Effectiveness of Kitchen Market Monitoring in Dhaka South City

Effectiveness of Bazaar Monitoring: A Study on Kitchen Markets of
Dhaka South City Corporation
Md. Masum
2014
Bachelor in Public Administration
Department of Public Administration
University of Dhaka

1
Course: PA-423; Applied Research in Public Administration
Research Group: 09
Submitted to
Salahuddin M. Aminuzzaman
Professor
University of Dhaka
Submitted by
Md. Masum
Roll: (SM- 41)
Group: 09
5th
Batch, 8th
semester
University of Dhaka
Submission: 04 January, 2015

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Abstract
It is found that such kind of work regarding the market monitoring performance of Dhaka South
City Corporation is not found. The main objective of this research is to identify what is customer‟s
perception & experience while doing shopping in DSCC kitchen market with a view to looking the
conformity with world standard monitoring system and seeking the areas DSCC market monitoring
standing committee should concentrate on. In case of literary review CAB‟s consumers right
perspective, city corporation act will be taken into account to analyze collected data. All data will be
collected from both primary and secondary source includes books, journals, internet etc. Market
monitoring system was measured with some sort of independent variables e.g. public awareness,
price chart existence, punishment extent, frequency of monitoring etc. To extract information from
respondent less structured questionnaire was used. The result of this work shows that CMA & ARB
models are not operational in DSCC at large extent. Most of the market regulatory activities are
conveyed by other entities like TCB & district magistrate. So this paper has given quick snapshot
illustrating factors for a sound market monitoring system.

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Contents
Table of Contents
S.L No Topic Page No
Chapter 1
Introduction
1.1 Background of the Study 08
1.2 Problem statement 09
1.3 Significance of the study 09
1.4 Objectives 10
1.5 Research Questions 10
1.6 Hypothesis 10
1.7 Limitation 10
Chapter 2
Literature review and Analytical framework
2.1 Literature Review 12
2.2 Conceptual Framework 13-14
2.3 Theoretical framework 14
2.4 Analytical Framework 14-15

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Chapter 3
Research Methodology
3.1 Research Design: 16
3.2 Sampling Method: 16
3.3 Data Collection Instrument: 16
3.4 Population Sample size & Research Area: 17
3.5 Data Analysis Plan 17-18
Chapter 4
Overview on DSCC and other related authorities
4.1 Dhaka South City Corporation (DSCC) 19
4.2 Authorities concerned with Bazaar monitoring 19-20
4.3 How kitchen & vegitable market mechanism works 21-22
4.4 marketing channels 23
Chapter 5
Analysis of Data
5.1 Introduction
5.
24

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5.2 Section A: Demographic Analysis of respondents
5.2.1 Age Distribution of respondents
5.2.2 Gender Distribution of respondents
5.2.3 Profession of respondents
5.
5 5.3 Section b- Analysis so per as explanatory variables
5.3.1 Public awareness
5.3.2 Frequency of monitoring
5.3.3 Regulatory and punishment aspect
5.3.4 Complain about Bazaar manipulation
5.3.5 Holistic picture of DSCC monitoring: consumer‟s
perception
24-25
27-39
Chapter 6
Findings of the Study
6.1 Overall Consumers‟ perception: DSCC kitchen market
monitoring
40
6.2 Effectiveness of DSCC Market monitoring & demographic
variables
40
6.3 Market monitoring of DSCC & independent variables 40
6.4 Public awareness: Females are more aware than their counterpart 40-41
6.5 Frequency of monitoring: got serious attention during Ramadan 41
6.6 Following price chart ignored in most of the cases 42

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6.7 Punishment are not conveyed following due process 43
6.8 Consumers are not so critical mass 43
6.9 Sellers fear this punishment more than buyers 43
6.10 Sellers know the system but not know who convey the
operation
43
6.11 Price- chart itself is not fair: can‟t predict price of all
category-goods
43
6.12 Syndicate is responsible for price/market manipulation? 43
6.13 Implication for Policy/future study 43-45
Chapter 7
Conclusion with recommendation
Recommendation 46
Reference/Bibliography 47-48
Appendix A: Questionnaire 49-50
Appendix B
JDI subscale*
51
Appendix C
Data of questionnaire
51

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Acknowledge
In some cases acknowledgement may mean degrading it when it goes to some beloved one.
Yes, this is Dr. Salah Uddin Animuzzaman whose guidance and instruction made this paper a
success. Thanksgiving to all my group members (Group „09‟) is inevitable for their sincerity to
completion of this work.
Let‟s me give recognition to those respondents who assist me providing their valued information and
spending valuable time.

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Chapter 01
1.1 Background of the Study
Kitchen markets, now days, are common phenomena in both rural and urban Bangladesh. Price
hiking, food adultering, product syndicating and so many problems are becoming regular scenario in
the Kitchen Markets including groceries. This is a fundamental principle supporting application
Performance Management (www.wikipedia.com, accessed on 31/10/2014). Consumers are being
constantly affected by such problems. A large portion of citizens are not sufficiently aware of prices
and purity of daily-used products. Government has an agenda of „Right to Information Act‟ for
making the citizens update on any issues. On the other hand City Corporations are supposed to
deliver basic urban services to the city dwellers. And they are entitled to perform some essential and
emergency actions within its boundary. Of various actions Dhaka South City Corporation (DSCC) is
prescribed to monitor and supervise the kitchen markets within its jurisdiction to ensure people‟s
right to know any relevant information. Now the standing committee of DSCC for Bazaar
monitoring is bestowed with 78 bazaars to monitor over within its jurisprudence (www.dscc.org.bd,
accessed on 30/10/2014)) By the way, effective and meaningful monitoring system has become
imperative for operation of kitchen markets in the transparent way.

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1.2 Problem statement
In Bangladesh every marketing sphere is controlled by a financially powered group. They are also
considered as syndicate. They control each and every movements of market. The kitchen market is
not out of their black hand. Therefore it is obvious that every classes of customer need to go there for
their own daily essential commodities. (Kreta-Bhokta andoloner sharuph, 2007)
Here the price of daily essential commodities imposed by DCC is not followed for their united
syndicate. Imposed price of DCC is not effective for customer unawareness and their indifferent
attitude. Most of the time, it is not possible to pursue the imposed price although Government and its
related administration department want to control it.
1.3 Significance of the study
Bazaar monitoring system is an important phenomenon for every country like Bangladesh. Without
proper Bazaar monitoring system, irregularities and mismanagement exist in a Bazaar. A kitchen
market is one of the most essential markets where everyone needs to go every day. So, proper
monitoring system of kitchen market and application of existing rules, regulations on this market are
utmost necessary. In case of Dhaka city, Dhaka South City Corporation (DSCC) must play the most
significant role in case of kitchen market monitoring system. DSCC along with other concerned
market monitoring authorities (TCB, CAB, NGOs, BSTI, and CBA) should monitor the kitchen
market on a regular basis. If they monitor every kitchen market and emphasis on proper implication
of laws, and legal procedures, it will be helpful for the common people to buy different items in a
reasonable price. Concerned authority must focus on proper display of different food items charts
according to the price fixed by DSCC. It is helpful for people because they need not to bargain with
the sellers to reduce the price. On the other hand sellers don‟t get high price compare to actual price.
Another positive impact of Bazaar monitoring system is it ensures the proper quality of vegetables,
fish, meat and other items. When DSCC and its concerned officials monitor market in a regular basis,
sellers become alert to ensure the quality of different vegetables, fish, meat and other items. They
become frightened to use chemical such as “formalin”. Formalin and other toxic chemical are so
much harmful for human body and it causes cancer. Only proper market monitoring system can save
time, money, energy of buyers and bitter experience of bargaining between buyers and sellers. So,
proper Bazaar monitoring system (Kitchen market) by DSCC is really helpful for common people.

