0
Sponsorship Introduction
INTRODUCING
The Challenge Family is the global series of long distance
triathlons that is changing the face of Ultra-dista...
R A C E S
18RACES
ACROSS THE
GLOBE
CHALLENGE
ROTH
THE LARGEST
TRIATHLON
EVENT IN THE
WORLD
ATHLETES
30,000 CHALLENGE
HALF
...
NZLJAN ESP ESP ITA TPEAPR MAY MAY MAY
CHALLENGE
WANAKA
CHALLENGE
FUERTEVENTURA
CHALLENGE
BARCELONA
CHALLENGE
RIMINI
CHALLE...
GERJUN
CHALLENGE
KRAICHGAU
4,200 Athletes
15% International
45,000 Spectators
A huge competitor field and
45,000 spectator...
CANAUG FRA AUT ENG ESPSEP SEP SEP OCT
CHALLENGE
PENTICTON
CHALLENGE
VICHY
CHALLENGE
WALCHSEE
CHALLENGE
HENLEY-ON-THAMES
CH...
THADEC HOLSEP
CHALLENGE
LAGUNA PHUKET
CHALLENGE
ALMERE - AMSTERDAM
2.000 Athletes*
80% International*
15,000 Spectators* 1...
THE EVENTS
Challenge Taiwan Swim 3.8k – Bike 180k – Run 42k
Challenge Taiwan half Swim 1.9k – Bike 90k – Run 21k
both Indi...
0 L DGDEMOGRAPHICS  High Annual Income
Mean Household Income $181,000
26% under $100,000
32% between $100K - $150K
42% ov...
MEDIA COVERAGE
RACE EXPOSURE SUMMARY
LOCAL:
•  17 News Broadcasts
•  3 Magazine editorials + advertisements
•  28 Newspape...
MARKETING AND PROMOTION
All Challenge Family events are supported through a variety of Challenge
owned marketing channels,...
MARKETING AND PROMOTION 2
CHALLENGE FAMILY MAGAZINE
An annual publication with a circulation of 40,000 and is distributed ...
„VISION“
GROW ‘SPORTS’ AND ‘LIFE-STYLE’ IN TAIWAN
Creating a “festival”-atmosphere, integrating cultures and offering
even...
BE PART OF THE JOURNEY
Participation in a Challenge event is a lifetime experience where destinations
and sponsors are int...
OUR ATHLETE COMMITMENT
The excellent relationships we share with the world’s elite
triathletes ensure strong pro fields at...
The basic benefits
outlined on the following
pages are offered as the
starting point for
conversations.
Just Ask.
Just
Ask...
CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC
EXECUTIVE TEAM
The Challenge Taiwan & Asia Pacific Executive Team will work
clos...
OUR CORE VALUES
INNOVATION, UNIQUE EXPERIENCES,
AUTHENTIC, CONNECTED TO ATHLETES AND
PARTNERS, EXCITEMENT, STRONG BUSINESS...
BACK UP – 2013
TAIWAN
as for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me i...
TAIWAN
MEDIA EXPOSURE 2013
19 Mio. NTD
TELEVISION valued at ca. 9 Million NTD
TW FTV news, VL sports, ETTV news, ELAT spor...
DETAIL
TAIWAN
TV COVERAGE: DETAILS
TV Title Date Time/Program
Duration
(sec.)
Ad Value
(NTD$)
FTV News Taiwan athletes are...
TAIWAN
PRINT COVERAGE: DETAILS (1/2)
Date Newspaper Pic Title size(%)
Ad Value
(NTD$)
Dec. 18 United Daily News
 European ...
TAIWAN
PRINT COVERAGE: DETAILS (2/2)
Date Newspaper Pic Title size(%)
Ad Value
(NTD$)
May 5 The Liberty Times Y Triathlon ...
TAIWAN
WEB COVERAGE: DETAILS (1/2)
Media Date Title
Ad Value
(NTD $)
Yahoo news 0429 Challenge Taiwan on May 4 30,000
news...
TAIWAN
WEB COVERAGE: DETAILS (2/2)
Media Date Title
Ad Value
(NTD $)
yam 0504 Shao Yu Li won the 4th
30,000
CNA 0504 Chall...
TAIWAN
OTHER INTERNATIONALS
Media Date Title
triathlete europe 0430 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013...
