Branding © M. Draycott 2009
 
 
 
 
<ul><li>Not a Cough in a Carload  </li></ul>
 
<ul><li>“ Vorsprung durch technik.” (Audi)  </li></ul><ul><li>“ Ah, Bisto!” (gravy mix)  </li></ul><ul><li>“ The quicker p...
 
 
 
 
 
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Branding

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Branding

  1. 1. Branding © M. Draycott 2009
  2. 6. <ul><li>Not a Cough in a Carload </li></ul>
  3. 8. <ul><li>“ Vorsprung durch technik.” (Audi) </li></ul><ul><li>“ Ah, Bisto!” (gravy mix) </li></ul><ul><li>“ The quicker picker-upper.” (Bounty Towels) </li></ul><ul><li>“ Have it your way.” (Burger King) </li></ul><ul><li>“ Cats like Felix like Felix.” (cat food) </li></ul><ul><li>“ Where would you like to go today?” (Microsoft) </li></ul><ul><li>“ It’s Miller time!” (Miller Brewing) </li></ul><ul><li>“ If it’s on, it’s in.” (Radio Times) </li></ul><ul><li>“ I liked it so much I bought the company.” (Remington Shavers) </li></ul><ul><li>“ Don't just book it. Thomas Cook it.” (Thomas Cook) </li></ul>

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