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Therefore DSCC should focus on proper Bazaar monitoring system to ensure quality and quantity of
different food items and to meet the proper public demand.
1.4 Objectives
The aim of the study was to conduct a survey on the Bazaar monitoring system of DSCC, which is
categorized into four main objectives. They are as follows:
 To find out what factors enforce the frequency of Bazaar monitoring
 To find out the factors that discourages customers and sellers not to follow the imposed
price.
 To develop a new mechanism or model for proper bazaar monitoring.
 To see the real picture of kitchen market regarding imposed price of daily essential
commodities.
1.5 Research Questions
1. What is the current scenario of Bazaar Monitoring in Dhaka South City Corporation?
2. How much essential and effective it is to monitor „Bazaar‟ by Dhaka south City
Corporation?
1.6 Hypothesis
It is assumed that Bazaar monitoring system (specially focus on kitchen market) will not be effective
in most of the time of the year. It will be effective while different print and electronic media will
publish different articles and journals about this system and its different loopholes. When news and
information of media will become so much alluring and that time common people will be concerned
about its efficiency. Sometimes it will be effective at the time of holy Ramadan for proper
government intervention.
1.7 Limitation
Since the study had urgency to be completed within a given timeframe it can‟t
covers all the aspects of Bazaar monitoring. Even findings may not reflect the type of market such
shopping market. As it is a sensitive case and that is why sellers might hide information that may
slightly affect the findings. We have limitations of time, knowledge, resource capability and so on.

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As our final exam is knocking at the door, we have not gotten enough time to conduct our research in
a most effective way. On the other hand sellers may not be so much interested to give proper
information. Consumers may not have enough idea about Bazaar monitoring system and they will
not be able to give correct and accurate information for this research. Sometimes consumers have
been too busy to give answer of any question. After all we have tried our best to conduct our
research in a most effective and efficient way.

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Chapter 2
Literature review and Analytical framework
2.1 Literature Review
The urgency if Bazaar monitoring in Bangladesh dated back to 1970s when government establishes
Trading Corporation of Bangladesh (TCB) with promulgation of president order (TCB order,
1972). According to ACER (agency for cooperation of energy regulation) - Bazaar monitoring is to
assess retail market competition with a view to identifying instances of best practice which improve
market performance (ACER report, 2014). Bazaar monitoring is also best defined as „Supervisory
activities in progress to ensure market is on-course and on schedule in meeting the objectives and
performance target (Business dictionary, 2014). In case of DSCC (Dhaka south city corporation) the
responsibility of Bazaar monitoring is entitled with a designated standing committee (city
corporation act, 2009). It is clearly defined in act under article 50 that there would be a standing
committee to observe, monitor and control market price (city corporation act, 2009).
Beside government endeavor, there exist some civil society organizations working to protect
consumers‟ right in terms of pure commodities price monitoring as prescribed by City Corporation
(Kreta-Bhokta andoloner sharuph, 2007). In its publication CAB sees Bazaar monitoring as a
system which is aimed at keeping the price stable and within the purchasing power (CAB research
paper, 2005). Bazaar monitoring is conducted with a view to make necessary goods attainable to
consumers and ensuring balance between demand and supply (TCB order- 1972). In consumers‟
right protection act, 2009 it is mentioned that if any individual sells something in over rate
prescribed by any authority he is likely to be punished up to 1 year imprisonment and/or 50
thousands to as fine. (Bdlaws.minlaw.gov.bd, 2014)
Consumer Association Bangladesh (CAB) has made an attempt to pursue DSCC in terms of Bazaar
monitoring. The surveillance by CAB covers Street Food Vending, labels on products, tobacco
consumption, BSTI certification marks, road accidents, level of consumers‟awareness of their rights
and obligations are also carried out. Surveillance and Monitoring on market prices and quality of
essential commodities and services is one of the regular activities of CAB and is done with a view to

13
pressurize the government to take appropriate measures against anti-social price-hike, food and
commodity adulteration. (Consumerbd.org, 2014)
2.2 Conceptual Framework
Bazaar
In this study Bazaar was meant for some selected kitchen markets under the jurisdiction of Dhaka
South City Corporation (DSCC). Unlike its counterpart word „market‟ in economics Bazaar is a site
where daily necessary goods used in the kitchen, are bought and sold through collective bargaining.
Bazaar is a Bengali term where buyers and sellers interact directly or through intermediary to trade
goods services or contracts or instruments for money or barter (Business Dictionary, 2010).
Monitoring system
Monitoring system may have connotation in business term. By the way, hereby it is the promulgated
Bazaar monitoring system of DSCC as given in City Corporation Act, 2009. In this act a designated
standing committee for bazaar monitoring is bestowed with due responsibilities. The manner in
which it cooperates and facilitates the Trading Corporation of Bangladesh (TCB) will also be
counted as monitoring system (city corporation act, 2009)
Dhaka South City Corporation (DSCC)
DSCC is the self-governing corporation that is associated with the task of running the affairs of the
southern part of the Dhaka City (Wikipedia). In this study, DSCC will be meant for the southern
administrative part of the Dhaka City which was spited and renamed as the „City Corporation
Amendment Act‟2011. It is the linking bridge between the central government and the citizen
entitled with some regular and essential duties
Kitchen Market
Kitchen markets are the shopping site where the products and commodities including groceries,
from salt to potato and coriander to beef are sold to the customers.
Price fixation in kitchen market
Method of price setting is also an important aspect in marketing of fruits and vegetables.
Myint (2003) reported different methods of price setting in fruits and vegetables marketing in
Myanmar. Farmers generally rely on the nearest town, bus or boat drivers, extension workers,
And neighboring farmers of the same village come from the nearest town market. Another

