Bus 310 presentation june2014
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  • 1. What Does the Library Have? Information you can’t find anywhere else.
  • 2. Books • BOOKS: Breadth and depth of coverage. Locate books in CATALOG. – Good for information on an entire industry or movement, such as leaving a job to start your own business. – Provides background and comprehensive picture of whole issue.
  • 3. Articles • ARTICLES – Shorter and Narrower in Focus. Locate articles in RESEARCH DATABASES. – Research Articles • Written by the researchers themselves. • Written for a professional audience. • Published in Professional Journals • Some are Peer-Reviewed. – Recommended Databases: • Business Source Complete for business info. • Academic Search Complete for more general information and news related to your topic.
  • 4. Articles – Articles on Business Trends and News – Published in: • Trade Journals (journalists and industry professionals) • Newspapers (written by journalists, not researchers) • Magazines (written by journalists, not researchers) – Recommended Databases: • Business Source Complete • Academic Search Complete • LexisNexis
  • 5. Reports and Industry Info • LexisNexis contains – Company Profiles and Comparisons – Industry Profiles – Legal Issues/cases involving companies – News Articles, including International • Business Source Complete contains – Company and Industry Profiles – News and Research Articles – SWOT Analyses and Marketing Reports
  • 6. What Does the Web Have? • Government Web sites (SEC, Occupational Outlook Handbook) • Company Web sites (some don’t publish much on the Web) • Ticker Symbol Look-up • Stock Prices • Social Media (surveys) • Franchise and Products Information