Michael A. Disser5 Gregorie Neck Okatie, SC 29909Phone: (773) 597-5020 mdisser@mac.comResults-oriented leader with proven success in marketing renowned B2B and B2C service companies. Strategic thinker and adept relationship builder who expertly leverages sales, marketing, and technology to rapidly grow revenue and profits. Skilled in market research with additional expertise in:New Market & Business Development Integrated Marketing Expertise Recruitment, Sales Training & Team Leadership Technology Enabled Solutions (CRM)Key Account Development/Retention Strategic Planning and Implementation Exceptional Communication & Presentation Skills Contract and Pricing Negotiation EXPERIENCENES RENTALS HOLDINGS, INC. Chicago, IL 1999 – 2009A $425 million, 1,300-employee company specializing in renting aerial equipment to industrial and construction end-users with 81 locations in 30 states. Vice President, Marketing 2002 – 2009Director of Sales & Marketing 1999 – 2002Created a unified, consistent brand and effective go-to-market strategy for 42 newly acquired companies. Specific elements included brand development, marketing budget/forecasts, multi-media advertising campaigns, collateral development/management, PR, corporate web site, tradeshows, events, customer development, and lead generation programs. Managed $2.6 million annual budget and 3-direct reports.Launched company-branded Richard Petty Driving Experience for 600 high potential customers/prospects to enhance customer loyalty and generate new business. Achieved $2–3 million annual revenue lift post events with 25% ROI. Instrumental in saving $1.5 million at-risk account by creating/delivering sales presentation. Launched a new telemarketing lead generation program and generated 2,500 highly qualified leads, a 400% increase over existing lead programs. Each lead represented a company that rented equipment, was in purchasing mode, and ready to speak to a company representative.Implemented the Net Promoter Score (NPS) metric to benchmark NES customers’ brand loyalty. Administered post-transaction surveys to over 8,000 customers annually, achieving a score of 72% in 2008, on par with Apple (79%) and Google (74%).Built and launched the company’s first web site in 3 months through close collaboration with cross-functional team including key customers. Second generation website redesign doubled traffic and lead generation during the first year of its launch.Created Print-On-Demand capability for sales to customize, mass mail, remotely print and send company collateral to prospects and customers. Collateral templates ensured brand consistency. Negotiated over 200 National Account agreements and contracts with key customers. Personally managed the EMCOR and Comfort Systems agreement and generated $1.3 million in incremental revenues, or 100%, over a 6-year period.Directed sales team of 200 people including interviewing, hiring, training, coaching, performance evaluations and compensation development for approximately one year.Increased rental rates 25%+ by enhancing sales force’s pricing confidence with rate optimization tools and relevant geographic market research. Margins improved by 15.5%.Shifted the sales mix from 65/35 to 55/45, cyclical to non-cyclical customers, through database segmentation, analysis, and targeted sales and marketing efforts.

Michael A. Disser Page TwoDeveloped 5-Step Sales Process for inside sales organization which improved service scores 23% over pre-implementation period.Improved product margins 15% and sales productivity by implementing a new sales commission program that linked product pricing with territory revenue achievement.Provided turnkey support for 2 National Sales Meetings with 350 attendees, including site selection, messaging, product strategies, meeting agenda, and speaker contracting. Reduced Yellow Page advertising expense by standardizing processes and leveraging national program discounts. Used split run testing to identify and implement best advertising practice.Co-led the implementation of economic and forecasting reports that provided 9 – 12 month preview of economic demand for company products. Increased accuracy of forecasts and strategic planning.Enabled real-time customer quotes by launching an online lease application tool and calculator.Led successful integration of 80 field sales reps from multiple acquisitions resulting in stability and direction with consistent communication and the company’s first regional sales meeting.THE GRANDOE CORPORATION Gloversville, NY A $17.5 million, 1,200-employee company that designs and manufacturers dress, casual and sports gloves for men, women and children, from coated microfiber fabrics and genuine leathers.Vice President of Sales & Marketing 1998 – 1999Responsible for developing and executing end-to-end sales, marketing and merchandising plans to all business partner channels and specialty store businesses. Strategies included market research, product packaging, POP/retail displays, counter-seasonal business development, brand publicity, and pricing, margin and profitability management. Managed 10 sales and marketing direct reports and 20 independent reps. Delivered executive level presentations, and negotiated strategic and profitable national distribution purchases with Dillard’s, Marshall Field’s, Federated Department Stores and others.Launched ‘MATES®’, a one-size-fits-all high technology glove, and managed product design, packaging, POP displays, pricing, and advertising strategy. Launched ‘IceBreakers®’ gloves with synthetic down-replacement and a novel educational POP display. Personally pitched product on QVC, selling 3,000 pairs in less than an hour. ADDITIONAL EXPERIENCEEarlier positions include: Industrial Business Development Manager, ALBANY LADDER COMPANY (1996–1998); Dockers® Brand Marketing Manager, LEVI STRAUSS & CO. (1991–1996); and National Visual/Marketing Manager, SEARS ROEBUCK AND COMPANY (1976–1991).EDUCATION / TRAININGAttended North Central College Business Marketing and Management Naperville, IL Attended Empire State College Business Marketing and Management New Paltz, NY Learning International Professional Selling Skills Albany, NY 1996Executive Leadership Ethics and Diversity Santa Cruz, CA 1993Rogen International Presentation/Public Speaking San Francisco, CA 1992INDUSTRY EXPERTISEPaid consultant for Coleman Research Group – Executive Forum 2007 - CurrentPaid consultant for Gerson Lehman - ‘Scholar’ designation 2005 - Current