Modem Media Technology
Overview
DATE: July 12, 2000
LOCATION: Modem Media - London
PRESENTED TO: Philips CE
2
Roadmap
 Modem Media Vision
 Architecture
 Industry Leaders
 Dynamo Architecture
 Dynamo Personalization
 Dynamo E...
3
Architecture - Industry Leaders
 1998
 Broadvision
 Net-Apps
 BEA Tanga
 Vignette
 Microsoft Site Server
 1999
 ...
4
HTML
JSPs/Servlets
Browser
JSPs
Interaction
Control
Page
Construction
Business
Logic
Java Classes
Beans
EJBs
RDMS
Oracle...
5
Dynamo Personalization
 Target content to your customers to increase
effectiveness and yield of marketing messages
 Le...
6
Dynamo E-Commerce
 Flexible framework (Java)
 Supports both B-to-B and B-to-C commerce
 Matches business rules and us...
7
Dynamo Project Planning
(B-to-B & B-to-C)
Client Modem Media
Project Evaluation x x
Development Cycle x x
Implementation...
8
Modem Media - Dynamo B-to-B
Highlights
 Business-to-Business
 Chip Center
 “Chip Center, LLC is the first comprehensi...
9
ChipCenter Case Study (B-to-B)
 Background
 $20 Billion electronics chip spot market being under-served with a
lack of...
10
ChipCenter Case Study (cont.)
Solution
 A personalized site environment allowing the audience of
engineers and purchas...
11
12
13
High Level Architecture for
Chip Center
User Experience
User Profile
DB
ExproreNet
(Xnet)
Aspect Dev
Distributor 1
Dist...
14
Infinite Supply Case Study (B-to-B)
 Background
 Preeminent web destination for facilities managers, facilities plann...
15
Infinite Supply Case Study (cont.)
 Solution
 A multi dimensional, personalized site environment allowing
purchasing ...
16
17
User Experience
Portal Catalog
Database
Portal Customer
Database
Ad Server
Supplier A
Supplier B
Webmethods
Webmethods
...
18
Major Hotel Chain Case Study
(B-to-C & B-to-B)
 Profile driven (Membership), dynamic site
 Build custom extensions to...
19
Major Hotel Chain Key Components
 MQ Series Module
 Designed a layer to bridge Dynamo and its
requirements to a trans...
20
Major Hotel Chain Key Components
(cont.)
 Customer Support
 Handled a variety of questions and needs
 Consumer infor...
21
Local Database
(Oracle)
Profile (session)
High Level Architecture for
Major Hotel Chain
Property Info
Offers Info
DB2
L...
22
Modem Media Professional Services
 Planning
 IBM Aurora (only agency to meet strict IBM standards)
 Chip Center (Dyn...
Upcoming SlideShare
Loading in...5
×

MM Presentation for Philips CE (2000)

123

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
123
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MM Presentation for Philips CE (2000)