TAIWAN
INVITATION & POSTERS
TAIWAN
PRE EVENT SOCIAL FUNCTIONS
TAIWAN
EVENT SETUP
TAIWAN
BACK DROPS & BANNERS
TAIWAN
THE MEDIA STORY
TAIWAN
CHALLENGE TAIWAN FESTIVAL
TAIWAN
JUNIOR CHALLENGE
Challenge Taiwan - Sponsorship introduction
Challenge Taiwan - Sponsorship introduction
Upcoming SlideShare
Loading in...5
×

Challenge Taiwan - Sponsorship introduction

360

Published on

Introducing Challenge Taiwan to potential Sponsors and Athletes. For more details please contact info@challenge-taiwan.com.

Published in: Sports, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
360
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Challenge Taiwan - Sponsorship introduction"

  1. 1. Sponsorship Introduction
  2. 2. INTRODUCING The Challenge Family is the global series of long distance triathlons that is changing the face of Ultra-distance racing around the world. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. Renowned the world over for our memorable events, the Challenge Family currently features eight half distance and ten long distance triathlons in some of the most stunning locations in the world throughout Europe, North America, UK, Asia and New Zealand. Our venues are selected for race courses that will provide athletes with the best race experience connected to a community that embraces our vision. Our event venues, partners, sponsors and athletes are part of the Challenge Family, all united by the passion we share for our sport. Challenge Family is a high quality organization renowned for its integrity, expertise, passion and commitment to the sport of triathlon THE CHALLENGE FAMILY  
  3. 3. R A C E S 18RACES ACROSS THE GLOBE CHALLENGE ROTH THE LARGEST TRIATHLON EVENT IN THE WORLD ATHLETES 30,000 CHALLENGE HALF 700,000 SPECTATORS 20,000 VOLUNTEERS 12COUNTRIES ON FOUR CONTINENTS 1.9 I 90 I 21.1 CHALLENGE FULL 3.8 I 180 I 42.2
  4. 4. NZLJAN ESP ESP ITA TPEAPR MAY MAY MAY CHALLENGE WANAKA CHALLENGE FUERTEVENTURA CHALLENGE BARCELONA CHALLENGE RIMINI CHALLENGE TAIWAN 2013 Challenge Barcelona will host the official ETU European Half Distance Triathlon Championships. 1,500 Athletes 38% International 35,000 Spectators 2013 Challenge Rimini will be an inaugural event and the first Challenge event held in beautiful Italy. 1,500 Athletes* 25% International* 25,000 Spectators* 600 Athletes 20% International 3,000 Spectators 1,500 Athletes 35% International 10,000 Spectators Australia’s Chris McCormack and New Zealand’s Joanna Lawn will lead an all star-field at 2013 Challenge Wanaka The rugged Canary Islands plays host to the perfect season opener for European triathletes. Asians first full & half distance Challenge Family event held in Taiwan’s tropical and sunny East coast. * Inaugural Event. Figures are anticipated numbers. 1,200 Athletes* 35% International* 10,000 Spectators* •  Figures are anticipated numbers for 2014.
  5. 5. GERJUN CHALLENGE KRAICHGAU 4,200 Athletes 15% International 45,000 Spectators A huge competitor field and 45,000 spectators highlight this incredible race held in the ‘Country of 1,000 Hills’. DENJUN GER ESP DENJUL JUL AUG CHALLENGE AARHUS CHALLENGE ROTH CHALLENGE VITORIA CHALLENGE COPENHAGEN The inaugural Challenge Vitoria is a full distance race held in the historic Basque region. 1,500 Athletes* 30% International* 25,000 Spectators* The ultimate urban triathlon experience, conducted in the heart of Copenhagen, one of Europe’s most vibrant cities. 2,000 Athletes 32% International 200,000 Spectators 5,300 Athletes 42% International 180,000 Spectators 1,500 Athletes 16% International 30,000 Spectators Challenge Aarhus is the new ‘must-do’ Scandinavian half distance triathlon and one of the most beautiful events in Europe. Challenge’s showpiece event. The biggest event each year and voted 2011 and 2012 ‘Race of the Year’ * Inaugural Event. Figures are anticipated numbers.
