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Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
 

Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)

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Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. ...

Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).

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    Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Presentation Transcript

    • & “Social” Retail
    • social search display OOH social mobile Vicinity Window Potential online mobile Instore THE CONSUMER DECISION JOURNEY* UX web Purchase After Sales social chat *McKinsey Consumer Decision Journey Product online online !2 mobile mobile
    • 1 Outside the store All rights reserved - The Myndset Company
    • 2 The Window Display All rights reserved - The Myndset Company
    • 3 The InStore Environment All rights reserved - The Myndset Company
    • 4 The “Product” Story All rights reserved - The Myndset Company
    • 11/27/13
    • All rights reserved - The Myndset Company
    • All rights reserved - The Myndset Company
    • All rights reserved - The Myndset Company
    • All rights reserved - The Myndset Company
    • 11/27/13 12 Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • 80% story - 20% store 11/27/13 Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • PUMA Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • VANQUISH Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
    • !19
    • 11/27/13
    • Sao Paolo April 2012 !21
    • 21 hours 29 minutes = real time? !22
    • CONCLUSIONS:! ! • • • • Wifi available! Social doesn’t stop at sharing! Human connection! Metrics and ROI All rights reserved - The Myndset Company
    • themyndset.com @mdial minterdial.fr @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset Company
    • to learn more: themyndset.com/subscribe All rights reserved - The Myndset Company