14
Information source is the agent who comes to village to buy a crop. Farmers compare prices
offered by the agents and the primary collectors. Farmers choose the best trading partners
based on honesty and reasonable prices offered to them. The wholesalers find out daily
market information in the produce exchange center. They also exchange market information
of export demand, prices in major producing areas and supply situation. For price setting,
Traders gather information from their regular trading partner by telephone including cell
phones. In Bangladesh, the common sources of market information are the personal visit to
Market, other farmers, traders, contractors, extension workers, and market information
services (Rahman 2003). In the present days, cell phone is mainly used as an important
source of market information.
2.3 Theoretical framework
As objective to assess the extent and effectiveness of DSCC bazaar monitoring system the strategy
and technique of monitoring is key concern. This monitoring system is likely to characterize with
so many aspects in terms of compatibility. For the purpose of identifying adoptability and
conformity with international agreed standard of monitoring in developing an analytical
framework relevant 2 model have been used. These models are elaborated in the following sub
section.
ARB and CMA methods.
CMA (The Competition and Markets Authority, UK) has another approach to market monitoring.
It seeks for ensuring competition in among the sellers. CMA model also suggest for having a
market reference group to who the sellers are accountable.(Gov.uk, 2014)
While On the other hand ARB (Air resource board, California) suggests for having a designated
market monitoring cell/group where aggrieved person can directly draw complain to it. Even this
emphasizes a strategy to engaging Gov. law counsel/adviser in its campaign to proceed immediate
legal action (Arb.ca.gov-2014).
2.4 Analytical Framework
An analytical framework is devised for this study based on the review of
the relevant literature and existing theory of Bazaar monitoring. The proposed research is to be
tested in several kitchen markets under DSCC, Bangladesh. All these endeavors are aimed at

15
assessing the variables of Bazaar monitoring of DSCC. Once the data will be available for
the proposed study it will help to examine the significance of discrete
variables to the dependent variable of Bazaar monitoring.
Figure: 1
Notwithstanding that there are so many independent variables of Bazaar monitoring are available
for convenience this researcher has only selected the above mentioned six variables.
1. public awareness
2. Price-chart existence
3. Frequency of monitoring
4. Intensity of punishment
5. sales of expired commodities
6. Rate of complain
Bazaar Monitoring
of DSCC:
Effectiveness

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Chapter Three
Research Methodology
This chapter is discussing about the methodology of the research applied in the study for
achievement of desire objectives. In this chapter the details of the methodology which will be
carried out prior, during and after the field work will be described.
3.1 Research Design:
The study will be mainly based on primary data. Secondary sources will also be used. Survey
Method will be used to collect primary information. The reason behind using survey method is
that “it is probably the best method available to the social scientists interested in
collecting original data and this enables the researcher to identify not only the
variables which are related to each other but also how these relationships change
over time”(Aminuzzaman 1991:39). After data analysis data will be presented with different
table, figure and chart (pie chart, bar chart, line chart). Table will be made on the basis of
questionnaire and using five scale Likert formats.
3.2 Sampling Method:
Data gathering is vital in research, as the data is meant to contribute to a better understanding of a
theoretical framework (Bernard 2002). This research is mainly qualitative in nature. A stratified
sampling method will be followed for conducting this research. We will take response from different
age group within 20 to 60 years old. To reach the objectives, data will be collected from both
primary and secondary sources.
3.3 Data Collection Instrument:
Primary sources of data will be questionnaire, interview and discussion with respondents. A
structured questionnaire with both open and close ended questions will be used in this survey. We
will also observe the markets and respondent attitudes (sellers) to validate the study. Secondary
sources of data will be books, internet, journals, DSCC‟s acts, DSCC‟s annual reports and reports of
different research organizations concerned with Bazaar monitoring.

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3.4 Population Sample size & Research Area
The people who go to kitchen markets for buying product at least four times in a month are
addressed and also the people who have a permanent shop in the market.
15 respondents will be given questionnaire in each Bazaar (market). These 15 respondents are
buyers. So the total population will be (15*3) = 45 buyers.
And beside this 9 sellers will be interviewed (3 from each market). So total respondents from sellers
will be (3*3) =09 sellers.
The simple randomly selected three kitchen markets of DSCC jurisdiction. They are:
1. New Market Bazaar
2. Ananda Bazaar
3. Polashi Bazaar
3.5 Data Analysis Plan
In order to make the analysis fruitful and goal oriented a special attention will be given in this part.
Data will be analyzed with the help of the literature of the previous research in the same field. We
will use Microsoft Word, Microsoft Excel. To get different chart and percentage we will use SPSS
software also.To interpret the data to be gathered, we will use the following statistical formulae:
Percentage – to determine the magnitude of the responses to the questionnaire.
n
% = -------- x 100 ; n – number of responses
N N – total number of respondents
How data will be analyzed which is followed by findings can be graphically shown below.

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Figure: 2
Secondary sources:
Books, journal,
internet
Primary Sources:
Questionnaire, interview,
discussion, observation
Data collection
Analyzing dataFindings

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Chapter 04
Overview on Dhaka south city corporation bazaar monitoring & related authorities
4.1 Dhaka South City Corporation (DSCC) is the self-governing corporation the incorporated
area is divided into several wards. Each ward has an elected ward commissioner. The mayor of the
city is elected by popular vote every five years, although the last mayoral election took place in
2002. The Corporation was created by the Local Government (City Corporation) Amendment Bill
2011 on November 29, 2011, passed in the Parliament of Bangladesh, and formally ceased to exist
on December 1, 2011, following the President's approval, making way for a North and South city
corporation. (Wikipedia)
According to the existing law, the executive power of the Corporation vests in and exercised by the
Mayor/Administrator. The Corporation constitutes Several Standing Committees and other
Committees to monitor and guide the diversified activities of the organization. The
Mayor/administrator is assisted by the Chief Executive Officer, who in turn, is assisted by the
Secretary, the Heads of Departments and Zonal Executive Officers.
Dhaka South City Corporation consists of 56 wards covering the thanas of Dhaka Kotwali,
Motijheel, Sutrapur, Ramna, Bangsal, Wari, Gendaria, Chwokbazar, Lalbagh, Hazaribagh,
Dhanmondi, Shahbagh, New Market, Khilgaon, Kamrangirchar and others.
4.2 Authorities concerned with Bazaar monitoring
DSCC is not the sole role player of bazaar monitoring activities in its jurisdiction. There exist other
authorities who also look over the market.
Those are: Ministry of commerce, TCB, DC office, District magistrate, FBCCI, Consumers‟ right
protection department, Market committees, Businessmen Association who sometimes are assisted
by law enforcing agencies. The following discussion will be over different entities of bazaar
monitoring and how they are engaged by law.
4.2.1 DSCC’s role as Bazaar monitoring authority
In case of DSCC (Dhaka south city corporation) the responsibility of Bazaar monitoring is entitled
with a designated standing committee (city corporation act, 2009). It is clearly defined in act under

