An infographic on the topic of digital in retail, or digitail.
There are very few stores around the world that have properly embedded the digital — much less omnichannel — experience into the retail space. On the technology front, there have been some great innovations. Myriad applications, platforms and technologies have sprouted. Yet, according to an L2 study, only 6% of the 71 specialty retailers they surveyed in NYC and Chicago had even a baseline digital presence.