0
The Next Generation You
Need To Worry About
Born 2001-2020
Names
iGeneration - Apple probably owns this trademark
Gen Tech - Anime?
Gen Cii - does anyone play this anymore?
Net Gen ...
Generation C:
CONNECTED!!
Estimated Racial Breakdown
2006 Birth Racial Breakdown
Most Popular US Family
Name Since 1700s:

Smith
!
Most Popular US
Family Name By 2020:

Rodriguez
!
Population by Generation

*estimated population based on 2001-2012 birth rate of 32.8 million
Their World
Childhood Compression!
def: rapid maturation of
tastes
Kgoy.!
def: kids growing older
younger
Mattel's target age
in 1990 was 10,
it is now 4.
Technology
Gen C gamers
in the US:
20.4 million
38% of kids
under 2 use a
mobile device.
Mobile device
usage
32% of kids 8-12
have a TV in
their room
TV viewing has
dropped by 9
minutes in 2 years.
Game play has
dropped by 4
minutes in 2 years.
What does a 10
month old girl
play?
What does a 1
year old boy
play?
What does a 2
year old girl
play?
What does a 4
year old boy
play?
The average age
kids get their first
cell phone: 12
Gen C and
Social Media
5.6 - 20 million members of
Facebook are Gen C
Percentage of Gen C using
Facebook by Age
Gen Cs world
Gen C is growing up
with violence:
9-11!
Iraq War!
Afghan War!
Newtown!
Syria!
Virginia Tech!
Oslo!
Aurora!
Fort Hood!
Gen C is growing
up with violence in
schools:
63 U.S. school
shooting deaths
since 2000!
Gen C is growing
up with
questionable
role models
Generation C
doesn’t care
about gender
rules
Generation C is
growing up with
national debt:
9-13 year olds
$43 billion in
spending
Allowance
C

GENERATION

The Next Generation You Need To Worry About
Prepared by Michael Durwin
Mdurwin.com
mdurwin@gmail.com
Generation C 2001-2020
Generation C 2001-2020
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Generation C 2001-2020

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Before you finally figure out how to market, produce, and sell to Milleniels, the next generation to follow them will be engaging with your brand. Learn who they are and what they're up to here.

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Transcript of "Generation C 2001-2020"

  1. 1. The Next Generation You Need To Worry About
  2. 2. Born 2001-2020
  3. 3. Names iGeneration - Apple probably owns this trademark Gen Tech - Anime? Gen Cii - does anyone play this anymore? Net Gen - sounds financial Digital Natives - meh Gen Next - what's after next? Post Gen - what's after post? Plurals - no clear majority race, religion, or political affiliation
  4. 4. Generation C: CONNECTED!!
  5. 5. Estimated Racial Breakdown
  6. 6. 2006 Birth Racial Breakdown
  7. 7. Most Popular US Family Name Since 1700s: Smith !
  8. 8. Most Popular US Family Name By 2020: Rodriguez !
  9. 9. Population by Generation *estimated population based on 2001-2012 birth rate of 32.8 million
  10. 10. Their World
  11. 11. Childhood Compression! def: rapid maturation of tastes
  12. 12. Kgoy.! def: kids growing older younger
  13. 13. Mattel's target age in 1990 was 10, it is now 4.
  14. 14. Technology
  15. 15. Gen C gamers in the US: 20.4 million
  16. 16. 38% of kids under 2 use a mobile device.
  17. 17. Mobile device usage
  18. 18. 32% of kids 8-12 have a TV in their room
  19. 19. TV viewing has dropped by 9 minutes in 2 years.
  20. 20. Game play has dropped by 4 minutes in 2 years.
  21. 21. What does a 10 month old girl play?
  22. 22. What does a 1 year old boy play?
  23. 23. What does a 2 year old girl play?
  24. 24. What does a 4 year old boy play?
  25. 25. The average age kids get their first cell phone: 12
  26. 26. Gen C and Social Media
  27. 27. 5.6 - 20 million members of Facebook are Gen C
  28. 28. Percentage of Gen C using Facebook by Age
  29. 29. Gen Cs world
  30. 30. Gen C is growing up with violence: 9-11! Iraq War! Afghan War! Newtown! Syria! Virginia Tech! Oslo! Aurora! Fort Hood!
  31. 31. Gen C is growing up with violence in schools: 63 U.S. school shooting deaths since 2000!
  32. 32. Gen C is growing up with questionable role models
  33. 33. Generation C doesn’t care about gender rules
  34. 34. Generation C is growing up with national debt:
  35. 35. 9-13 year olds $43 billion in spending Allowance
  36. 36. C GENERATION The Next Generation You Need To Worry About Prepared by Michael Durwin Mdurwin.com mdurwin@gmail.com
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