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An infographic that looks at (why) and how to value a Facebook fan. Not all brands need necessarily to create a Facebook page -- that depends on their objectives. The question is the Return on ...

An infographic that looks at (why) and how to value a Facebook fan. Not all brands need necessarily to create a Facebook page -- that depends on their objectives. The question is the Return on Investment. Generating engaged fans is the name of the game. In any event, ultimately, the value of your fanbase depends on how much you truly care about your customers.