What if we all                             have to start                              Tweeting?                           ...
Twitter                                                                        for Executives                             ...
1/ Twitter by the numbers    1235-1245                            All rights reserved - The Myndset CompanyThursday, Novem...
active              > 100 MILLION                            +105% y/y         Total       300 million            All righ...
+450,000 / DAY                            All rights reserved - The Myndset CompanyThursday, November 17, 11
>⅓                                            BY MOBILE                            All rights reserved - The Myndset Compa...
3 million                   sites with the button                                All rights reserved - The Myndset Company...
> 200 million                            tweets per day                              All rights reserved - The Myndset Com...
Current record of tweets per         second?                            8,868                            2,135 TPS on aver...
Beyonce    MTV Video Music Awards    Aug. 28, 2011                             All rights reserved - The Myndset CompanyTh...
2011 FIFA Womens World Cup       Final between Japan and the       U.S.                                                   ...
59%                  of Twitter users are women       68% of women in US use social media to stay in touch                ...
All rights reserved - The Myndset CompanyThursday, November 17, 11
per Alexa.com                      As of 2 Oct 2011                                         All rights reserved - The Mynd...
What is it?                                All rights reserved - The Myndset CompanyThursday, November 17, 11
“SMS of the Internet”                                   All rights reserved - The Myndset CompanyThursday, November 17, 11
A free MICRO BLOGGING                             service in 140 characters                                  All rights re...
What is it?                      To communicate with and “follow” friends,                                colleagues, bran...
What’s it for                                                        Broadcast                            Two-way interact...
How does it work?NETWORK                             Following                                               &            ...
Following                             All rights reserved - The Myndset CompanyThursday, November 17, 11
Followers                             All rights reserved - The Myndset CompanyThursday, November 17, 11
Why?                    • News                    • Listen/Monitor your eReputation                    • Connect and build...
Search on Twitter                                                          Search engines now                             ...
2/ How to use Twitter                              www.twitter.com                            Twitter Basics    1245-1300 ...
How to sign up                  Username                     twitter.com is at the «crossroads» of Twitter usage,         ...
@mdial                             All rights reserved - The Myndset CompanyThursday, November 17, 11
Home Page: Profile                            All rights reserved - The Myndset CompanyThursday, November 17, 11
Get your Bio right in 180 characters                            All rights reserved - The Myndset CompanyThursday, Novembe...
Settings                             All rights reserved - The Myndset CompanyThursday, November 17, 11
Settings                                                                        Settings                            All ri...
find my email                                                                        geolocalization                       ...
COMMUNICATION                            the “tweet”                             All rights reserved - The Myndset Company...
1                  2           3                                         RT @mdial: BTW, please                           ...
Mini Lexicon                     D      Direct Message (DM)                    RT      ReTweet (“copy & paste”)           ...
Let’s tweet!                            remaining characters                               All rights reserved - The Mynds...
Find contacts                            Followers                                          Following                     ...
Find contacts                 Who to follow?                            All rights reserved - The Myndset CompanyThursday,...
The competition for the                                   most followers?     Quantity versus Quality?                    ...
All rights reserved - The Myndset CompanyThursday, November 17, 11
Your first tweet!             In two’s, write a tweet about this                     conference so far                     ...
3/ 5 minutes with a Geek                                                                             Journal de Quebec, 20...
Twitter “Clients”                   TweetDeck                                  HootSuite                                  ...
Create & Follow Lists                             All rights reserved - The Myndset CompanyThursday, November 17, 11
Managing Multiple                               Accounts                                 All rights reserved - The Myndset...
be social, RT, link, #                                   All rights reserved - The Myndset CompanyThursday, November 17, 11
4/ Business Cases   1305--1320                            All rights reserved - The Myndset CompanyThursday, November 17, 11
7 use(s) for Twitter                    (1) Enhance brand awareness / drive traffic                    (2) Protect reputati...
What if we all have to startTweeting?Orange Business CaseStéphanie Hospital / @stephiehospital                            ...
Twitter and Orange : a business relation                                      Twitter   as a business partner :          ...
Senior managers & communication teams are using it                wisely                                                  ...
And for all the employees, our Social Media Handbook      encourages the use of twitter with a clear perimeter            ...
