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Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchateau - CreaDelta

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Presentation of Lean Startup and Agile methods. …

Presentation of Lean Startup and Agile methods.

Workshop at Startups.be Tech Startup Day 2013
by Michel Duchateau, Managing Partner of CreaDelta

Published in: Technology, Business

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  • 1. Lean  Startup  &  Agile  methods   Workshop  "How  to  Start:  Prac=cal  =ps  &  tricks"     Michel  Duchateau   #miduchateau   #miduchateau  
  • 2. Introduc=on   Michel  Duchateau   Civil  Engineer  in  Telecom   1997  :  Mini-­‐entreprises   2004  :  Altasys  SPRL  (Start  Academy)   2005  :  Consultant  by  Alten   –  Belgacom,    Electrabel,  GDF-­‐SUEZ  ,  Orange  Business  Services     2010  :  FreeMyMove  SPRL   2012  :  CreaDelta   –  Training  in  Project  Management  best  prac=ces  (PRINCE2,   Agile  SCRUM,  Lean,  ITIL,  PMI…)   –  Coaching  for  SMB  and  enterprises   –  Entrepreneurship  &  Innova=ve  projects   2  Michel  Duchateau  CreaDelta   #miduchateau  
  • 3. Involved  in   Michel  Duchateau  CreaDelta   3   Organizer  &  Facilitator   Mons,  Brussels,  Liège   Ambassador   Advisor  &  Alumni  co-­‐ responsible   Coach  &  Jury   Curator  for  Brussels     #miduchateau  
  • 4. The  context   4  Michel  Duchateau  CreaDelta   #miduchateau       Change  management  handled  with  projects  
  • 5. Ini1ate   Define   Design   Build   Implement   Close   Typical  team:   • Project  Manager   • Architect   • Analysts   • Designers   • Experts  (Dev,  …)   • Testers   Actors:   • Steering  Commicee   • Business  Project  Leader   • Service  Delivery  Manager   5  Michel  Duchateau  CreaDelta  
  • 6. 6   Michel  Duchateau  CreaDelta  
  • 7. Project  Management  methodologies   7   Michel  Duchateau  CreaDelta   #miduchateau  
  • 8. Michel  Duchateau  CreaDelta   8  
  • 9. Agile  methods   9   Michel  Duchateau  CreaDelta   hcp://www.versionone.com/state_of_agile_development_survey/11/   #miduchateau  
  • 10. Agile  SCRUM   Used  in  “Complex  environments”   •  What  is  going  to  happen  is  unknown   •  What  happened  can  be  used  to  take  prospec=ve   decisions   •  Problem  known  ,  Solu=on  unknown  yet   10   Michel  Duchateau  CreaDelta   #miduchateau  
  • 11. Agile  SCRUM   •  Dedicated  team  of  9  persons  max.     •  Itera=ve  development  :    Con=nous  adapa=on  of  product   based  on  requirements  changes,  that  are  observed  by  the   user  during  Design  &  Build   •  Roles   –  Product  Owner  represents  customers  and  users   –  Scrum  Master  guarantees  the  process  (  not  a  Project  Manager  )   –  Team  is  self-­‐organizing  and  mul=disciplinary   Typical  team:   • Product  Owner   • Scrum  Master   • Team  members    «  Tech  Team  »   11   Michel  Duchateau  CreaDelta   #miduchateau  
  • 12. Schema  of  Agile  SCRUM     12   Michel  Duchateau  CreaDelta   Product   Sprint   Product  BackLog   Product  Owner   Sprint  BackLog   Development  Team   4  weeks   Daily  Scrum   1  day   To  op=mize  :   Ø  Flexibility   Ø  Crea=vity   Ø  Produc=vity   #miduchateau  