20
article 50 that there would be a standing committee to observe, monitor and control market price
(city corporation act, 2009). Aggrieved consumers or businessmen can fill complain in food court
situated at DSCC. The social service department of DSCC is also responsible for working as
watchdog in DSCC market. Currently 78 markets are under its jurisdiction. This is the
administrative wing of DSCC. So, officers and bureaucrats are to be involved in overseeing market.
(Dhakasouthcity.gov.bd)
4.2.2 TCB’s role as Bazaar monitoring authority
Trading Corporation of Bangladesh (TCB) was established with promulgation of president order. To
ensure supply of necessary goods at fair and reasonable price is also the duty of TCB, (TCB order,
1972).
4.2.3 Role of Ministry of commerce as Bazaar monitoring authority
This ministry is the key role player of overseeing market irregularities. Beside mobile court this
ministry has already introduced online bazaar monitoring system. Officials have distinguished user
ID & password to monitor market price (http://opms.mincom.gov.bd/)
4.2.4 DC office
It has been included as rules of business of DC office that either DC himself or his representatives
(ADM, UNO) will be responsible for conducting mobile court in its respective jurisdiction,
(National web portal, Bangladesh ). So in this sense DC office is another authority who works
along DSCC bazaar monitoring team.
4.2.5 National Consumers’ right protection department
This body monitors market under Consumers‟ right protection act, 2009. This department is vested
with the responsibility to control over price on standard price range, adultering, false
advertisement, manipulating weight measuring machine or instrument, not following expire date
attached with product level, not displaying price- chart or keeping it somewhere in invisible to
customers. Magistrates of all districts are to give hand to department of NCRP (citizen charter of
DNCRP, ministry of commerce),(Dncrp.gov.bd).

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4.3 How kitchen & vegitable market mechanism works
Various middlemen perform different functions in the process of marketing and they charge
fees for the services they provide. These charges include costs for packaging, loading,
unloading, sorting, grading, market fees, commission, etc. In the case of the profit of the
middlemen, beginning from the sale of the produce from the farmers till it reaches the
consumers, different actors like , Faria, „Bepari, commission agent, wholesalers, retailers,
and so on handle produce and they earn profit by adopting this profession. Their profit is
included in the price of the commodity and it also becomes a part of the market margins
(Chhina 2009). Producers‟ share is an important indicator of market efficiency. Higher
marketing costs indicate less efficient market but it is not always true. Marketing cost
depends on various factors. According to Chhina (2009), it can be concluded that low
marketing cost expressed as a percentage of the consumers‟ price is not an indicator of high
efficient market and similarly the marketing cost expressed as a percentage of the consumers‟
price is always not an indicator of low efficiency market system. The percentage share of the
price of farm products in India is higher than the percentage of price in the developed
countries of Europe and America. It cannot be concluded that the Indian markets are more
efficient than that of developed countries. There can be higher marketing cost in a developed
economy (Chhina 2009). The cost of marketing of a particular commodity is influenced by
different factors such as quantity of the product, perishability, bulkiness, risk involved,
facilities in the market, grading, storage, transportation, regular or irregular supply,
advertisement, processing, packaging, retail or wholesale, degree of market information and
competition in the market. There are some important points to be considered to reduce
marketing cost which include improvement of management, better handling of products,
increase in the volume of business, reduction in market charges, creating the conditions for
perfect competition, reduction of risk, practice of grading, and provision for market
information (Chhina 2009).
In terms of marketing margins in vegetables trade, Roy (1992) reported that Fariawas the
most beneficiary group among the traders. In contrast, Sabur (1992) reported that the profit
margin was the highest for Aratdar (93%) followed by Faria (79%), Paiker (75%),
Bepari (33%) and retailers (20%). However, the marketing costs were higher for Bepari

22
followed by retailers, Paiker, Faria, and Aratdar. This is quite common that some people
look at prices paid to farmers and compare them with the prices consumers pay for the same
product. They accuse traders who are exploiting the farmers because the retail price paid by
consumers is higher than the price received by farmers.
According to a CPD report, 6 different marketing chains for brinjal and chili were identified.
The major components of the consumers‟ expenditure for brinjal and chili were attributable
to the production cost which ranged from 41-43% of the retail value. The market
intermediaries received about 60% equivalent value of the retail price. Among the
intermediaries the retailers received the highest share (24-28% of the retail value). However,
the author explained the reasons for the higher margin of the retailers. Vegetables are
perishable, and hence the retailers add premium to the prices to offset the risk of spoilage.
Secondly, the consumers generally choose and pick better quality products, and remaining
products become gradually inferior in quality and ultimately sold at lower prices. Often, a
portion of the products are not sold. That is why, the retailers tend to add premium to
compensate the perceived losses (CPD 2007). Nevertheless, the unusual and very high
addition of premium by the retailers cannot be ruled out.
Studying marketing margins is very important for several reasons such as to study marketing
efficiency, compare different markets, improve marketing system, study the role of the
middlemen, and implement different Government policies. Role of middlemen is an
important aspect in influencing the marketing costs and margins. If the results of marketing
margins of the different middlemen indicate that there are certain unreasonable charges, and
inefficiency in the services of the middlemen, those can be improved accordingly. Another
important aspect of marketing margin analyses is the implementation of Government policy.
The Government formulates policies with the objective of improving the efficiency of the
marketing. The study of market margins indicates the field to adopt and implement the
appropriate market policy. The required intervention of the Government is also based on the
study of the market margins (Chhina 2009). Barman (2008) investigated the marketing costs
and margins in winter vegetables trade in Dhaka city. He reported that the marketing costs for
supermarket and conventional markets were Tk. 481 and 453 ton, respectively, and the
corresponding net returns were Tk. 11988 and 7511 ton, respectively, and which results
manifested that the margins of supermarkets were higher than that of conventional markets.

23
4.4 marketing channels
Marketing channels and market to be discussed for knowing the whole market system.
Results suggested that various actors
are involved in marketing. The principal actors include growers, Faria, Bepari,
Aratdar, wholesalers, retailers and consumers. Faria are of different kinds. For example, some
Faria do business without any running capital, whereas others do business with their own
capital. The principal buyers of banana in the region are the Faria and Bepari. The growers
generally bring their goods in the assemble market , andsell either to the Faria or to the Bepari.
There are two types of Bepari, local (50%) and the
rest 50% from different destination markets like Dhaka and other cities/towns/divisions. The
growers and the Bepari do not pay any toll/commission to the market committee.
The following graph shows how vegetables come to DSCC kitchen market through a long process.
Each of the agents tries to maximize its share. Syndicate may be formed at any stage of the
following cycle.
So to control syndicate DSCC has specific role in its jurisdiction at least overseeing irregularities at
city corporation area.
Farmers(Rural area)
Foria
Bepari
Aratdar(Dhaka, Karwan
Bazaar)
Wholseller
(regional, Dhaka)
Retailer(DSCC Market)
Customer(DSCC Market)

24
Chapter 05
Analysis of Data
5.1 Introduction
The main objective of this study is to find out the level of job satisfaction of the civil servants of
Bangladesh working at Upazila level. The specific objectives are to gauge whether the officials
working at the field level are satisfied with their job and to identify the different factors
impacting job satisfaction. To fulfill the purpose responses from 85 civil servants of different
Batches, Cadres and Designations were surveyed with a structured questionnaire. In the
subsequent sections the survey results will be analyzed. As previous chapter has discussed the
method of study, there were two sections in the questionnaire. First section asked respondents
demographic information and second section asked their perception regarding all five variables
of this study marked in the analytical framework. The researcher has used a 5 point Likert type
scale in the variable subscale designing the questionnaire to get the responses of the civil
servants.
5.2Section A: Demographic Analysis of respondents
5.2.1 Age Distribution of respondents (buyers) (n =45)
Age Distribution of respondents (buyers) by age (n =45)
Age group frequency # percentage
20-30 6 13%
31-40 9 20%
41-50 25 56%
51-60 5 11%

