Tools for Exective Branding - Why and how to do your personal branding as an Executive
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Tools for Exective Branding - Why and how to do your personal branding as an Executive

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This speech was delivered at the Social Media Impact conference in Marrakech, Morocco, October 2012. ...

This speech was delivered at the Social Media Impact conference in Marrakech, Morocco, October 2012.

Three key ideas:
1/ Why all executives need to get on to Twitter
2/ Which tools to help an executive develop his/her personal branding as an Senior Executive. And for what impact?
3/ Moving from personal to corporate branding. Some insights and considerations.

If you would like to know more, please connect with me on Twitter @mdial or send me a mail to minter@themyndset.com. You can also read more on www.themyndset.com

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Tools for Exective Branding - Why and how to do your personal branding as an Executive Presentation Transcript

  • 1. All Rights Reserved - The Myndset Company “Tools for Executive Branding” What if we all have to start Tweeting? Minter DIALSaturday, October 13, 12
  • 2. All Rights Reserved - The Myndset Company “Tools for Executive Branding” • Twitter for Executives • Which tools for which impact • From personal branding to corporate brandingSaturday, October 13, 12
  • 3. All Rights Reserved - The Myndset Company A Twitter Level Set All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 4. All Rights Reserved - The Myndset Company Total > 500 million active > 170 MILLION http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/ circa half of all accounts have tweeted at least once!Saturday, October 13, 12
  • 5. All Rights Reserved - The Myndset Company +20 million NEW ACCOUNTS / MONTH http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.pngSaturday, October 13, 12
  • 6. All Rights Reserved - The Myndset Company >50% VIA MOBILESaturday, October 13, 12
  • 7. All Rights Reserved - The Myndset Company3 million sites with the buttonSaturday, October 13, 12
  • 8. All Rights Reserved - The Myndset Company > 400 million tweets per day http://www.mediabistro.com/alltwitter/tag/tweets-per-daySaturday, October 13, 12
  • 9. All Rights Reserved - The Myndset Company 520 tweets on average for all accounts with at least one tweet http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012Saturday, October 13, 12
  • 10. All Rights Reserved - The Myndset Company 59% of Twitter users are women http://mashable.com/2012/03/09/social-media-demographics/ 39 average age 68% of women in US use social media to stay in touch (vs 54% of men)* *Harris Interactive Sep 2011Saturday, October 13, 12
  • 11. All Rights Reserved - The Myndset Company 72.6% outside of USA SOURCE: Semiocast Report July 2012Saturday, October 13, 12
  • 12. perAs of 8 Oct 2012 Alexa.com All Rights Reserved - The Myndset CompanySaturday, October 13, 12
  • 13. All Rights Reserved - The Myndset Company http://semiocast.com/publications/2011_11_24_Arabic_highest_growth_on_TwitterSaturday, October 13, 12
  • 14. All Rights Reserved - The Myndset Company What is it? To communicate with and “follow” friends, colleagues, brands, & influential people around one pillar question: WHAT ARE DOING NOW ?Saturday, October 13, 12
  • 15. What’s it for All Rights Reserved - The Myndset Company Broadcast Two-way interaction Monitoring brand, competition, industrySaturday, October 13, 12
  • 16. All Rights Reserved - The Myndset Company Why? • News • Listen/Monitor your eReputation • Connect and build • Channel of communication • It’s in real time & it’s BIG...Saturday, October 13, 12
  • 17. Strategy? All Rights Reserved - The Myndset Company If you want to innovate, you need to stay ahead? All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 18. 7 uses for Twitter All Rights Reserved - The Myndset Company (1) Enhance brand awareness / drive traffic (2) Protect reputation (3) Build community + it’s the best teacher’s tool (4) Extend PR & great for (5) Extend Customer Service conferences (6) Direct Sales (ROI) (7) R&D (ROI)Saturday, October 13, 12
  • 19. All Rights Reserved - The Myndset Company Join @tweetbosses a collection of bosses on Twitter Launched by Nicolas Bordas, CEO TBWA FranceSaturday, October 13, 12
  • 20. Business Cases All Rights Reserved - The Myndset Company 1305--1320 All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 21. Hollande & Sarkozy All Rights Reserved - The Myndset Company The Counter Example All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 22. All Rights Reserved - The Myndset Company Obama = 2.5 tweets / day All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 23. All Rights Reserved - The Myndset Company All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 24. All Rights Reserved - The Myndset CompanySaturday, October 13, 12
