Healthcare doctor physician internet and online marketing strategy

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Overview web and online marketing strategy for Doctors, Physicians and Healthcare Organizations.

Overview web and online marketing strategy for Doctors, Physicians and Healthcare Organizations.

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  • 1. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 1. Build Your Web Network YourWebsite.com YourBlog.com YourReviews.com YourFacebook.com YourTwitter.com YourYouTube.comBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 2. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Display/Banners Alternative Media Pay-Per-Click & Remarketing (TV, Radio, Print) Client / Articles Positive Reviews Informational VideosBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 3. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Google, Yahoo, Bing, Others Pay-Per-Click Text Ads / Ad Groups for each Specialty Keywords (I.P. and National Terms) Pay for Visits (Guaranteed Traffic) Impressions are Free First Page Positioning Track Impressions, Visits Track Calls / Leads (thru ReachLocal) Points Visitors to Your Website. Cross-Marketing for your Social Media Pages and Can Help Increase Followers, Sharing, Likes.By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 4. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Google, Yahoo Authorized National & Local Websites Display / Banners & Remarketing Target Broadly or on Focused Ad Networks (Health, News, etc.) Target Locally (Houston, Dallas, etc.) Pay for Impressions (Visits are Free) Cheapest Way to do Brand Marketing ($1 - $10 avg. Cost Per Thousand) Track Impressions, Visits Create Banner Ads that Promote Brand, Offer, News, Events, Locations Remarketing / Retargeting Ads show up to previous site visitors and help get your company/brand/office at top-of-mind awareness and returns to your site Points Visitors to Your Website. Cross-Marketing for your Social Media Pages and Can Help Increase Followers, Sharing, Likes.By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 5. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Use alternative media to brand/promote your webite Alternative Media (TV, Radio, Print) Brand awareness WILL help generate more visits, even when not searching for you by name Use all tv ads / commercials on your website. “As Seen on Tv” Points Visitors to Your Website. Cross-Marketing for your Social Media Pages and Can Help Increase Followers, Sharing, Likes.By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 6. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Articles must be written weekly to establish your company as a professional, trusted and reliable source for your services. Articles Generic, Educational Articles Difference between “Articles” and “Link Building Articles” – LBA’s are distributed thru third party publishers for SEO benefits (not seen on your site) Every new Article should become it’s own unique, custom, optimized web page that links back to you and can be shared with followers. Distribute your articles thru your Blog, Facebook and Twitter accounts. Track Page Views, Shares, Likes, Etc. Should help build your Search Engine Rankings for the keywords focused on in your articles.By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 7. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Find, Ask For, Build Positive Reviews Positive Reviews Post Positive Reviews on your own Reviews Page Ask for reviews at end of every visit and/or in all email communications Control where reviews are submitted so you can prevent negative ones from being pushed online and to give you a chance to respond first. Every new review should be saved as a unique, optimized web page for searches related to your business, doctor names, location, specialtiesBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 8. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 2. Promote / Advertise Your Network Client / Plan on creating new videos at least 1x every 3-4 months Informational Videos Post reviews on your YouTube channel, and promote thru your blog, Facebook and Twitter and Email Marketing / Updates Add your videos to your website. Embed when possible Track all views of your videos Every video can be saved as an optimized item for search enginesBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 9. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 3. Manage Your Marketing Paid Marketing: Constant Monitoring, Adjustments, Bidding, Reporting Organic Marketing: Optimize Web Pages Optimize and Create Articles Weekly Monitor Activity Engage with Responses Reputation/Reviews: Scan the Web (auto / manual) for new reviews Share/Post Positive Reviews for Maximum Benefit Analyze & Optimize Based on Reports / Results Track All Leads for Time to Appointment Evaluate Return on Investment New Patients / Referrals / Build & GrowBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 10. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 4. Track, Report, Analyze, Optimize • Impressions • Visits • Calls • Emails • Web Leads • Top Keywords • Click to Lead / Conversions • All Sources • Google Analytics • Search Engine Ranking Reports • Establish Goals • Evaluate Results • Create New Goals / Targets • Optimize Your Website and Campaigns using DataBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 11. HealthCare, Doctor, Physician Internet & Online Marketing Strategy 5. Work Flow Pay Per Click Ads Display Lead Database / Mgmt. Banner YourWebsite.com Ads (track, manage, email) Facebook Overall Analysis Ads Implement Optimization Articles YourBlog.com YourFacebook.com YourTwitter.com Search Ranking Reports Reputation Reports Social Activity, Shares Reviews YourReviews.com YourBlog.com YourFacebook.com Videos YourYouTube.com YourWebsite.com YourBlog.com YourFacebook.com YourTwitter.comBy Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 12. HealthCare, Doctor, Physician Internet & Online Marketing Strategy GOALS Impressions Visits Leads Time Paid Ads (works immediately and only limited by budget or consumer demand) Organic (grows over time as link building & articles grow)By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com
  • 13. HealthCare, Doctor, Physician Internet & Online Marketing Strategy For Questions Relating to this presentation, or specific ideas or proposals to help you manage your marketing, Contact: Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com www.internet-marketing-consultant-houston.com