1            FAST MOVING CONSUMER GOODS                   PRESENTED BY                 MRIDUL DOHUTIA              SUSHANT...
FMCG                            2 Fourth largest sector in Indian market Market size $13 Billion Expected to grow upto ...
What is FMCG?                           3 Frequently purchased goods Replaced within a year Quick turnover Relatively ...
Segments..                            4  Household Care      Personal Care     Food & Beverages• Fabric wash      • Oral c...
Major Players..                        5 ITC Limited Hindustan Unilever Nestle India Dabur India Godrej Consumer Prod...
Significant of FMCG                           6 Strong MNC presence. Intense competition between organized and  unorgani...
Evolution of Indian FMCG market                             7     1950-1980          1980-1990          1990-2012• Limited...
SWOT                              8      Strengths                     weaknesses• Low operational costs           • Low e...
SWOT                        9       Opportunities             Threats• Large domestic            • Imports  market        ...
Hindustan Unilever Ltd                            10 Established in 1933 as Lever Bros. India Ltd. In 1956- Hindustan Le...
SWOT of HUL                           11STRENGTHS Strong brand portfolio Price quantity & variety Innovative Aspects. ...
SWOT of HUL                           12WEAKNESSES "Me-too" products which illegally mimic the labels  and brands of the ...
SWOT of HUL                           13OPPORTUNITIES Large domestic market – over a billion populations. Untapped rural...
SWOT of HUL                           14THREATS Tax and regulatory structure. Mimic of brands. Removal of import restri...
ITC                         15   ITC is one of India’s foremost private sector    companies with a market capitalization ...
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FMCG

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FMCG

  1. 1. 1 FAST MOVING CONSUMER GOODS PRESENTED BY MRIDUL DOHUTIA SUSHANTA CHAKRABORTY SUDIPTO GHOSH SUVENDU JANA MOHD. SALMANUWSB12-14 20-Oct-12
  2. 2. FMCG 2 Fourth largest sector in Indian market Market size $13 Billion Expected to grow upto $33 Billion in 2015UWSB12-14 20-Oct-12
  3. 3. What is FMCG? 3 Frequently purchased goods Replaced within a year Quick turnover Relatively low cost Also known as Consumer Packaged ProductsUWSB12-14 20-Oct-12
  4. 4. Segments.. 4 Household Care Personal Care Food & Beverages• Fabric wash • Oral care, Hair • Health beverages• Household care, Skin Care • Staple cleaners • Cosmetics and foods/cereals toiletries • Snacks/Bakery • Perfumes products • Feminine • Chocolates & Ice- Hygiene creams • Paper products • Tea, coffee and dairy products • Fruits and vegetables • Drinking waterUWSB12-14 20-Oct-12
  5. 5. Major Players.. 5 ITC Limited Hindustan Unilever Nestle India Dabur India Godrej Consumer Products LimitedUWSB12-14 20-Oct-12
  6. 6. Significant of FMCG 6 Strong MNC presence. Intense competition between organized and unorganized players. Easy availability of important raw materials. Cheaper labor cost. Large marketUWSB12-14 20-Oct-12
  7. 7. Evolution of Indian FMCG market 7 1950-1980 1980-1990 1990-2012• Limited • Interest of investment • Increase foreign• Low product company in purchasing availability India power • Increase • Major factor in• Government competition Indian favoring of the • Increase media economy small scale penetration • Expected sector and improved growth rate advertisement. 12%UWSB12-14 20-Oct-12
  8. 8. SWOT 8 Strengths weaknesses• Low operational costs • Low exports level and• Presence of established high advertising cost distribution networks in • Losing their market both urban and rural share and quality control areas• Presence of well-known brands in FMCG sectorUWSB12-14 20-Oct-12
  9. 9. SWOT 9 Opportunities Threats• Large domestic • Imports market • Tax and• Export potential regulatory• Increasing structures income levels will • Slow down in result in faster rural demand revenue growthUWSB12-14 20-Oct-12
  10. 10. Hindustan Unilever Ltd 10 Established in 1933 as Lever Bros. India Ltd. In 1956- Hindustan Lever Ltd. Subsidiary of Unilever. Largest FMCG company in India. More than 35 brands.UWSB12-14 20-Oct-12
  11. 11. SWOT of HUL 11STRENGTHS Strong brand portfolio Price quantity & variety Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)UWSB12-14 20-Oct-12
  12. 12. SWOT of HUL 12WEAKNESSES "Me-too" products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products. High Advertising Costs.UWSB12-14 20-Oct-12
  13. 13. SWOT of HUL 13OPPORTUNITIES Large domestic market – over a billion populations. Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units.UWSB12-14 20-Oct-12
  14. 14. SWOT of HUL 14THREATS Tax and regulatory structure. Mimic of brands. Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG IndustryUWSB12-14 20-Oct-12
  15. 15. ITC 15  ITC is one of India’s foremost private sector companies with a market capitalization of over US $30 billion and a turnover of US $6 billion.  ITC is rated among world’s best big companies.  ITC ranks among India’s 10 most valuable brands.  While ITC is an outstanding market leader in cigarettes, Hotels. Paperboards, packaging and Agri-export.UWSB12-14 20-Oct-12

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