This speech was delivered at the Social Media Impact conference in Marrakech, Morocco, October 2012.
Three key ideas:
1/ Why all executives need to get on to Twitter
2/ Which tools to help an executive develop his/her personal branding as an Senior Executive. And for what impact?
3/ Moving from personal to corporate branding. Some insights and considerations.
If you would like to know more, please connect with me on Twitter @mdial or send me a mail to firstname.lastname@example.org. You can also read more on www.themyndset.com