HeS ALESSIO, 41 Years old.A freelance. this morning hes an appointmentfar from the office.... his mind is working fast remembering all important points of this meeting...
...but right now his car has decided to die... MA PORCA PUTT...!!!today was the lastopPortunity to this meeting,AND I HAVE NO MORE MY CAR.
DUMN..!!!! he doesnt know anything of mechanical stuffive some minutes toresolve thisproblem ... maybe only a super-hero could help me! this is the moment to call "my personal hero"
alfred is at the callcenter on the base of"my personal hero" hello! alfred speaking!!! how can i help you? this is alessio, a registered member. i need help! my car is ...hello enrico! are not working! you ready for engage? ok! i could arrive in 25 ill send you a minutes! text message to say you whos your personal hero today!
alessio feels better,the text message isarrived
my problem is the car...., you have im not able to....been very dony worry! quickly! relax! let me have a look here! nice to meet you! aha! here you are!
thanks thanks !!!! this is also very nice for me!!! WROOOMWROOOMMM!!! you are my hero! SLAMMMBB!!
thank you my hero!alessio can now go to hisappointment... hello! alfred speaking!!! how can i help you?
Who is a superhero?• Has a secret identity• Has a special gift• Is at the service of the communityMay I be superhero?You already are. YOU ARE A HOUSEWIFE BUT YOU ARE ALSO A SINGER• You are more than your day-to-day social proﬁle• You are really good at something people doesn’t know about• You are part of the world you live inWhen you meet someone, you need to have a super power. If you dont, youre just anotherhandshake. Dont say, "Hi, Im Don, Im from Cleveland." Instead, try, "Hi, Im Don, I tellstories that spread." Its not about touting yourself or coming on too strong. Its aboutmaking the introduction meaningful. If I dont know your superpower, then I dont knowhow you can help me (or I can help you). Seth Godin 3
Who is Alfred?• Alfred is our call center system, a modern and powerful neighbourhood superheroesdatabase• When you call Alfred our call center agents will search the database looking for the rightsuperhero able to solve your problem •Our agents are available 24/7 and they are the only professional ﬁgures payed by our sponsors 4
Gadgeteer The Gadget hero knows how to use really difﬁcult and rare devices or knows really well how to use tools and to create things by hand Nicola offers himself for:Identity in real life: • Small repairs • Teaching you how to use technological stuffNicola, 27, • Photographercar electrician Superpowers:! Achille’s heel:! • Technological skills • He doesn’t want to have to do with • “Do it yourself” knowledge electric stuff
Alessio Alessio is going to a business meeting but suddenly his car stops working Hes not really into cars and engines and hes not in hisAge: 41 own districtProfession:Freelance HE DOESNT KNOW WHAT TO DO A Gadgeteer can help him!
s Sponsors Civilians Alfred My personal hero FREE FREE NEEDS MONEY How can we do? For example: We need a company • with diffuse presence over the territory • globally spread & well known • interested in offering a socially positive image • owns a Non-proﬁt Organization 13
s Merchandising How else can we do? GADGET MY PERSONAL HERO MY PERSONAL M PERS Y HERO MY HER AL NO PERSONAL O HERO CAP CUP T-SHIRT SWEAT SHIRT MY MY PERSONAL PERSONAL HERO HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO MY PERSONAL HERO PANTIES UNDER PANS T-SHIRT SWEAT SHIRT 14
s Merchandising /2 Future scenaries: people love them! STIKERS APPLICATION MY PERSONAL HERO STIKERS A STIKERS B THE APPLICATION WINDOW STIKERS C 15