Engage kick off_sept2012

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  • 1. FIBER FROM THE HOME a paradigm shifting story, by Marc Duchesne, green fiber evangelistENGAGE Kick-Off Conference • High Speed Broadband For Rural Europe • September 25, 2012 • Nevers, France
  • 2. Note I wrote the first version of this presentation in early 2010.I published it on Slideshare for the FTTH Forum in Budapest, Hungary. At this time, the ideas developed here were in their infancy.More than 3,700 views, 30 downloads after, several real case examples doexist in Europe and North America that prove those concepts to be viable, and sustainable. Let’s continue to spread the World. _Marc Duchesne, 9/24/2012, Nevers, France.
  • 3. “Our intuition is that an innovative model holds unrealized promise:household investments in fiber. Consumers may one day purchaseand own fiber connections that run from their homes.”“Homes with Tails” ,Tim Wu, Columbia University, and Derek Slater, Google inc.,Nov. 2008.
  • 4. why “Fiber-From-The-Home” ?
  • 5. becauseFiber-TO-The-Home networks providersway too often forget... me.
  • 6. piece of evidence ?
  • 7. Diverse Business ModelsINFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIP CORE VALUE TARGET CAPABILITIES PROPOSITION CUSTOMER VALUE DISTRIBUTION CONFIGURATION CHANNEL COST FINANCE REVENUE STRUCTURE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partnersMe aka “The Customer” is NOT the center required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and of the traditional business model sustainable revenue streamsAlex Osterwalder / arvetica
  • 8. consequence
  • 9. in France, no Open Access Muni network gets more than 20% penetration ratio, and no one sports more than 2 ISPs for Residential.
  • 10. it’s time for a paradigm shift
  • 11. apply 3 simple models, all born in America.
  • 12. barn-raising tradition + web 2.0 habits + carbon zero goals =Fiber From The Home
  • 13. model #1: barn raising
  • 14. the modernized barn-raising of old approach to build fiber- broadband networks in rural areas
  • 15. A barn raising is an event during which a community comestogether to assemble a barn for one of its households.Born in 18th century in Rural North America, the practicecontinues as is in the country. source: Wikipedia http://en.wikipedia.org
  • 16. The Barn raising approach is now adopted in the UK for RuralBroadband deployments.“Dig Your Own Fibre” is the motto there. source: NextGenus.net
  • 17. lesson #1 the barn-raising model :build your own community network
  • 18. model #2: web 2.0
  • 19. the Web 2.0 startup’ s business modelapplied to Rural Next Generation Access networks
  • 20. The term ‘Web 2.0’ is used to describe web applications that offerinteractive information sharing, interoperability, user-centereddesign, user-generated content and collaboration.New methods to interact with the End-User appeared with theWeb 2.0 startups : alpha version, private release, beta testing, etc. source: Wikipedia http://en.wikipedia.org
  • 21. Twitter, founded in march 2006 in San Francisco, CA, is the world-largest social networking and micro-blogging service. It has a 500million users installed base, attracts 170 million visitors per month,generating 400 million tweets a day.Twitter was launched without any business model, and willgenerate revenues of $300M this year. Before Facebook’ s IPO, itsmarket value was estimated between $7 and $9 billion... source: TechCrunch & Wall Street Journal
  • 22. lesson #2 the web 2.0 model :start small, with no business model
  • 23. model #3: smart grid
  • 24. the sharing of investments andoperation costs acrossBroadband and Smart Grid networks, and the bundling of services across the Customers bases
  • 25. A smart grid delivers electricity from suppliers to consumersusing digital technology with two-way communications to controlappliances at consumers homes to save energy, reduce cost andincrease reliability and transparency.In the US, several utilities have deployed muni fiber networks todeliver both smart meters connectivity and triple-play services toresidential and enterprise customers. source: Wikipedia http://en.wikipedia.org
  • 26. The city of Chattanooga, Tennessee, has installed its own fiber-to-the-premises infrastructure, through its electric utility EPB.This network offers two-way communications at the smart meteron every home and business and all along the grid, together withresidential high speed Internet, video and telephone services.Chattanooga is the very first city in the US to offer a 1Gbit/sservice to its residents. source: NextGenus.net
  • 27. lesson #3 the smart grid model :share costs, infrastructures, services, and customers
  • 28. fiber from the home :turning the traditional model upside down
  • 29. access provider services providers consumers end-user
  • 30. fiber from the home :empowering the end-user
  • 31. Marc Duchesne +33 681 330 960marc.duchesne@me.com skype : miniotdr twitter : mduchesn