Delivered at Social Media Impact 2012, in Marrakech, this speech takes a look at Influence, one of the key drivers of Word of Mouth marketing.
In this speech, I look at the relevance of Influence, the different measurement systems with their pros and cons, as well as some keys to engaging with influencers.
If you would like to know more, please connect with me on Twitter @mdial or send me a mail to firstname.lastname@example.org. You can also read more on www.themyndset.com
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