  • 25. eStrategy All Rights Reserved - The Myndset Company • Reinvent core processes • Improve consumer purchase experience • Attract consumers • Build loyalty • Inject eTechnology into every vehicle 2000, Jim Gouin, Ford USA CFOSaturday, October 13, 12
  • 26. All Rights Reserved - The Myndset Company “The reason I took the job is that it was something that resonated with me personally.”Saturday, October 13, 12
  • 27. All Rights Reserved - The Myndset Company Which tools for impact? All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 28. All Rights Reserved - The Myndset Company Aligned with your objectives... 3 great tools for the digital executive All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 29. 1 Publisher All Rights Reserved - The Myndset Company “Curation” - image >3000 brand pages ◉ > 16 million active users All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 30. Your interests... All Rights Reserved - The Myndset Company All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 31. Your business... All Rights Reserved - The Myndset Company Impact: 2.8 million followers All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 32. 2 Lists of To Do’s Books on the bedside table Grocery shopping Dog-eared pages in cookbook Backlog of emails Unsorted digital photos Amazon wish list Multiple tabs open in browser PDF files on desktop eBooks in eReader ReaditLater (Pocket) Bookmarking services (Digg...) Posts on Facebook Tweets on Twitter Pins on Pinterest Favorites on YouTube ,,,, http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/ All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 33. 2 The reading list All Rights Reserved - The Myndset Company All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 34. Impact? All Rights Reserved - The Myndset Company Key Insight: Review how you consider your list of things to do! All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 35. 3 Publisher All Rights Reserved - The Myndset Company “Curation” All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 36. 3 Publisher All Rights Reserved - The Myndset Company “Curation” All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 37. Impact? All Rights Reserved - The Myndset Company Become known for a domain of expertise with just 10 minutes a day All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 38. All Rights Reserved - The Myndset Company Measure against your objectives... All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 39. All Rights Reserved - The Myndset Company http://www.slideshare.net/mdial/ mapping-of-social-media-tools- sep-2011 All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 40. All Rights Reserved - The Myndset Company Moving from Corporate to Personal! All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 41. All Rights Reserved - The Myndset Company 3 key issues managing your brand managing your personal brand managing your employees All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 42. All Rights Reserved - The Myndset Company managing your brand All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 43. Clients & Prospects All Rights Reserved - The Myndset Company Commercial Potential Recruits Employer Brand Shareholders Corporate XSaturday, October 13, 12
  • 44. Business Gets Personal Personal gives Energy All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 45. All Rights Reserved - The Myndset Company Product Performance Profit Shareholders Operational Results!Saturday, October 13, 12
  • 46. All Rights Reserved - The Myndset Company Product Performance Packaging Promotion authenticity, emotion, interactionSaturday, October 13, 12
  • 47. All Rights Reserved - The Myndset Company Learning Meaning Diversity Fulfillment Professional PersonalSaturday, October 13, 12
  • 48. All Rights Reserved - The Myndset Company ME@yourcompany your employees All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 49. All Rights Reserved - The Myndset Company All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 50. All Rights Reserved - The Myndset Company • Reserve your [best] name or“handle” • 120 characters (to allow for the RT) • “Please” • Regularity, Interactivity & Serendipity All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 51. All Rights Reserved - The Myndset Company • Separate languages • Create lists • ENJOY! All rights reserved - The Myndset CompanySaturday, October 13, 12
  • 52. All Rights Reserved - The Myndset Company themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset CompanySaturday, October 13, 12