Debbie Ringham: Local Engagement

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  • Want to spend a few minutes taking through the new CR-UK Centres initiative
  • To develop long-term, sustainable centres of excellence in cancer, delivering world-class research, improved patient care and greater local engagement
    To create a national framework through which together we can achieve our goals
  • Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
  • Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
  • Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
  • Leaflet – focus group have been involved in discussions for improvements
  • Inviting supporters and members of the public into the Centre to witness the work they help to fund.
  • Inviting supporters and members of the public into the Centre to witness the work they help to fund.
  • Leaflet – focus group have been involved in discussions for improvements
  • What has happened as a result of your activity? – Press/fundraising
  • What has happened as a result of your activity? – Press/fundraising
  • Debbie Ringham: Local Engagement

    1. 1. Local engagement Debbie Ringham Senior Local Engagement & Development (LEAD) Manager Birmingham Cancer Research UK Centre
    2. 2. Centres initiative • Establish a nationwide network of up to 20 Cancer Research UK Centres • 17 Centres launched to date: Barts, Belfast, Birmingham, Cambridge, Cardiff, Dundee, Edinburgh, Glasgow, Imperial, Leeds, Liverpool, Manchester, Newcastle, Oxford, Sheffield, Southampton and UCL.
    3. 3. Cancer Research UK Centres - Birmingham Partnership between: • Cancer Research UK • University of Birmingham • University Hospitals Birmingham NHS Foundation Trust • Birmingham Children’s Hospital
    4. 4. Aims of the Cancer Research UK Centres • • • • • To enhance cancer research in the UK To ensure that cancer research feeds through to improved patient care and public health To train the clinical and non-clinical research workforce of the future To ensure broad research coverage across the UK (geography, cancer types, modalities, research areas) To expand public engagement, information provision and local fundraising
    5. 5. Objectives of my local engagement activities • Foster relationships between Cancer Research UK, our Centres and local cancer communities – including patients, researchers, the NHS clinical groupings, universities and our supporters. • Help to raise awareness of the Centre, local research and the Charity – people will feel more closely connected to Cancer Research UK. Maximise the impact of the Charity’s national strategies at a local level. Help to deliver the local engagement priorities for the Centre. • •
    6. 6. Objectives of my local engagement activities Objective Theme: Science engagement Measurement Engage local pupils with science (specifically ‘bench to bedside’ cancer research) and encourage pupils to consider studying at the University of Birmingham. • • • Work with the University Outreach department to support a minimum of two activities per year. Participation in the Big Bang Fair in March 2012. Delivery of a minimum of two activities with Thinktank Science Museum per year. Theme: Raising the profile of the Centre, internally and externally Recognition of achievements and success in local engagement within the Centre. • • Raise awareness of the Birmingham Cancer Research UK Centre via suitable external communications channels and activities. Recognise staff/students supporting local engagement activities via individual feedback, a verbal update at each Cancer Sciences senior staff meeting, and a presentation delivered at the annual Centre Away Day. Delivery of a ‘thank you’ event to Centre staff to review 12 months of achievement and support in local engagement. • • • Participation in the University Community Open Day 2012 (10,000 attendance in year 2011). Production of a Centre DVD. Delivery of a minimum 3 lab tours or Centre visits per year for external visitors (not CR-UK supporters). • Hold a patient event for disease site specific cancer patients/survivors to inform them of recent advances, and gather evaluation feedback. Support UHB’s membership objectives by hosting a visit for Ambassadors who engage with QE patients, and by proposing Centre-related content for membership communications. Attend and contribute to external events as appropriate – eg support events for patients organised by UHB/BCH. Theme: Patient engagement (including cancer survivors) Inform patients/survivors about the Centre and local relevant advances in cancer research. • • Theme: Continuing to support CRUK on a local level, including offering support to national initiatives Raise awareness of local CR-UK staff, volunteers and fundraisers • by providing regular opportunities to learn about current research taking place within the Centre. • • Two local CR-UK staff forum meetings to be held within the Centre per year, including an update from a Centre researcher/clinician. Host lab tours for volunteers/fundraisers as requested by CR-UK departments, collating evaluation feedback. Involvement from Centre staff to ensure the Centre supports a minimum of 1 CR-UK activity per month (or equivalent). Theme: Health engagement (driven by Senior Research Nurse Karen Doyle) Work in partnership with Cancer Research UK to effectively deliver information on the signs and symptoms of cancer and healthy lifestyle messaging, prioritising opportunities to target low-income, hard to reach groups. • • Deliver a ‘reduce the risk’ health awareness activity a minimum of once per quarter (or equivalent). Develop links to deliver at least two more awareness and detection training days in local communities, following a successful pilot with Sandwell PCT.
    7. 7. Examples of local engagement 17 February 2014 Pan Birmingham Cancer Network Meeting
    8. 8. Communicating about our work
    9. 9. Demonstrating our research
    10. 10. Tailored activities at suitable events
    11. 11. Teaching others about cancer and ‘reduce the risk’ messages
    12. 12. Supporting fundraisers and volunteers
    13. 13. How to measure success / impact / outputs • Keep a record of your activity
    14. 14. How to measure success / impact / outputs 2008/9 2009/10 2010/11 2011/12 to date 23 56 99 82 Number of researchers 104 involved 187 268 255 Number of supporters reached 23309 75809 62169 Number of events supported 6656
    15. 15. How to measure success / impact / outputs • • Keep a record of your activity Evaluation forms / feedback
    16. 16. How to measure success / impact / outputs Meeting the scientists and laboratory assistants was fascinating. I really enjoyed hearing all about they do on a day to day basis. Very inspiring, and want to go out and do much more to help such a wonderful cause. I am definitely more ‘connected’ to Cancer Research UK following today and seeing local work in action. This is an experience I believe everyone should have. Very interesting and inspiring.
    17. 17. How to measure success / impact / outputs • • • Keep a record of your activity Evaluation forms / feedback Evidence – anecdotal and actual
    18. 18. How to measure success / impact / outputs • • • • Keep a record of your activity Evaluation forms / feedback Evidence – anecdotal and actual Has it delivered what you wanted? Any learnings?
    19. 19. What’s in it for you? 17 February 2014 Pan Birmingham Cancer Network Meeting
    20. 20. Supports grant applications “8.1.1. World class research relies on world class fundraising and much of our fundraising is strengthened by the presence and collaboration of our scientists. CR-UK expects Grantholders and Research Personnel to contribute as much as possible. Contribution could be by hosting lab tours, speaking at fundraising events, volunteering at national events like Race for Life or actively participating in events” “AC12 Public engagement in science Key audiences for MRC grant-holders to consider in their communications activities are: • Opinion formers, influencers and policy makers; • Scientific community; • Health professionals; • Consumers/patients; • Next generation of citizens; • The public.
    21. 21. Benefits those who participate • • • • • • • • • • • • Skills development Career enhancement Enhancing your research quality and its impact New research perspectives Higher personal and institutional profile Influence and networking opportunities Forming new collaborations and partnerships Enjoyment and personal reward Additional funding Increasing awareness of the value of research to UK society Increasing student recruitment Inspiring the next generation of researchers
    22. 22. Get involved... • Debbie Ringham – room 202 (1st floor) School of Cancer Sciences Debbie.ringham@cancer.org.uk 07766 902009
    23. 23. 17 February 2014 Pan Birmingham Cancer Network Meeting

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