographicsshowcase.com
s...
Tip 4
Promotion
submit to press release distributors:
PRWeb
1888 Press Release
Online PR News
Cision
Vocus
eRelease
Free P...
Questions
what can I answer for you?
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
Squeezing Your info[graphics]
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Squeezing Your info[graphics]

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What is an infographic?
How do you create an engaging infographic?
How do you successfully distribute an infographic?
How do you leverage an infographic for a 4-month campaign?

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Transcript of "Squeezing Your info[graphics]"

  1. 1. Squeezing Your Info[graphics]
  2. 2. Michael Durwin Engine East Who am i? Digital Strategist Early Adopter Designer Boston Social Media Club Secretary Creative/UX Director Google Glass Explorer Web-Mobile-Print-VideoSocial Clients: HBO Microsoft GMC Disney ESPN Amazon ABC Liberty Mutual J Jill Comcast
  3. 3. What is an infographic?
  4. 4. Knowledge + Graphics = shareable story
  5. 5. Russia Campaign of 1812-1813 Charles Joseph Minard 1869
  6. 6. Anatomy of an infographic
  7. 7. Data Shareability Design Story
  8. 8. Cohesive design Quality data Variety of visuals Diagrams, icons, charts YOUR URL Resource attribution
  9. 9. Infographics and your marketing
  10. 10. Blog Posts Articles Videos Infographics eBooks Digital Magazines Website Copy Product Descriptions Podcasts Newsletters White Papers Research Reports Webinars Slideshows Case Studies Reviews Images Games Memes Awarenes s Consideratio n Conversion
  11. 11. Launch your infographic
  12. 12. Launch Your website Your blog Newsletter Your social networks Bloggers Influencers Press PR/Marketing vendors
  13. 13. Blogger Readers
  14. 14. Uncopyright
  15. 15. Uncopyright = $135 million
  16. 16. Infographics strategy
  17. 17. Rethink Reuse= Pinterest Instagram Video Ebooks Webinars
  18. 18. Video infographics
  19. 19. Infographic tips
  20. 20. Tip 1 Leverage A) spread a single bit of content over multiple content forms: tweets, infographics, images B) test content effectiveness C) survey customers about preferred content format D) repurpose and repackage assets and data
  21. 21. Tip 2 Launch A) B) C) D) use credible sources create a blog post around your infographic promote with a press release break into screenshots for Twitter, Instagram, Facebook, LinkedIn, Pinterest then link back to blog post E) schedule multiple SoMe posts F) no designer to agency? Use visual.ly, Infgr.am, Piktochart (or call me) G) submit to StumbleUpon, Delicious, Reddit, or Digg
  22. 22. Tip 3 Distribution submit to infographic aggregators: dailyinfographic.com coolinfographics.com infographicsshowcase.com submitinfographics.com infographicsarchive.com visual.ly infographicjournal.com
  23. 23. Tip 4 Promotion submit to press release distributors: PRWeb 1888 Press Release Online PR News Cision Vocus eRelease Free Press Releases PR Fire BigNews 24-7 Press Release
  24. 24. Questions what can I answer for you?

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