Anchor Text & variations
MD INFOMATICS
WWW.MDINFOMATICS.CO.IN
Contents
 Anchor text – Definition
 Anchor text optimization
 Anchor text variations
 Anchor text Best Practices
 Use...
Anchor text definition
 The text that appears highlighted in a hypertext link

and that can be clicked to open the target...
Hypertext
 Hypertext is text with hyperlinks.
 Hyperlink – A reference to data which a reader can

follow.

I love to bu...
Exact Anchor text
 When targeted keywords of a web page are same as

Anchor text it is known as Exact Anchor Text.

I hav...
Anchor text optimization 

Before

Repetitive use if Anchor text to create backlinks.
I have taken PPC
Training in
chandi...
Anchor text Over optimization -



NOW

Repetitive use if Anchor text to create backlinks.
I have taken PPC
Training in
c...
Exact Anchor text – Before and After ( Effects)
Before

Now

Anchor text is used to determine the
relevance of a link.

Fo...
Anchor Text – Best Practices
 Anchor text variations

Exact Match

Partial match
No match
Related Match
Branded match
Anchor Text – Best Practices
 Anchor text variations
 Exact match – Keywords = Anchor text
keyword

Anchor text

PPC TRA...
Anchor Text – Best Practices
 Anchor text variations
 Partial Match– Keywords = Anchor text ( with extra or less word/s)...
Anchor Text – Best Practices
 Anchor text variations
 Branded Match– Anchor text is using the website’s name or
brand na...
Anchor text – Bonus points
 Used Open URLS – visit www.mdinfomatics.co.in

without linking to the page. Google can read t...
Anchor text – user flow

a) User landed on site

Site content

b) User will click on anchor only if :1. Comment is relevan...
Anchor text – Search crawler

Crawlers on a
website

Crawler comes
across an
anchor text or
link

Crawlers land
on the pag...
 Thanks
 For More information
 Mail – info@mdinfomatics.co.in
 Skype - mdinfomatics
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Link building - Anchor text Best Practices

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This Presentation explains about the types of Anchor texts in detail and the best practices to use it for a great link building plan:-
This is for persons who :-
1. Are learning SEO
2. Running a SEO agency
3. Doing SEO for their business

Published in: Marketing, Technology, Design
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Link building - Anchor text Best Practices

  1. 1. Anchor Text & variations MD INFOMATICS WWW.MDINFOMATICS.CO.IN
  2. 2. Contents  Anchor text – Definition  Anchor text optimization  Anchor text variations  Anchor text Best Practices  User and Crawler Flow
  3. 3. Anchor text definition  The text that appears highlighted in a hypertext link and that can be clicked to open the target web page. Anchor text  Anchor text is characters and words that hyperlinks display when linking to other document or location on web.
  4. 4. Hypertext  Hypertext is text with hyperlinks.  Hyperlink – A reference to data which a reader can follow. I love to buy books online. Website
  5. 5. Exact Anchor text  When targeted keywords of a web page are same as Anchor text it is known as Exact Anchor Text. I have taken PPC Training in chandigarh.
  6. 6. Anchor text optimization  Before Repetitive use if Anchor text to create backlinks. I have taken PPC Training in chandigarh. Very nice information PPC Training in chandigarh. Number 1 on google Nice blog - PPC Nice blog - PPC Training in Training in chandigarh. chandigarh.PPC - PPC Nice blog - blog Nice Nice blog - PPC Nice blog - PPC TrainingTraining in in Training in Training in chandigarh. chandigarh. chandigarh. Nice blog - PPC chandigarh. Nice blog Training in PPC Training chandigarh.in chandigarh. Good workPPC Training in chandigarh.
  7. 7. Anchor text Over optimization -  NOW Repetitive use if Anchor text to create backlinks. I have taken PPC Training in chandigarh. Very nice information PPC Training in chandigarh. Blacklisted and Banned By google Nice blog - PPC Nice blog - PPC Training in Training in chandigarh. chandigarh.PPC - PPC Nice blog - blog Nice Nice blog - PPC Nice blog - PPC TrainingTraining in in Training in Training in chandigarh. chandigarh. chandigarh. Nice blog - PPC chandigarh. Nice blog Training in PPC Training chandigarh.in chandigarh. Good workPPC Training in chandigarh.
  8. 8. Exact Anchor text – Before and After ( Effects) Before Now Anchor text is used to determine the relevance of a link. Following are important :•Anchor text •Text surrounding it •Landing page relevance I have taken PPC Training in Chandigarh. The teachers were professional and classed were regular I have taken PPC Training in Chandigarh. The teachers were professional and classed were regular Page content, URL and relevancy.
  9. 9. Anchor Text – Best Practices  Anchor text variations Exact Match Partial match No match Related Match Branded match
  10. 10. Anchor Text – Best Practices  Anchor text variations  Exact match – Keywords = Anchor text keyword Anchor text PPC TRAINING PPC TRAINING •This leads to over optimization of website. •Google is penalizing these website as this is not natural to build so many links same keywords. Keep the usage to a minimum
  11. 11. Anchor Text – Best Practices  Anchor text variations  Partial Match– Keywords = Anchor text ( with extra or less word/s) keyword PPC TRAINING  Anchor text PPC TRAINING in chandigarh No match – Keywords Not equal to Anchor text keyword Anchor text PPC TRAINING Visit my/this site More examples – click here, my website, link – to make profile more natural.
  12. 12. Anchor Text – Best Practices  Anchor text variations  Branded Match– Anchor text is using the website’s name or brand name. keyword PPC TRAINING  Anchor text Mdinfomatics, mdinfomatics.co.in Related match– Anchor text not directly related to the keywords. keyword Anchor text PPC TRAINING Adwords course
  13. 13. Anchor text – Bonus points  Used Open URLS – visit www.mdinfomatics.co.in without linking to the page. Google can read the URLs and link. For More details read more.  Use variations  Use synonyms  Use natural language – eg- we provide ppc training in chandigarh.
  14. 14. Anchor text – user flow a) User landed on site Site content b) User will click on anchor only if :1. Comment is relevant to the content 2. Comment looks natural c) User lands on target site. If the content is relevant, user stays els leave the site. To retain meaningful traffic :1. Comment/contribution has to be meaning ful 2. Anchor text should be natural 3. It should be in perfect sync with the landing page content
  15. 15. Anchor text – Search crawler Crawlers on a website Crawler comes across an anchor text or link Crawlers land on the page linked and notice their content Crawlers notice the content of page and give ranking/show website for similar queries Its not that simple Contribution has to be relevant No over optimized anchor text Landing page content has to be relevant with the content of website which is giving link.
  16. 16.  Thanks  For More information  Mail – info@mdinfomatics.co.in  Skype - mdinfomatics

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