  6. 6. CANAUG FRA AUT ENG ESPSEP SEP SEP OCT CHALLENGE PENTICTON CHALLENGE VICHY CHALLENGE WALCHSEE CHALLENGE HENLEY-ON-THAMES CHALLENGE BARCELONA One of Europe’s premier half distance races with arguably one of the most picturesque swim starts in all of triathlon. 1,200 Athletes 82% International 20,000 Spectators Within a stone’s throw of London and taking in the best of the historic English countryside 1,200 Athletes 15% International 15,000 Spectators 2.400 Athletes* 20% International* 100,000 Spectators* 1,200 Athletes 25% International 50,000 Spectators Rapidly growing event that in 2013 will host the official ETU European Long Distance Championships Challenge’s first-ever North American event will bring a new experience to a time-honoured long distance triathlon course. * Inaugural Event. Figures are anticipated numbers. 1,500 Athletes 35% International 35,000 Spectators A full distance Challenge event held in Calella, the tourist capital city of la Costa del Maresme.
  7. 7. THADEC HOLSEP CHALLENGE LAGUNA PHUKET CHALLENGE ALMERE - AMSTERDAM 2.000 Athletes* 80% International* 15,000 Spectators* 1,500 Athletes 45% International 100,000 Spectators The world’s oldest triathlon outside of Hawaii. Almere’s long history of triathlon includes hosting four European Championships and two World Championships Challenge’s first-ever Asian is also Asia’s longest running and most influential triathlon. * Inaugural Event. Figures are anticipated numbers. The oldest triathlon events in Europe (Roth and Almere), North America (Penticton) and Asia (Laguna-Phuket) are now all Challenge branded events. Newevents    
  8. 8. THE EVENTS Challenge Taiwan Swim 3.8k – Bike 180k – Run 42k Challenge Taiwan half Swim 1.9k – Bike 90k – Run 21k both Individual + Team Relay Junior Challenge multiple distances for different AG GUIDANCE ORGANIZATION Taitung government HOST ORGANIZATION Challenge Taiwan LOCATION Taitung City RACE DAY April 19th, 2014 PARTICIPANTS 1.200 Entries for Sale (est. 35% foreigners) highest number of international Pro athletes SUPPORTERS 10.000 (local + visitors) VOLUNTEERS & STAFF 700 TAIWAN DETAIL
  9. 9. 0 L DGDEMOGRAPHICS  High Annual Income Mean Household Income $181,000 26% under $100,000 32% between $100K - $150K 42% over $150,000 42%Over $150,000  Education and Status 86% have college or university degrees and are opinion leaders in their active communities. 86%College Degrees S O L I D  Age and Gender Ages represented: 18-80+ Largest age group 34-40 30% Female to 70% Male 30%Female  Occupations Top executives , senior managers & professionals Top Executive & Senior Managers  Focused and Dedicated Type A personalities. Highly driven and motivated. Total commitment to achieving their goals. “A” type personalities  Average Weekly Training Hours Total average hours is 18-24 7 Miles of swimming 225 Miles of cycling 48 Miles of running Committed. “Triathlon with its active & committed participants is more valuable than stadiums full of passive spectators.” Rob Wight, CEO of MyList and formerly Channel Intelligence, a Google company, that helps companies such as Target, Neiman Marcus, and Best Buy reach online customers. Triathletes have SOCIAL POWER – they talk about products Triathletes are PASSIONATE about their sport & products Triathletes are Key Influencers – they reach a wide audience ““We have been blown away with the results [of our triathlon sponsorship]: triathletes immediately began interacting with everything including products, services, quotes, and more in thousands of users’ lists. They commented on the things in their lists and connected to people and businesses others within the community.”   Triathletes are INNOVATORS & EARLY ADAPTERS Challenge athletes are: They are as driven and successful in their professional careers as they are in their sporting lives. They are goal oriented and committed to an active and healthy lifestyle. high income earners & well educated.  
  10. 10. MEDIA COVERAGE RACE EXPOSURE SUMMARY LOCAL: •  17 News Broadcasts •  3 Magazine editorials + advertisements •  28 Newspapers articles •  40 Online articles FB & Twitter: 95.000 People reached on Race Day INTERNATIONAL: •  Television NZ •  5 Magazine editorial + advertisements •  30+ Online articles TAIPEI PRESS CONFERENCE Guaranteed prime-time TV news coverage including: Video Land, CTV, FTV, TTV, and ELTA LIVE WEBCAST Through Challenge Family’s global web portal Challenge Family events provide global exposure to an audience of millions. In 2011 alone, Challenge Family media resulted in: "  1,033,500,000 saw Challenge on television "  45 Million people heard about Challenge on radio "  Over 155 Million people read about Challenge in print media "  An estimated 800,000 people logged on to live race day coverage With the development of the Challenge World Championship and new media partnerships in USA, Asia and Australia, these media numbers will grow exponentially. The Challenge Family Series is a story that appeals to vertical (endurance specialty), horizontal (general), and business media. Long-distance triathlon is a compelling media sport featuring inspirational human stories and feats of endurance set against changing backgrounds as athletes swim, bike and run around some of the world’s most interesting destinations.   Specific Media TAIWAN
  11. 11. MARKETING AND PROMOTION All Challenge Family events are supported through a variety of Challenge owned marketing channels, including: CHALLENGE FAMILY WEBSITE Branding opportunities through Challenge Family’s frontline presence on the internet. The Challenge Family website showcases the full series of races as well as athlete stories, video footage and is home to the Challenge Family League. Currently the site attracts over 10,000 unique visitors per day. CHALLENGE FAMILY SMARTPHONE APP A stand-alone app designed specifically for Challenge Family on both Android and iPhones that allows instance access to live coverage of all Challenge Family races on the go. CHALLENGE FAMILY GLOBAL TV DISTRIBUTION Destination and/or venue promotion is included in television programming and distribution.