Orange is the first Group to aggregate all its official and     employees Twitter accounts                                ...
@stephiehospitalThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
eStrategy                    • Reinvent core processes                    • Improve consumer purchase experience          ...
All rights reserved - The Myndset CompanyThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
Nearly $50B in sales                            3,000 locations globally                            170,000 staff         ...
All rights reserved - The Myndset CompanyThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
All rights reserved - The Myndset CompanyThursday, November 17, 11
5/                            Workshop      Why and how should      I or my company      start using Twitter?             ...
6/ Conclusion                            Tips, Tricks & Tools    1340-1345                                  All rights res...
URL Shortener            • URLs are often                   very long            • Use URL                   shortener    ...
➡ Program your tweets           ➡ Welcome Message(s)           ➡ Monitor (“keyword alert”)                            All ...
Tips & Tricks        • Reserve your [best]               name or“handle”        • 120 characters (to               allow f...
Tips & Tricks               • Separate languages               • Create lists               • ENJOY!                      ...
Twitter ROI            • A slow build            • Measurement            • Personal                             All right...
Resources                   If you want more resources, send a request to:                             minter@themyndset.c...
themyndset.com                                        minterdial.fr                            @mdial                     ...
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Twitter for Executives

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Presentation / workshop delivered at the Women's Forum 2011 (Deauville). In this workshop, we looked at what is Twitter, why Twitter is of particular interest and the basics of how to use Twitter as an Executive.

This workshop was sponsored by Orange.

Published in: Business, Technology
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Transcript of "Twitter for Executives"

  1. 1. What if we all have to start Tweeting? “Twitter for Executives” Minter DIAL All Rights Reserved - The Myndset CompanyThursday, November 17, 11
  2. 2. Twitter for Executives AGENDA 1. Twitter by the numbers (10 minutes) 2. Quick tour how to use Twitter (15 minutes) 3. The Twitter Geek (5 minutes) 4. Business Cases (15 minutes) 5. Table discussion (20 minutes) 6. Conclusion (5 minutes) All rights reserved - The Myndset CompanyThursday, November 17, 11
  3. 3. 1/ Twitter by the numbers 1235-1245 All rights reserved - The Myndset CompanyThursday, November 17, 11
  4. 4. active > 100 MILLION +105% y/y Total 300 million All rights reserved - The Myndset CompanyThursday, November 17, 11
  5. 5. +450,000 / DAY All rights reserved - The Myndset CompanyThursday, November 17, 11
  6. 6. >⅓ BY MOBILE All rights reserved - The Myndset CompanyThursday, November 17, 11
  7. 7. 3 million sites with the button All rights reserved - The Myndset CompanyThursday, November 17, 11
  8. 8. > 200 million tweets per day All rights reserved - The Myndset CompanyThursday, November 17, 11
  9. 9. Current record of tweets per second? 8,868 2,135 TPS on average All rights reserved - The Myndset CompanyThursday, November 17, 11
  10. 10. Beyonce MTV Video Music Awards Aug. 28, 2011 All rights reserved - The Myndset CompanyThursday, November 17, 11
  11. 11. 2011 FIFA Womens World Cup Final between Japan and the U.S. 17 July 2011 Paraguays penalty shootout win over Brazil in a Copa America quarterfinal later the same day came close to beating it with 7,166. All rights reserved - The Myndset CompanyThursday, November 17, 11
  12. 12. 59% of Twitter users are women 68% of women in US use social media to stay in touch (vs 54% of men)* *Harris Interactive Sep 2011 All rights reserved - The Myndset CompanyThursday, November 17, 11
  13. 13. All rights reserved - The Myndset CompanyThursday, November 17, 11
  14. 14. per Alexa.com As of 2 Oct 2011 All rights reserved - The Myndset CompanyThursday, November 17, 11