25
Figure.3
*Age group made in 10 years scale
Age distribution of sample is given in Figure: 3. we find that most of the respondents 25 (56%) fall in
the age group of 41 to 50 years. this is followed by 9 (20%) that belongs to age group 31 to 40. The age
category 20-30 constitutes 13% (n=6) of the sample which is pretty younger age group. Finally the
minority of the respondents (n=5, 11%) fall in age category of 51 to 60. From the above ensuing result it
can be concluded that the lion share of the buyers pool participating in the study is fairly old enough
to be mature and rational ranging between 41 to 50 (n=25, 56%). They are supposed to be the guardian
of respective families.
13%
20%
56%
11%
Age group
20-30
31-40
41-50
51-60

26
5.2.2 Gender Distribution of respondents (buyers) (n =45)
Figure.4 is all about gender distribution of the sample.
Figure.4
The sample was representative of larger number of male respondents to that of female members. Males
constitute 77.7% (n=35) compared to 22.3% (n=10) female respondents. This is a picture of work
sharing between male and female in urban area. The above data shows that outdoor responsibility (e.g.
going kitchen market) still goes to male counterpart in families in Dhaka city.
78%
22%
Sex of the respondents
Male
Female

27
5.2.3 Profession of respondents (buyers) (n =45)
Figure. 5
Figure.5 illustrates & explains the frequency distribution & percentage of the underlying profession of
buyers taken as sample of this research. Teachers are the dominant number of respondents (28.86%, 13,
n-45). They are followed by house keeper (19.98%, 9, n-45), students (15.54%, 7, n-45) businessmen
(8.88%, 4, n-45). The minority number of respondents is doctor (4.44%, 2, n-45). Both the laborer
group &Gov. Officials have same number of representation in this sampling having 11.1% of
representation.
5.3 Section b- Analysis so per as explanatory variables
5.3.1 Public awareness
Consumers‟ awareness about DSCC market regulatory system is a basic indicator for having a market
monitoring system on move. As a working market monitoring system reinforce consumers to know
about existing law, rules, and agencies to complain at. That is why public awareness has been added as
explanatory variables in this research. Beside this ARB model of market monitoring suggests
consumers for complaining to concerned market authority (see ARB model in theoretical framework).
So this model emphasizes on public awareness & expects consumers will turn into critical mass while
noticing any violation of law.
Some related questions have been asked to the respondents in terms of knowing their awareness level.
The findings are bellow.
0
5
10
15
20
25
30
Frequency
Percentage

28
#Customers’ awareness about DSCC bazaar monitoring system
The findings from the above subscale can be mentioned as below
Figure: 6 knowing about the existence of DSCC monitoring system (n=45)
A total of 71 %( n-32) of the respondents agreed that they know about the Bazaar monitoring
system of DSCC (Dhaka South City Corporation).
On the other hand rest of the respondents 29 %( n-13) have no idea whether there is a market
monitoring system under DSCC.
71%
29%
knowing DSCC monitoring system
Yes
No

29
#watching price chart at DSCC market (n-45)
Figure 7
Price chart is a must for a Bazaar monitoring system. On the basis of which buyers can bargain with
sellers and complain too concerned authority. If price chart are not there buyers cannot predict price.
This is also another indicator of awareness. If consumers are aware enough they must find out the price
chart. That is why the respondents were asked whether they saw price chart in front of market/shops
while they going kitchen market under DSCC. The findings are as bellow
51 %( n-23) of the respondents gave positive reply about noticing city corporation price chart in market.
The other 49% replied negative in the question of seeing DSCC price chart ever. So the way
DSCC operates its bazaar monitoring system was asked mainly to the latter.
51%49%
watching price chart
Yes
No

30
Table: Noticing price chart
Frequency Percentage
Yes 23 51.06%
No 22 48.84%
Total 45 100%
# Seeing expire date of commodities
Figure: See expire date of commodities?
*Percentage may not aggregated 100% as some didn‟t respond
Seeing expire date of commodities is most illustrating point to judge customer's awareness level. BSTI
affirms an excitable date of commodities while TCB also monitors whether expired products are sold or
not. The key responsibility of DSCC market regulatory authority is to take necessary step against any
sort of complaints from consumers (under a jurisdiction) regarding selling or keeping expired product.
This is possible only when consumers or buyers will be aware enough to see expire date of product
while buying something from kitchen market. That is why this issue was included under public
awareness (explanatory variables). The result is as follow
0
10
20
30
40
50
60
70
male female
49%
70%
15.54%
30% yes
no

31
22 males from 35 male respondents replied that they see expire date of products while buy something. It
constitutes 62.85% of male university in this research & around 45% of cumulative male & female
respondents.
7 of the male respondents said they don't see expire date while buy something. It constitutes
15.5% of the research respondents.
6 male respondents did not answer to this question.
On the other hand,
7 female respondents out of 10 gave positive reply in the question of seeing expire date. This
constitutes 70% of female respondents. So apparently females are comparative more aware about
seeing expire date as compared with their male counterpart. (63% against 70%)
3 female respondents out of 10 said they don't see expire date.
# Receiving voucher against purchased commodities
Figure: receive voucher against purchased commodities?
*Percentage may not aggregated 100% as some didn‟t respond
0
5
10
15
20
25
30
35
40
45
male female
20
4443
19
11.5
37
yes
no
sometimes

32
Receiving voucher from seller is another important indicator to measure consumer's awareness. If there
is a sound bazaar monitoring system it must encourage both consumers and sellers to keep and give
voucher against sold commodities. On the basis of which DSCC can affirm whether its price chart are
followed or ignored. So result of this question is as follow
7 male respondents out of 35 agreed that they receive voucher from sellers. Tough
interestingly this is not intended to show DSCC officials rather most of them said this is because of their
wife‟s pressure to collect voucher.
15 male respondents said they don't receive voucher which constitutes 33.3% of total
respondents.
4 male said sometimes they took voucher, sometimes don't.
On the other hand,
3 female respondents said yes & 3 other said no in terms of receiving voucher from the sellers.
Only single female respondent said that sometimes she took voucher.
Beside this 9 respondents (6 male & 3 females) didn't reply to this question.