  1. 1. Modem Media Technology Overview DATE: July 12, 2000 LOCATION: Modem Media - London PRESENTED TO: Philips CE
  2. 2. 2 Roadmap  Modem Media Vision  Architecture  Industry Leaders  Dynamo Architecture  Dynamo Personalization  Dynamo E-Commerce  Dynamo Project Planning Cycle (B-to-B & B-to-C)  Modem Media Dynamo Experience Highlights  Modem Media Internet Professional Services
  3. 3. 3 Architecture - Industry Leaders  1998  Broadvision  Net-Apps  BEA Tanga  Vignette  Microsoft Site Server  1999  ATG Dynamo (mid 1999)  IBM WebSphere  Broadvision  BEA WebLogic  Vignette
  4. 4. 4 HTML JSPs/Servlets Browser JSPs Interaction Control Page Construction Business Logic Java Classes Beans EJBs RDMS Oracle DB2 SQLServer Legacy Systems 3rd Party Applications Connectors Dynamo Architecture Overview
  5. 5. 5 Dynamo Personalization  Target content to your customers to increase effectiveness and yield of marketing messages  Leverage existing user database and business rules, including market segmentation  Get to know your customers better by continuously collecting profile and behavioral data  Fast time-to-market using components and the Java™ programming language  Generate reports that take you directly to data you care about, based on business rules that you define
  6. 6. 6 Dynamo E-Commerce  Flexible framework (Java)  Supports both B-to-B and B-to-C commerce  Matches business rules and user profiles to deliver content and promotions  Built-in services that provide application building blocks  Easy-to-use administrative interface for managers to control product presentation and business logic  Extensible technology that will meet your needs today and in the future to support your online success
  7. 7. 7 Dynamo Project Planning (B-to-B & B-to-C) Client Modem Media Project Evaluation x x Development Cycle x x Implementation x x Maintenance x
  8. 8. 8 Modem Media - Dynamo B-to-B Highlights  Business-to-Business  Chip Center  “Chip Center, LLC is the first comprehensive online service for electronic-component information and sourcing… It is a new kind of business-to-business marketing channel that allows engineers and purchasing agents to learn, find, and buy all at one convenient location.” ~ Dynamo Innovator  Infinite Supply  Infinite Supply (IS) provides turnkey business to business e- commerce solutions for industry content and portal sites as well as manufacturers with a direct supply chain.
  9. 9. 9 ChipCenter Case Study (B-to-B)  Background  $20 Billion electronics chip spot market being under-served with a lack of e-commerce capabilities available.  Limited online options for product discovery/comparison, price and availability searching or purchase.  Problem  How to reach this disparate, segmented marketplace in an efficient centralized manner, offering value throughout the electronics design purchase cycle.  Prescription  Hired Modem to act as site architect, user interface designer, development lead and general contractor/systems integrator for site development.
  10. 10. 10 ChipCenter Case Study (cont.) Solution  A personalized site environment allowing the audience of engineers and purchasing managers to learn, find and buy the electronics components they need.  A centralized purchasing environment capable of providing ecommerce access to hundreds of chip distributors, including daily updates to inventory and pricing.  An editorial resource and publishing environment which supports over 10,000 pages of content, updated multiple times daily.  Integrating a unique architecture weaving together Solaris, Apache, ATG Dynamo personalization engine, Aspect Development’s Explorenet database search engine, Verity content search engine and Oracle database tools.
  11. 11. 11
  12. 12. 12
  13. 13. 13 High Level Architecture for Chip Center User Experience User Profile DB ExproreNet (Xnet) Aspect Dev Distributor 1 Distributor 3 Webmethods Webmethods Verity Chip Center Distributor 2Webmethods Suppliers update Xnet with catalogue information
  14. 14. 14 Infinite Supply Case Study (B-to-B)  Background  Preeminent web destination for facilities managers, facilities planners and purchasing agents.  Users can learn about products and recommendations through editorial content and user “communities.”  Once housing a product, users will be able to order from a large pool of distributors linked to the site.  Problem  Providing relevant and current data to a large audience. Creating the capability to order virtually any manufacturing supply available over the web  Prescription  Hired Modem to act as site architect, user interface designer, development lead and general contractor/systems integrator for site development.
  15. 15. 15 Infinite Supply Case Study (cont.)  Solution  A multi dimensional, personalized site environment allowing purchasing managers to learn, find and buy over 10 million items including pipes, valves, fittings, motors, tools, and plant operational supplies.  An editorial resource and publishing environment which supports over 10,000 pages of content, updated multiple times daily.  Integrating a unique architecture weaving together WebMethods, I- Syndicate, ATG Dynamo personalization engine, Aspect Development’s Explorenet database search engine and Oracle database tools.
  16. 16. 16
  17. 17. 17 User Experience Portal Catalog Database Portal Customer Database Ad Server Supplier A Supplier B Webmethods Webmethods Marketing Product Catalog E-Commerce Transaction Dynamo Industry Catalog Search E-Commerce Fulfillment
  18. 18. 18 Major Hotel Chain Case Study (B-to-C & B-to-B)  Profile driven (Membership), dynamic site  Build custom extensions to Dynamo’s standard pipelines  Key data source was remote, used IBM’s MQ Series to tie in Dynamo and the remote host data system  Highly transactional oriented  Important Components  Membership join/maintenance of personal data  reservation search by multiple parameters  Customer service module, including support e-mails  Promotion / partner module for appropriate targeting and display of materials.
  19. 19. 19 Major Hotel Chain Key Components  MQ Series Module  Designed a layer to bridge Dynamo and its requirements to a transactional product  Search Module  Ability to custom select search criteria, perform the search and display appropriate data.  Worked against several types of data; hotels, special offers, Partner offers  Membership rewards  Ability for members to spend points for awards, gifts and services.  E-commerce like. Transactional.
  20. 20. 20 Major Hotel Chain Key Components (cont.)  Customer Support  Handled a variety of questions and needs  Consumer information  Support requests via e-mail  Personal profile maintenance
  21. 21. 21 Local Database (Oracle) Profile (session) High Level Architecture for Major Hotel Chain Property Info Offers Info DB2 Legacy System MQSeries DynamoDAS/DPS User Browser Membership Facilities Customer Support Reservations Dynamo - MQ Services - Reservations - Customer / Member Services - Profile / Login Services
  22. 22. 22 Modem Media Professional Services  Planning  IBM Aurora (only agency to meet strict IBM standards)  Chip Center (Dynamo Innovator)  GM  GE  Architecture  ATG Dynamo  IBM WebSphere  Microsoft IIS  Global Solution Provider  Offices World Wide

×