  • 13. Agile  SCRUM   13   Product  BackLog   Sprint  BackLog   Product   Increment   Product  Owner   Stakeholders   Vision   PO   SM   DT   Sprint  Planning  Mee=ng   SM   DT   Sprint  Retrospec=ve  Mee=ng   PO   SM   DT   Sprint  Review  Mee=ng   Itera1ons   1  day   SM   DT   15  min   Daily  Scrum   1  day   1  day   Sprint   4  weeks   PO   SM   DT   Michel  Duchateau  CreaDelta   #miduchateau  
  • 14. Sprint  Timeline   14   T   Product  BackLog   PO   SM   DT   Sprint  Planning  Mee=ng   PO   SM   DT   Daily  Scrum   PO   SM   DT   Daily  Scrum   PO   SM   DT   Daily  Scrum   PO   SM   DT   Sprint  Review  Mee=ng   PO   SM   DT   Sprint  Retrospec=ve   Sprint  BackLog   Incrément   de  Product   Incrément   de  Product   Incrément   de  Product   Product  BackLog   4  weeks   1  day   1  day   3  weeks   1  day  1  day   8  h   15min   15min   4  h   3h   Michel  Duchateau  CreaDelta   #miduchateau  
  • 15. Project  Timeline   15   T   Product  BackLog   Sprint  1   8  h   15min   15min   15min   4  h   3  h   day  1   day  2   Dernier  day  …   Sprint  2   Sprint  3   Release  1   Michel  Duchateau  CreaDelta   #miduchateau  
  • 16. Scrum  Board   16   Michel  Duchateau  CreaDelta   #miduchateau  
  • 17. Scrum  Board   17   Michel  Duchateau  CreaDelta  
  • 18. 18   Michel  Duchateau  CreaDelta  
  • 19. Does  it  work  ?     YES!   Michel  Duchateau  CreaDelta   19  
  • 20. Michel  Duchateau  CreaDelta   20   Ginger,  winner  of  SWBru  2013       In  54h  :   -­‐   Running  Prototype   -­‐   Validated  Business  model   -­‐   First  customer    
  • 21. Agile  SCRUM     – Problem  known,  Solu=on  unknown  yet   What  if  the  problem  is  unknown  ?   Michel  Duchateau  CreaDelta   21  
  • 22. Lean  Startup  is  a  movement     It  is  a  state  of  mind  to  have  when  you  want  to   create  an  innova1ve  company,  or  when  you   want  to  put  innova=on  in  an  exis=ng  business.   •  Not  a  method   •  Not  a  soq  dev   framework     22  Michel  Duchateau  CreaDelta   #miduchateau  
  • 23. Build-­‐Measure-­‐Learn   This  basic  process  is  to  iterate  between  3  steps  based  on   prototyping  the  Product  (or  service)  with  an  empirical   approach.     Build   Measure   Learn   ✚   ✚   ✚   Code   n   n  n  Data   ¢   ¢   ¢   Ideas   23  Michel  Duchateau  CreaDelta   #miduchateau  
  • 24. Lean  Startup   Business   Model   Product  Development   Customer  Development   24  Michel  Duchateau  CreaDelta   #miduchateau  
  • 25. Lean  Startup   Business   Model   Product  Development   Customer  Development   25  Michel  Duchateau  CreaDelta   #miduchateau  
  • 26. Agile  (SCRUM)    Product  :           Minimum  Viable  Product   The  version  of  a  new  product  which  allows  a  team  to  collect   the  maximum  amount  of  validated  learning  about  customers   with  the  least  effort.   Ex  :  Customer  Interviews,  Pitch,  Landing  Page  Test,     Powerpoint,  Prototype,  Demo   Product  Development   26  Michel  Duchateau  CreaDelta   #miduchateau  
  • 27. Lean  Startup   Business   Model   Product  Development   Customer  Development   27  Michel  Duchateau  CreaDelta   #miduchateau  