33
# Bargain with sellers to follow price chart?
Figure: bargain with sellers to follow chart price?
The information, citizen charter, price chart are important tools that leave citizens more competition
power. That is why bargaining with sellers to follow price chart was included as measuring tool for
public awareness. This was asked only 23 respondent who confirmed noticing price chart in market.
Asking remaining 22 respondents about price bargaining would be invalid. The result is as follow.
30.43 %( 7, n-23) gave positive feedback in the question of bargaining to conform to price chart.
34.6% gave negative feedback in reply.
Remaining 8 respondents had no comment on it.
So, above data showed that most of the respondents are not prone to force sellers to follow price chart.
30%
35%
35%
Bargain with sellers
yes
no
no comment

34
5.3.2 Frequency of monitoring
# DSCC campaign against malpractice in market: Customers‟ perception
Figure: ever exposed with DSCC campaign against malpractice in market?
The frequency of monitoring is another illustrating aspect to explain DSCC market monitoring. Under
this explanatory variable we asked respondents two related measuring items. One is whether they saw
market campaign from DSCC or not. If yes then mostly when. Whether price chart is updated on regular
basis was the question.
The result of this question is
37.74% (17, n-45) gave positive feedback saying that they saw such campaign though not
sure whether that was from DSCC or TCB or even district magistrate in the form of mobile court.
Alarmingly 55.22 %( 25) said that they didn't ever seen such campaign from any authority. It
indicates that most of the campaigns are conveyed just for show up on media; not run on the regular
basis. Otherwise people's eye couldn't ignore that.
The remaining 6.6 %( 3) didn't have any comment on it.
As a complement of this question positive respondents were further asked to what extent they had been
exposed to such campaign. So In complement question the respondents were 17 in number.
37%
55%
7%
Exposed with DSCC campaign
yes
no
no comment

35
Their responses are as bellow.
Only a single respondent agreed that he saw this campaign on monthly basis
4 of the respondents said that experienced it seasonally.
E.g. During fruit season as expected earlier on 12 respondents are in favor of observing it during
Ramadan. It indicates authority gets alerted when camera is lurking or media is pursuing over market
matters.
When Frequency Percentage
Ramadan 12 70.58%
Seasonal 4 23.52
Monthly 1 5.88
Total 17 100%
# Price chart updated on regular basis
Figure: price chart updated on regular basis
18%
82%
Price chart updated
yes
no

36
The findings of this question are as follow
17.34% think it is not updated on regular basis. Even one seller says not maintained fair rate. It
cannot predict all quality & quality less product's price. Even it is not compatible with market
equilibrium.
82.66% disagreed with the issue of price chart updating. It indicates that consumers don't give
serious attention to DSCC price chart.
5.3.3 Regulatory and punishment aspect
What kind of punishment was executed?
The respondents mentioned some major punishments. Three types of punishment were executed the
respondents acclaimed. Some shop owners said they were fined 5,000-20,000 TK for not following
the rules and hiding price-chart. Some buyers replied they saw damaging product, crocking
commodities while observing market campaign.

37
5.3.4 Complain about Bazaar manipulation
#Complain to DSCC market monitoring standing committee difficult
Figure: complain to DSCC market monitoring standing committee difficult
a) Strongly agree b) moderate d) disagree e) strongly disagree
It is obvious from the above data that a lion share
53% of the respondents think it is too hard to complain to DSCC authority. „We don‟t know
where about DSCC & where to fill complain‟ they added.
24% replied a moderate view in this term
Interestingly only 4.44% have shown disfavor to this viewpoint.
Another question was whether respondents have ever demonstrated, participated in human-chain
against market irregularities?
Only 1 person out of 45 respondents attended program such demonstrated, participated in human-chain
against market irregularities? Causes they showed for not attending this type of lack time no link with
unconscious not works no interest
53%
24%
2.20%
4.44%
Complaining is difficult
s agree
moderate
disagree
s disagree

38
5.3.5 Holistic picture of DSCC monitoring: consumer’s perception
A) Strongly agree b) partially agree c) neutral d) disagree e) strongly disagree
#Descriptive tatistics of variables
Subscales N Minimum Maximum Mean Standard
Deviation
Following
Price chart
45 1 5 3.76 1.05
Punishment
45 1 5 2.94 1.122
Monitoring
45 1 5 2.53 1.31
Valid (N) 45
The respondents‟ responses have been measured in the scale of as per bellow.
1= strongly disagree, 2= partially disagree, 3= neutral, 4= partially agree, 5= strongly agree
# Observation on 9 shops & interview with the sellers.
9 sellers o s market have been interviewed with. So their opinions are worth to mention.
It is observed that exposure of Price chart is as follow.
title Frequency # Percentage %
Price chart exist 06 67%
Price chart exist 03 33%
Total 09 100%

39
Sellers’ awareness about DSCC bazaar monitoring system
# Know about DSCC bazaar monitoring system?
Most of them don‟t who campaign whether it is TCB with district magistrate or DSCC committee for
monitoring
Why expose price chart (who show price chart). The sellers showed some reasons to do this. Those are
as follow, to show update, inform buyers, avoiding hassle from mobile court officials and above all to
get rid of any type of punishment imposed by magistrate.
# Frequency of monitoring: sellers’ perspective
Everyone agreed to the point that they receive back expired commodities sold to customers.
# Who responsible for market manipulation seller’s perception
The sellers thought following are mainly responsible for market irregularities, price manipulating and
food adultering. These are importer, exporter, whole seller, market, ministry, producer, politician, mill
factories, international market, broker, and ministry.

40
Chapter 06
Findings of the Study
6.1 Overall Consumers’ perception: DSCC kitchen market monitoring
The findings suggest that the majority of the consumers at DSCC market are either somewhat unaware
about market monitoring or apathetic to complain too concerned authority. Most of the respondents
thought price chart is not updated in regular basis. Even something demonstration, protest against
syndicate doesn‟t work. So they avoid these type of activities. Monitoring price & controlling price hike
mainly get focused during Ramadan. People think this seasonal camping is eye-wash in front of camera
and not continued throughout the year.
6.2 Effectiveness of DSCC Market monitoring & demographic variables
There has been found no significant relationship between age group and effectiveness of DSCC bazaar
monitoring. On the other hand to some extent professional background of the respondents has been able
to translate the effectiveness. There has been found good reasons for reversing perception of male
against female respondents. Their background and role in family matters contributed to respond
differently.
6.3 Market monitoring of DSCC & independent variables
Now following discussion has made an attempt to make connection of respondents‟ feedback with
explanatory variables as have been given in analytical framework (see analytical framework). What are
the findings of this research in the scale of independent variables has been discussed bellow
6.4 Public awareness: Females are more aware than their counterpart
ARB model of market monitoring suggest for extensive public awareness that is supposed to lead to
complain to market authority. It is found that most of the consumers know that there is system of
monitoring by DSCC. Another side of findings is only a least portion saw price chart in DSCC kitchen
market. So it suggests that the law remains just black and white. It can rarely see the light of
implementation at consumer‟s level. As a result people normally don‟t get authority at market for
complain to (CAB,2007).
The result of seeing expire date of commodities was fantastic. It is hoping side that majority of the
respondents watch expire date of product while buying something from DSCC market. This issue

