0
&

“Social” Retail
social
search
display

OOH

social mobile

Vicinity

Window

Potential

online
mobile

Instore
THE CONSUMER

DECISION JOUR...
1

Outside the store

All rights reserved - The Myndset Company
2

The Window Display

All rights reserved - The Myndset Company
3

The InStore Environment

All rights reserved - The Myndset Company
4

The “Product” Story

All rights reserved - The Myndset Company
11/27/13
All rights reserved - The Myndset Company
All rights reserved - The Myndset Company
All rights reserved - The Myndset Company
All rights reserved - The Myndset Company
11/27/13

12

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
80% story - 20% store
11/27/13

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
PUMA

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
VANQUISH

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company
!19
11/27/13
Sao Paolo

April 2012
!21
21 hours 29 minutes = real time?

!22
CONCLUSIONS:!
!

•
•
•
•

Wifi available!
Social doesn’t stop at sharing!
Human connection!
Metrics and ROI
All rights rese...
themyndset.com
@mdial

minterdial.fr
@mdialFR

minter@themyndset.com
+33 6 23 65 76 61
All rights reserved - The Myndset C...
to learn more:
themyndset.com/subscribe

All rights reserved - The Myndset Company
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Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)

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Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).

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Transcript of "Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) "

  1. 1. & “Social” Retail
  2. 2. social search display OOH social mobile Vicinity Window Potential online mobile Instore THE CONSUMER DECISION JOURNEY* UX web Purchase After Sales social chat *McKinsey Consumer Decision Journey Product online online !2 mobile mobile
  3. 3. 1 Outside the store All rights reserved - The Myndset Company
  4. 4. 2 The Window Display All rights reserved - The Myndset Company
  5. 5. 3 The InStore Environment All rights reserved - The Myndset Company
  6. 6. 4 The “Product” Story All rights reserved - The Myndset Company
  7. 7. 11/27/13
  8. 8. All rights reserved - The Myndset Company
  9. 9. All rights reserved - The Myndset Company
  10. 10. All rights reserved - The Myndset Company
  11. 11. All rights reserved - The Myndset Company
  12. 12. 11/27/13 12 Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  13. 13. 80% story - 20% store 11/27/13 Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  14. 14. PUMA Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  15. 15. Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  16. 16. VANQUISH Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  17. 17. Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  18. 18. Tous droits réservés - The Myndset Company 2013 All rights reserved - The Myndset Company
  19. 19. !19
  20. 20. 11/27/13
  21. 21. Sao Paolo April 2012 !21
  22. 22. 21 hours 29 minutes = real time? !22
  23. 23. CONCLUSIONS:! ! • • • • Wifi available! Social doesn’t stop at sharing! Human connection! Metrics and ROI All rights reserved - The Myndset Company
  24. 24. themyndset.com @mdial minterdial.fr @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset Company
  25. 25. to learn more: themyndset.com/subscribe All rights reserved - The Myndset Company
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