  15. 15. What is it? All rights reserved - The Myndset CompanyThursday, November 17, 11
  16. 16. “SMS of the Internet” All rights reserved - The Myndset CompanyThursday, November 17, 11
  17. 17. A free MICRO BLOGGING service in 140 characters All rights reserved - The Myndset CompanyThursday, November 17, 11
  18. 18. What is it? To communicate with and “follow” friends, colleagues, brands, & influential people around one pillar question: WHAT ARE DOING NOW ? All rights reserved - The Myndset CompanyThursday, November 17, 11
  19. 19. What’s it for Broadcast Two-way interaction Monitoring brand, competition, industry All rights reserved - The Myndset CompanyThursday, November 17, 11
  20. 20. How does it work?NETWORK Following & Followers All rights reserved - The Myndset CompanyThursday, November 17, 11
  21. 21. Following All rights reserved - The Myndset CompanyThursday, November 17, 11
  22. 22. Followers All rights reserved - The Myndset CompanyThursday, November 17, 11
  23. 23. Why? • News • Listen/Monitor your eReputation • Connect and build • Channel of communication • It’s in real time & it’s BIG... All rights reserved - The Myndset CompanyThursday, November 17, 11
  24. 24. Search on Twitter Search engines now monitor micro-blogging All rights reserved - The Myndset CompanyThursday, November 17, 11
  25. 25. 2/ How to use Twitter www.twitter.com Twitter Basics 1245-1300 All rights reserved - The Myndset CompanyThursday, November 17, 11
  26. 26. How to sign up Username twitter.com is at the «crossroads» of Twitter usage, but there are over 100,000 3rd party apps All rights reserved - The Myndset CompanyThursday, November 17, 11
  27. 27. @mdial All rights reserved - The Myndset CompanyThursday, November 17, 11
  28. 28. Home Page: Profile All rights reserved - The Myndset CompanyThursday, November 17, 11
  29. 29. Get your Bio right in 180 characters All rights reserved - The Myndset CompanyThursday, November 17, 11
  30. 30. Settings All rights reserved - The Myndset CompanyThursday, November 17, 11
  31. 31. Settings Settings All rights reserved - The Myndset CompanyThursday, November 17, 11
  32. 32. find my email geolocalization privacy All rights reserved - The Myndset CompanyThursday, November 17, 11
  33. 33. COMMUNICATION the “tweet” All rights reserved - The Myndset CompanyThursday, November 17, 11
  34. 34. 1 2 3 RT @mdial: BTW, please take a look at this page on 4 #Orange timeline 5 http://twurl.nl/efqdp1 Decoding a “tweet” All rights reserved - The Myndset CompanyThursday, November 17, 11
  35. 35. Mini Lexicon D Direct Message (DM) RT ReTweet (“copy & paste”) @ Mention # “Hashtag”: key word or subject #FF Follow Friday (@someone) handle user name (“@mdial”) listed lists (by interest) Tweeps Twitter followers All rights reserved - The Myndset CompanyThursday, November 17, 11
  36. 36. Let’s tweet! remaining characters All rights reserved - The Myndset CompanyThursday, November 17, 11
  37. 37. Find contacts Followers Following eco system All rights reserved - The Myndset CompanyThursday, November 17, 11
  38. 38. Find contacts Who to follow? All rights reserved - The Myndset CompanyThursday, November 17, 11
  39. 39. The competition for the most followers? Quantity versus Quality? All rights reserved - The Myndset CompanyThursday, November 17, 11
  40. 40. All rights reserved - The Myndset CompanyThursday, November 17, 11
  41. 41. Your first tweet! In two’s, write a tweet about this conference so far All rights reserved - The Myndset CompanyThursday, November 17, 11
  42. 42. 3/ 5 minutes with a Geek Journal de Quebec, 2008 The Twitter Geek 1300-1305 All rights reserved - The Myndset CompanyThursday, November 17, 11
  43. 43. Twitter “Clients” TweetDeck HootSuite Desktop & Mobile All rights reserved - The Myndset CompanyThursday, November 17, 11
  44. 44. Create & Follow Lists All rights reserved - The Myndset CompanyThursday, November 17, 11
  45. 45. Managing Multiple Accounts All rights reserved - The Myndset CompanyThursday, November 17, 11
  46. 46. be social, RT, link, # All rights reserved - The Myndset CompanyThursday, November 17, 11
  47. 47. 4/ Business Cases 1305--1320 All rights reserved - The Myndset CompanyThursday, November 17, 11
