If you can't successfully package, position, and sell the product of "you" in an interview, why on Earth would a hiring manager believe you can do that for their product? The right Product Manager is a "critical hire" in every organization, and thus always subject to more scrutiny than the average hire. Despite this knowledge, streams of PM candidates still lose the job opportunity by not properly understanding the needs of their hiring manager prospect. This brisk-paced presentation and open discussion will cover seven interview do's and don'ts that will help you land the offer.

1. Why I didn’t Hire
You
7 things you could have
done to sway a hiring
manager.
Mike Ditson

5. Really?

7. 1. Use the Powell Doctrine

8. FRONT-LOAD the WORK!

10. CIA!!!! not NSA

11. 2. Map your Sales Cycle

12. 3. “Put down that Coffee”

13. WORSHIP the CLOCK!

14. “ME” Questions
• What’s the
culture like?
• What’s it like
to work here?
• How much • What’s your
are you policy on tele-
Paying? commuting?
• What are the • How much
benefits like? Travel is
there?
• What kind of
manager are
you?

15. 4. “Onion-ize” the Work

17. WARNING WILL ROBINSON!

18. 5. Infomercial YOURSELF

19. • Overt Benefit is what
you’re offering
• Real Reason to believe
is how you’re going to
make good on your
promise.
• Dramatic Difference is
why customers should
get excited.

20. Reasons to Believe

21. Why Are you Different?

22. 6. Take shots on Goal

23. “How was everything?”

25. 7. Follow up AGGRESIVELY

26. I’m Hiring

27. Thank You