41
reveals another gender issue that female are more aware at seeing expire date than their male
counterpart. Even some male are motivated by their housewives to see expire date. So this illustrates a
very core value of urban women that they are pretty aware in market related issues.
Male are comparatively less aware about seeking voucher from sellers as compared to seeing expire
date. Even female are completely adverse to male‟s condition. 44% of female at least seek voucher
while male are only 20 in percentage. So that makes the difference between them. So this reveals that
female is more conscious about expenditure, transparency even this may be for future reference to seller
if commodities are found faulty.
It was asked that if sellers don‟t follow price chart or claim over price whether you bargain with.
Findings suggest that most of them don‟t bargain. They showed some reasons for this. They said this is
because market price is stable now with the incensement in purchasing power.
6.5 Frequency of monitoring: got serious attention during Ramadan
As report says Ministry of commerce initiated for forming 14 cumulative monitoring teams to monitor
Dhaka city market. Each team will be headed by an officer whose status is equivalent to a deputy
secretary. There will be a magistrate, police force, representatives from ministry of food, agriculture &
home affairs. Even representative from DSCC will be there. (Bangladesh Protidin, 14 June, 2013). The
above report illustrates that market monitoring activities are still dominated and conveyed by the
ministry of commerce and TCB. The local government body DSCC invests little attention to it or
participated as token representative. So hoping positive feedback from customers about its monitoring
performance is far cry. What respondents exclaimed & expressed regarding this issue is more alarming.
55% gave negative feedback in reply of question of seeing DSCC market monitoring campaign ever
while a very least percentage agreed on this point. Who gave positive feedback they are not gave it
unanimously to favor DSCC. They were confused whether that campaign was conveyed by DSCC or
TCB or led by ministry of commerce. So drawing conclusion from their opinion is not so easy.
Another important aspect was how many times they saw such campaign or in other word when this got
intensified. Most of the respondents said this campaign got focused mainly in Ramadan when very few
of them mentioned that they exposed with it seasonally. A little number expressed that it is conveyed in
every month. Even some report says that government initiates such campaign before election time
Another fact is that though price chart is normally updated by DSCC official as known from a seller
who is close to market chart- stand and observed this on regular basis people‟s perception is quite
adverse to it. About 82% thought this price is not updated on regular basis.

42
6.6 Following price chart ignored in most of the cases
A customer said the price chart set by DSCC was not followed throughout Ramadan. (Nayadiganta, 1
august, 2014). Some says DSCC price chart is just kept black and white not executed. Customers agreed
moderately in the question of whether price is followed or not.
6.7 Punishment are not conveyed following due process
Punishment range is 1000 to 50,000. Customers claimed that they saw to set fine up to 20,000. Even
this is not beyond criticism. Some seller said this is not done as prescribed in law, for example
Rahman khan, a seller of new market kitchen market, said that fine (20,000) was just not exposing
individual shop chart. He thought that was not done following due process.
To impose punishment authority should have adequate resource to identify expired and formalin
mixed commodities. Currently DSCC markets‟ formalin test is done by fish department, consumers‟
right protection department, BCSIR, BSTI, public health nutrition institute. On the other hand DSCC
has no formalin test machine to identify formalin in commodities. (POBA, 2013)
The standard of food set by BSTI is also not beyond question. In an interview with an official of
food-court (country‟s only food court situatedat DSCC)said the standard ofwater purification (bottle
pack) set by BSTI helps some low quality companies to survive in market.( 12 february,2014,
jugantor)
6.8 Consumers are not so critical mass
Complaining to DSCC standing committee is a process by which market transference can be ensured
beside this the officer of Social Service assigned to DSCC is another agent to complain to. This
complaining mechanism is also suggested by ARB system of market monitoring. But response from
respondents gave another message. Most of the respondents thought complaining to DSCC authority
is absolutely difficult.
Even people seem not organized as same as much previous study showed that consumers throughout the
world are generally less organized than other professional organization. As consumers are from
different walks of society so coherent among them is less visible. Our research translated the same thing
in this issue. Only single person attended demonstration, human chain seeking consumers‟ right or
protesting market irregularities. The respondents who didn‟t participate such kind of awareness type of
programs showed some good reasons not to be there. No link with consumer right related organization,
thing it doesn‟t work, no need for that, no free time all these were prime reasons not to attend consumers‟

43
right related program. So it gave clear message that consumers are not so critical mass and unorganized
consumers may be the underlying reason.
Another report says though consumers‟ right protection act was enacted since 2010 but only 109
complains were filled till November 2014. (Jugantor, 12 November, 2014)
6.9 Sellers fear of this punishment more than buyers
As for fear of fine, crocking commodities, damaging goods which means huge loss to capital sellers are
comparatively more aware than buyers. We observed 9 sellers in three markets. Interestingly 6 shops
were demonstrating their price chart in front of their shop (individual price chart also hanged beside
main chart stand).The reasons they showed were to show update, inform buyers, avoid hassle, avoid
punish. The latter two translate sellers‟ fear about uncertainty.
6.10 Sellers know the system but not know who convey the operation
Though most of the sellers are well aware of that there is a system of market monitoring by DSCC
authority they don‟t know who actually convey that operation. Was that by district magistrate, TCB,
officials from ministry of commerce in the form of mobile court or DSCC itself? So it significantly
means that there is a communication gap between stakeholders and authorities. Both consumers and
sellers are ignored in terms of informing the agents of operation or extent of punishment. So, this is kind
of one way communication.
6.11 Price- chart itself is not fair: can’t predict price of all category-goods
While interviewing with a seller about the fairness of setting market price by DSCC a seller said it is not
fair. Because this price is normally set at mid-day while whole day is still left. At the end of the day
market price may fall as equilibrium. Even quality goods may have more value for money. So, in this
sense it can be concluded here that DSCC price chart can‟t go beyond limitation. It gives an average
price just like a shirt forced to fit all.
6.12 Syndicate is responsible for price/market manipulation?
Report says mainly syndicate works behind the camera. (Dainik Ajkaler Khobor, 29 June, 2014). In
most of the cases syndicate established out of intention for making huge profit and black market.
6.13 Implication for Policy/future study
The research found interesting results regarding the relationship between the extent of public
awarness, punishment, monitoring,exposure of price chart and effectiveness of DSCC market

