Why we do (or don't do) what we do (or don't do)
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Why we do (or don't do) what we do (or don't do)

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Whether you’re willing to admit it or not, designers are in the business of shaping human behavior and perception. But until you learn to read minds, getting the design outcomes you want will remain ...

Whether you’re willing to admit it or not, designers are in the business of shaping human behavior and perception. But until you learn to read minds, getting the design outcomes you want will remain a tricky thing.

This presentation will help you turn the outside-in approach to designing perceptions, inside-out.

Gain an intimate understanding of who you’re designing for by starting with what’s inside your own mind. Through the lenses of cognitive and educational psychology, find out what our brains really want, how motivation actually works, and why we do (or don’t do) the things we do (or don’t do).

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Why we do (or don't do) what we do (or don't do) Why we do (or don't do) what we do (or don't do) Presentation Transcript

  • Why we door don’t dowhat we door don’t do.michael.duah@gmail.com@michaelduah PHXDW 2012: here + now
  • Why we do (or don’t do)what we do (or don’t do)
  • Why we do (or don’t do)what we do (or don’t do)
  • Me: a brief case study
  • I’ve always had highhopes for myself...
  • professionally or “as adesigner”(picture of tannerwoodford)
  • spoiler aler t: I don’thave an island or a PhD.
  • I’ve had my successes.
  • but,
  • I was a shittymisguided student.
  • **approximate measurement
  • ok, so basicallyEVERYONE.
  • but also for things wereally care about...
  • In the future:we all want to be abetter .
  • WWD(ODD)WWD(ODD)...
  • MOTIVATION.
  • MOTIVATION =doing something
  • MOTIVATION ≠inspiration, passion,hope, personality
  • hang in there, buddy!
  • MOTIVATION =doing something
  • MOTIVATION =doing somethingjust play along with me...
  • you.
  • goal.
  • motivation: exer ting effor ttoward a goal
  • X
  • procastination: exertingeffort toward one goalinstead of another
  • 2 key perceptions:
  • “whether you think you can or you can’t...
  • lose 25pounds
  • lose 1 pound
  • “whether you think you can or you can’t —you’re right.” Henr y Ford, cognitive researcher crotchety tycoon.
  • second,
  • :WIIFM? $
  • note:this is the lamest slidein the presentation,I swear.
  • attainmentdesigner black turtleneck
  • value : $expectancy forsuccess
  • the magic equation:
  • expectancy (for success)
  • expectancy (for success)X
  • expectancy (for success)X value (for the task)
  • expectancy (for success)X value (for the task) MOTIVATION.
  • expectancy highvalue low high low
  • expectancy high BOREDOMvalue low high low
  • expectancy high BOREDOMvalue low high ANXIETY low
  • Why we door don’t dowhat we door don’t do.michael.duah@gmail.com@michaelduah PHXDW 2012: here + now
  • expectancy high BOREDOM “FLOW”value low high ANXIETY low
  • perfect concept
  • expectancy high ANXIETY “FLOW”value low high NOPE. BOREDOM low
  • medieval poetry
  • Q:
  • Q: Where do they come from?
  • A: Your past...
  • WHAT. events people experiences culture etc.
  • WHY. reasoning analysisWHAT. attributions
  • WHY.WHAT. WHO. self concept self efficacy hopes/fears dreams...
  • WHY.WHAT. WHO.
  • past present future
  • it’s that simple.*
  • some bad news:
  • *it’s not that simple.
  • changing behavioris tricky.
  • WHY.WHAT. WHO.
  • change getsharder thefarther you goback...
  • gigantic brainsthis is your brain...
  • think of it like this:
  • WHY.WHAT. WHO.
  • the good news...
  • or,
  • “what this all had to do with design, anyways:”
  • these perceptions... past present future
  • are just perceptions.
  • here + now.
  • In the future:we all want to be abetter .
  • here + now.
  • here + now.
  • Trust me. I finishedthis presentation thisafternoon...
  • here + now.
  • Here + now, I am abetter learner.
  • Here + now, I am abetter co-worker.
  • Here + now, I am abetter designer.
  • Here + now, I am abetter citizen.
  • Here + now, I am abetter husband.
  • Here + now, I am abetter thinker.
  • Here + now, I am abetter hugger.
  • Here + now, I am abetter uncle.
  • Here + now, I am abetter lover.
  • Here + now, I am abetter flosser.
  • Here + now, I am abetter failure.
  • Here + now, I am abetter dreamer.
  • Here + now, I am abetter BFF.
  • Here + now, I am abetter forgiver.
  • Here + now, I am abetter Valentine.
  • Here + now, I am abetter taxpayer.
  • Here + now, I am abetter booty-shaker.
  • Here + now, I am abetter cheerleader.
  • Here + now, I am abetter storyteller.
  • Here + now, I am abetter man.
  • Here + now, I am abetter human being.
  • Here + now, we areall better people.
  • Why we door don’t dowhat we do here + now.or don’t do.michael.duah@gmail.com@michaelduah