  48. 48. 7 use(s) for Twitter (1) Enhance brand awareness / drive traffic (2) Protect reputation (3) Build community (4) Extend PR (5) Extend Customer Service (6) Direct Sales (ROI) (7) R&D (ROI) All rights reserved - The Myndset CompanyThursday, November 17, 11
  49. 49. What if we all have to startTweeting?Orange Business CaseStéphanie Hospital / @stephiehospital All rights reserved - The Myndset CompanyThursday, November 17, 11
  50. 50. Twitter and Orange : a business relation   Twitter as a business partner :   ~240K users of SMS alerting at Orange UK   Status update by SMS & MMS etc…  Twitter as a communication platform for :   Marketing : product, services, thematic accounts redirecting 150K visitors / month   Branding : corporate communication accounts for brand preference   Customer Care : social CRM accountsThursday, November 17, 11
  51. 51. Senior managers & communication teams are using it wisely Orange employees on twitter represent more than 50% of our accounts 200 communication employees trained in France based on self- initiatives and passions for twitter Top managers are natural communication leaders : Delphine Ernotte, Odile Roujol, Alice Holzman… Consequence : follow up of orange key announcement, trending topicsThursday, November 17, 11
  52. 52. And for all the employees, our Social Media Handbook encourages the use of twitter with a clear perimeter You are responsible for the quality and professionalism of the confidence information you publish Fake profiles, fake blogs, fake reviews are unethical, illegal and inappropriate. disclosure Every employee must disclose his/her Supported by internal & identity : it consists of stating who you external communication are and who you work for. actionsThursday, November 17, 11
  53. 53. Orange is the first Group to aggregate all its official and employees Twitter accounts http://timeline.orange.com/Thursday, November 17, 11
  54. 54. @stephiehospitalThursday, November 17, 11
  55. 55. All rights reserved - The Myndset CompanyThursday, November 17, 11
  56. 56. eStrategy • Reinvent core processes • Improve consumer purchase experience • Attract consumers • Build loyalty • Inject eTechnology into every vehicle 2000, Jim Gouin, Ford USA CFO All rights reserved - The Myndset CompanyThursday, November 17, 11
  57. 57. All rights reserved - The Myndset CompanyThursday, November 17, 11
  58. 58. All rights reserved - The Myndset CompanyThursday, November 17, 11
  59. 59. Nearly $50B in sales 3,000 locations globally 170,000 staff All rights reserved - The Myndset CompanyThursday, November 17, 11
  60. 60. All rights reserved - The Myndset CompanyThursday, November 17, 11
  61. 61. All rights reserved - The Myndset CompanyThursday, November 17, 11
  62. 62. All rights reserved - The Myndset CompanyThursday, November 17, 11
  63. 63. All rights reserved - The Myndset CompanyThursday, November 17, 11
  64. 64. All rights reserved - The Myndset CompanyThursday, November 17, 11
  65. 65. 5/ Workshop Why and how should I or my company start using Twitter? 10 + 10 1320-1340 All rights reserved - The Myndset CompanyThursday, November 17, 11
  66. 66. 6/ Conclusion Tips, Tricks & Tools 1340-1345 All rights reserved - The Myndset CompanyThursday, November 17, 11
  67. 67. URL Shortener • URLs are often very long • Use URL shortener services. Ex: Bit.ly All rights reserved - The Myndset CompanyThursday, November 17, 11
  68. 68. ➡ Program your tweets ➡ Welcome Message(s) ➡ Monitor (“keyword alert”) All rights reserved - The Myndset CompanyThursday, November 17, 11
  69. 69. Tips & Tricks • Reserve your [best] name or“handle” • 120 characters (to allow for the RT) • “Please” • Regularity, Interactivity & Serendipity All rights reserved - The Myndset CompanyThursday, November 17, 11
  70. 70. Tips & Tricks • Separate languages • Create lists • ENJOY! All rights reserved - The Myndset CompanyThursday, November 17, 11
  71. 71. Twitter ROI • A slow build • Measurement • Personal All rights reserved - The Myndset CompanyThursday, November 17, 11
  72. 72. Resources If you want more resources, send a request to: minter@themyndset.com http://www.scribd.com/doc/ 67972411/Twitter-Business-Guide All rights reserved - The Myndset CompanyThursday, November 17, 11
  73. 73. themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset CompanyThursday, November 17, 11
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