44
monitoring. Nevertheless, this research has some inadequacy which should be
taken cognizance. The results of this study should be interpreted with caution due to those weak
points. Firstly, only three market under DSCC jurisdiction when other 75 markets are also under it.
.The selected three sample markets are situated in campus area where most of the consumers are well
educated and aware of market matters. Therefore, the results of the study cannot be generalized .
Secondly, this study is completely based on the present position and situation of the respondents
regarding some limited distinct factors. It did not consider the past position and situation of the
respondent and their future expectations about this experience.
Thirdly, the sample size is too small to draw any kind of overall generalization. Although, the
data was based on 45+9 respondents from 3 markets. A small sample size could affect the
statistical power and precision of the model‟s parameter estimates as well as the indices of the
overall model fit (Vermeeren et al 2011). In spite of this, this study appears to have significant
explanatory potential, and the relationships with the framework correspond with rational theories
and literature explanations. Therefore, this problem does not appear to be serious.
In spite of the aforementioned gaps, the research extends current knowledge in at various ways,
and does provide a snapshot picture of awarness level of consumers going to the
DSCC kitchen . This study is an addition to earlier researchers‟ efforts in
understanding the relationship of public awarness, punishment, monitoring frequency, displaying price
chart with the effectiveness of DSCC kitchen market monitoring.
Statistically significant correlation results are indicatives of the impact of
all six variables' contribution towards effectiveness & influence of DSCC bazaar monitoring.
Since no data exists on effectiveness & influence of DSCC bazaar monitoring in other research,
future in-depth research of this may assist policy formulation and implementation on all levels to
be aware of the status of effectiveness and allow them to pro-actively put mechanisms in place
to enhance the effectiveness and ultimatelyimprove service delivery.
This research examined the present level bazaar monitoring of DSCC three markets.
Empirical findings of this study suggest that there are inverse relationships prevail between
education and Overall perception regarding monitoring activities by
DSCC. It is recommended that future researcher can concentrate tofind out the cause behind this. Furt
her analysis may reveal the reasons for this finding, and the
future research possibilities are immense.

45
Specially, they can portray a comparative analysis between campus and industrial area markets.
Additional research is thus needed to further investigate the potential relationships and effect of
those variables and other extraneous variables.

46
Chapter 07
Recommendation & Conclusion
Hereby it can be concluded here that the findings of this research are helping agent to translate
the effectiveness of DSCC bazaar monitoring. Now here is some recommendation out of the
findings. Firstly DSCC is lacking from its logistic and other equipment scarcity. For example
currently formalin testing machine is missing in DSCC. FBCCI, Department of national
consumer‟s right protection are now conveying this service in market. So this local government
body should be equipped with all sophisticated equipment‟s. The officers and employees should
be well trained to monitor market and test food adultering, mix of formalin in food. To steer
monitoring activities there is urgency for coordination between law enforcing agency & DSCC.
Such a way monitoring activities can be intensified. DSCC should not fix a price fit for all
commodities rather it should provide a price range which cover foods and goods from lowest to
highest quality. Monitoring work should be operated at least per week. Otherwise black market
and syndicate may get room to take breath. Punishment should be executed in public such a way
all stakeholders can be aware in future. The punished shop owner should be informed the law
and reason of his punishment. There is an urgency of permanent bazaar committee in each
market wherein consumers can fill complain immediately. Such a way transparency can be
ensured.

47
Reference/Bibliography
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Dncrp.gov.bd,. '.জাতীয় ভ াক্তা অধিকার সংরক্ষণ অধিদপ্তর :.'. N.p., 2015. Web. 31 Jan. 2015.
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National food policy capacity strengthening program
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‘বযবসায়ীরা ভবপনরায়া, Nayadiganta, 1 august, 2014
‘ধবষমুক্ত খাদয ধেধিতকরণ:গৃহীত বযবস্থা ও করণীয়, প্রনকৌশলী ভমাোঃ আবদুস ভসাবহাে
ধেবডাহী সািারণ সম্পাদক, পবা, 2013
‘ভ াক্তা অধিকার লংঘনে চার বেনর অধ ন াগ ১০৯টি! Jugantor, 12 November, 2014)
‘জীবাণুনত শধক্তশালী বাজানরর ভবাতলজাত তরকম পাধে, Jugantor12 february,2014,
>>Wikipedia,. 'Dhaka South City Corporation'. Last accessed on.2015. Web. 31 Jan. 2015.
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http://www.mincom.gov.bd/

49
Appendix A: Questionnaire
Bazaar Monitoring: A study over kitchen markets of DSCC
The purpose of the research is to assess the extent and of Bazaar monitoring of Dhaka
South City Corporation with a view to understand consumers‟ and sellers‟ perception and
experience. The study is being undertaken for partial fulfillment of the requirement of
Applied Research of public administration, University of Dhaka. Data collected through
this questionnaire will be used for research purpose only.
Group „10‟; 8th semester, Dept of Public Administration,
University of Dhaka
Put „Tick‟ (✓) mark or describe where necessary.
Name: ___________________ Age: ______ Gender: ☐ Male ☐ Female
Professional:_______________
1. Do you know about the Bazaar monitoring system of DSCC? ☐ Yes ☐No
2. Have you ever seen price chart in market? ☐ Yes ☐ No
3. Is price chart updated on regular basis?
4. Do you watch expire date of commodities? ☐Yes ☐ No
If expired product found what is your step?
_________________________________________
5. Do you receive voucher against purchased commodities? Why you take
voucher?________________________________________________________________
6. Do you bargain with sellers to follow chart price? ☐ Yes ☐ No
7. What is you step if sellers claim overprice?

50
____________________________________________________________________
8. Have you ever exposed with DSCC campaign against malpractice in market?
☐ Yes ☐ No
If yes, when do you see it?
(a) Daily (b) weekly (c) monthly (d) during Ramadan (e) seasonally______________________
______________________________________________
What kind of punishment was executed?
_____________________________________________________________________
9. „It is too hard to complain to DSCC market monitoring standing committee‟ do you
agree with the statement?
a) strongly agree b) moderate c) disagree d) strongly disagree
10. Have you ever demonstrated, participated in human-chain against market
irregularities?
☐ Yes ☐ No. If not why? ________________________________
11. Please indicate the extent to which you agree with the following statements by
marking with a tick on the appropriate box.
Statement completely
disagree
partially
disagree
Neutral partially
agree
completely
agree
Price Chart
is followed
Monitoring
Regularly
Punishment is
enough
1= strongly disagree, 2= partially disagree, 3= neutral, 4= partially agree, 5= strongly agree
THANK YOU FOR YOU KIND COOPERATION

51
Appendix B
JDI subscale*
Subscales strongly
disagree
partially
agree
neutral partially
agree
strongly
agree
follow price chart 21.3% 30.1% 18% 17.34% 13%
punishment is
adequate
30.38% 30.38% 21.7% 8.68% 8.68%
Monitoring regularly 30.38% 17.34% 13% 26% 0%
*Percentage may not be aggregated to 100 as all 23 respondents didn‟t answer some questions.
Appendix C
Data of questionnaire
Q.N. question Yes
(#)
Yes
(%)
No
(#)
No
(%)
1 Do you know about the Bazaar monitoring system of DSCC? 32 71% 13 29%
2 Have you ever seen price chart in market? 23 51% 22 49%
3 Is price chart updated on regular basis? 4 17% 23 83%
4* Do you watch expire date of commodities? 29 60% 10 22%
5* Do you receive voucher against purchased commodities? 16 35% 18 39%
6 Do you bargain with sellers to follow chart price? 7 30% 8 34%
8** Have you ever exposed with DSCC campaign against malpractice in market? 17 37% 25 55%
* In data analysis Male female variation shown
* *Question seven is open ended question

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