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Rehab workshop presentation final

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  • This is for organizations not about individual useLay a context for the evolution of the web
  • Site owner to visitor or vice versa- generally via form– one way communicationIf on current websit you have polls, blogs, or something that allow interactionsStatic website, email newsletter, donate now---make sure to have these things in place before branching out to web 2.0Social Media and 2.0 the sameStarted with launch of blogging in 2004. You don’t have complete control. This era changed everything. You tube in 1995, Facebook, LinkeinIts about you and how you use these connections which will determine how traffic is driven to your website, FB etc.. We will talk about all of these laterNot meant to replace web 1.0 Will not replace your website- purpose is to drive people to your organizational website
  • Site owner to visitor or vice versa- generally via form– one way communicationIf on current websit you have polls, blogs, or something that allow interactionsStatic website, email newsletter, donate now---make sure to have these things in place before branching out to web 2.0
  • Social Media and 2.0 the sameStarted with launch of blogging in 2004. You don’t have complete control. This era changed everything. You tube in 1995, Facebook, LinkeinIts about you and how you use these connections which will determine how traffic is driven to your website, FB etc.. We will talk about all of these laterNot meant to replace web 1.0 Will not replace your website- purpose is to drive people to your organizational website
  • How can you use Facebook:Create an organization pagePost news, videos, events, and storiesStart discussions for membersProvide updates and get feedback from individuals on your “Wall”
  • Twitter ended 2009 with just over 75 million user accounts.60% of Twitter users abandon their accounts within their first month of use.Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.
  • Include organization, have to list on prior With more than 67 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
  • Launch a blog. Blogging allows your organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles and feature how readers can sign up for your organization’s e-Newsletter and text message campaignsA Blog Gives You Control. Relying too heavily on technologies that are owned and controlled by third parties to market your business is risky. If FaceBook disappears, is purchased by a company that changes it in ways people don’t like (which FaceBook does frequently already), or stops working (as it has done previously), and you have no way to quickly connect with people, you will be invisible.A Blog Strengthens Your Personal BrandBlog Posts Are More Easily Shared Than FaceBook UpdatesFaceBook status updates originate with you and pretty much stay at your FaceBook page. Blog Posts Have An Infinite Shelf Life. Because of the way FaceBook Pages work, new information is quickly replaced by newer information. Once your status update is pushed down on your page, it’s gone and most people aren’t going to go searching for itThe blog is the things of my soul. Facebook is my way of connecting. Have fun!
  • Tech person calls it the symantic web – I For simplicity sake As you are building community understanding that you are laying foundation for sustainabilityIt captures 1. & 2 but accessed via mobile deviceWhat are you using it for; Raising awareness, improve service-listening to what people have to say and improving, 3. buidling relationships – recruit volunteersLet’s take a poll:
  • Wearemedia.org- take technology checklist to see if you have some of these things firstWhat do you
  • Just having an e-mail newsletter and mobile list sign up box on your Facebook Page or MySpace does not work. You have to ask people to subscribe. Post a Tweet or a Status Update:Text NONPROFITORGS to 41411 to receive text alerts (2-3 monthly) from Nonprofit Tech 2.0!Sending out my Web 2.0 Best Practices e-Newsletter on Wednesday. To receive a copy, please subscribe:  http://bit.ly/2VeW7Aan Excel spreadsheet will at least give you a sense of how quickly or slowly your social media communities are growing.Create a spreadsheet. On the far left column list the social media sites you are using, and then create 12 columns on the right… one for each month of the year. Then on the first day of every month post the number of current friends, followers, fans, and subscribers. Combine this with monitoring your website and e-mail/mobile sign up stats, how your online donors and volunteers found you, then you are well on your way to successfully measuring your social media ROI.
  • Divide into three categores: Listening, Learning and Aggregating

Rehab workshop presentation final Rehab workshop presentation final Presentation Transcript

  • What’s All The Fuss About
  • Main Topics
    How do you communicate via the internet?
    Some Tools
    Gather information from you
  • Why
    Raise Awareness
    Building Relationships
    Recruit Volunteers
    Increase traffic to website
    Raising Visibility
    Attract new demographics
    Improve Services
  • Web 2.0 :: The Dynamic Web
    “Using the internet to instantly collaborate, share information and have a conversation about ideas and causes that we care about.”
    -Beth Kanter
  • Where are the users?
  • Facebook
    One of the mot popular networking site
    Connect with an audience you might not otherwise reach
    Offers an off the shelf platform for sharing news, events, photos, videos, etc.
    Provides an open discussion space for feedback
    Greater visibility via trusted word of mouth
  • Facebook
    Over 500 million users
  • 75 million users
  • How can you use Twitter?
    Create an account and start “tweeting”
    -Items of interest
    -News/events
    -Links
    -Events
    -Volunteer opportunities
    Re-tweet” posts from peer organizations and agencies
  • 70 million users
  • How can you use LinkedIn?
    Have board members and volunteers include the organization on their LinkedIn profile.
    LinkedIn email signature
    Include organization in profile
    Find experts with talents, experience, and aligned interest
    Post questions on specific topic
    Start LinkedIn Group
  • Blogging/Wordpress
    Write about your organization’s activities as well as larger issues of concern
    Share news, events, videos, photos, etc.
    Engage current, new and former volunteers, board members, peers as guest writers and photographers
  • Photo and Video Sharing Websites
  • Web 3.0 : The Mobile Web
    Mobile Websites, Text Campaigns, Smartphone Apps
  • First Thing
    Have goals
    What do you want to achieve
    How does Social Media fit in with your communication strategy
    Who is your audience
    Who will be responsible?
    Is there a need for organizational policies
    What metrics do we need to collect
  • Return On Investment
    Monitor your website traffic
    Ask people to subscribe to your email newsletter and mobile lists
    Ask people to become volunteers
    Page views
  • Listening
    Google Alert-www.google.alerts
    Free
    Set search criteria
    organization’s name
    projects
    campaigns
    Key word relevant to
  • Social Networking Not For You If…
    Organization still trying to get a handle on your basic software infrastructure
    Target audiences are not using the tools
    You don’t have time to make it work
    You want clear editorial control over your brand and message
  • Start small and find what works for you
    Set priorities on tools
  • Resources