  • 28. Business  Model  Canvas   It  is  a  strategic  management  and  entrepreneurial   tool.  It  allows  you  to  describe,  design,  challenge,   invent,  and  pivot  your  business  model.   How  to  use   •  Mul=disciplinary  team   •  With  Post-­‐It   •  Living  document   Benefits   •  Challenge,  rethink,  change  a  Business   Model  rapidly  &  easily   •  Visual,  easily  communicable   Business   Model   28  Michel  Duchateau  CreaDelta  
  • 29. 29  Michel  Duchateau  CreaDelta  
  • 30. Business  Model  Genera=on   A  Handbook  for  Visionaries,  Game  Changers,  and  Challengers   The  book   hcp://www.amazon.com/Business-­‐Model-­‐ Genera=on-­‐Visionaries-­‐Challengers/dp/ 0470876417   The  Video   hcp://www.businessmodelgenera=on.com   Web  site   hcp://www.youtube.com/watch? v=QoAOzMTLP5s   Youtube’s  video   by  Alex  Osterwalder   30  Michel  Duchateau  CreaDelta   #miduchateau  
  • 31. Lean  Startup   Business   Model   Product  Development   Customer  Development   31  Michel  Duchateau  CreaDelta   #miduchateau  
  • 32. Innova=on  curve    Everec  Rogers  (1962)  +  Crossing  The  Chasm   Michel  Duchateau  CreaDelta   32   Innova=on  age   Number   #miduchateau  
  • 33. Customer  Development   Customer   Discovery   Customer   Valida1on   Customer   Crea1on   Scale   Company   Pivot   Vision   Product  Market  fit   Business   Plan   Early   Adopters   RESEARCH   EXECUTION   33  Michel  Duchateau  CreaDelta   #miduchateau  
  • 34. Customer   Discovery   Customer   Valida1on   Customer   Crea1on   Scale   Company   Agile  (SCRUM)   Unknown  problem   Unknown  solu1on   Product  Development  with  Lean  Startup   Customer  &  Market  are  unknown   Hypothesys,   experiments,   insights   data,   feebacks,   insights   34  Michel  Duchateau  CreaDelta   #miduchateau  
  • 35. Michel  Duchateau  CreaDelta   35   #miduchateau  
  • 36. References   T   2010  :  «  Business  Model  Genera1on  »  A.  Osterwalder,  Y.  Pigneur,  A.  Smith   2011  :  «  The  Lean  Startup  »,  Eric  Ries   1988  :  «  Triumph  of  the  Lean  Produc=on  System  »,  J.  Krafcik   1996  :  «  Lean  Thinking  »,  J.  P.  Womack,  D.  T.  Jones   1990  :  «  The  Machine  That  Changed  The  World  »,  J.  P.  Womack,  D.  T.  Jones  &  D.  Roos   1911  :  «  Principles  of  Scien=fic  Management  »,  Taylor   1936  :  «  Kaizen  »,  Toyota   2005  :  «  The  Four  Steps  to  the  Epiphany  »  S.  Blank   Mar  2012  :  "The  Startup  Owner's  Manual",    Steve  Blank   2003  :  «  Lean  Soqware  Development»,  M.  Poppendieck   Mar  2012  :  «  Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  Works  »  A.  Maurya   1936-­‐1980  :  Toyota  Produc=on  System   2010  :  «  The  Entrepreneur's  Guide  to  Customer  Development  »,  B.  Cooper,  P.  Vlaskovits   Aug  2012  :  «  Value  Proposi=on  Canvas  »  A.  Osterwalder,  Y.  Pigneur,  A.  Smith   Sep  2012  :  «  Test  Your  Value  Proposi=on:»  A.  Osterwalder,  Y.  Pigneur,  A.  Smith   Customer  Development   Product  Development   Business  Model   36  Michel  Duchateau  CreaDelta   #miduchateau  
  • 37. Wanna  try  Lean  Startup  /  Agile  ?   •  27-­‐29/09  :     •  30/09  :     Michel  Duchateau  CreaDelta   37   #miduchateau  
  • 38. Thank  you         Michel  Duchateau   mduchateau@creadelta.be   @miduchateau   +32  491  50  70  90   38  Michel  Duchateau  CreaDelta