  12. 12. MARKETING AND PROMOTION 2 CHALLENGE FAMILY MAGAZINE An annual publication with a circulation of 40,000 and is distributed in every athlete race pack in the Challenge Family series of races. Its editorial style includes profiles on each races and tips from the pros. The magazine includes opportunities for tailored destination related articles. CHALLENGE FAMILY SOCIAL MEDIA CHANNELS Opportunities to sponsor social media reach through Challenge Family social media channels including Facebook, Twitter, YouTube, Pinterest and Google+. INTERNATIONAL PR PROGRAM Inclusion in Challenge Family international PR campaigns, including key messages and imagery to target media.
  13. 13. „VISION“ GROW ‘SPORTS’ AND ‘LIFE-STYLE’ IN TAIWAN Creating a “festival”-atmosphere, integrating cultures and offering events for the whole family! With a focus on Team Relay, making triathlon accessible for runners, swimmers and bikers and bringing new groups into triathlon by offering Corporate Challenge, VIP Teams, etc. PUT TAIWAN ON THE MAP AS A DESTINATION FOR TRIATHLON Taiwan is easy accessible from key markets: JP, CN, HK, SG, MA, etc. Taiwan offers a great climate, friendly culture, wonderful natural scenery, which makes for a great destination for international athlete. SUPPORT TAIWAN ATHLETES TO BECOME MORE INTERNATIONAL Challenge Family has grown from a community and it is our philosophy to do something for every country we settle in. Triathlon is our business and athletes are our Family, thus we want to offer the local top athletes the opportunity representing Taiwan racing in our biggest events overseas! TAIWAN
  14. 14. BE PART OF THE JOURNEY Participation in a Challenge event is a lifetime experience where destinations and sponsors are integral partners on the journey. Triathlon is a lifestyle sport. Challenge Family, and its key partners, are with the athletes and their families and supporters at every step of their journey from the moment the decision is made to complete a long distance triathlon. Many of our athletes fall in love with our host venues and return for holidays unassociated with the race.   Financially speaking, Challenge events have a significant and positive economic impact on host cities. Athlete participation and visitation has an incredible effect on numerous industry sectors ranging from accommodation houses through to gas stations, restaurants and retail shopping. Unlike many events that may impact on revenues, occupancies and general trade for a single day, the impact of Challenge events are felt over numerous days as athletes and supporters visit the race city days ahead to acclimatize, settle and familiarize themselves with the town and racecourse.   Challenge participants are high-yield visitors. Economic impact studies reports from many venues show that competitors on average travel with 2.5- 3.5 people including family and friends to race destinations, all of whom spend freely into the local economy. Event related television and media coverage also provides a significant boost to the general tourism industry of host cities.
  15. 15. OUR ATHLETE COMMITMENT The excellent relationships we share with the world’s elite triathletes ensure strong pro fields at all Challenge Family events, attracting a high level of media attention and inspiring age groupers, from the experienced to first timers, to race alongside them. While focus is put on the superstars of the sport, Challenge Family also places a strong emphasis on growing the sport at grass roots level, encouraging participation and excellence amongst amateur athletes, who make up 98% of the competitive field. The unique relay team element of Challenge Family events widens the target audience, allowing more people to be involved and experience the sport of triathlon. Some recent accolades received by Challenge races include, Challenge Roth voted the ‘Race of the Year‘ for 2011 & 2012 by readers of Europe’s largest triathlon magazine, beating Ironman Hawaii by more than 25% of the votes. Challenge Barcelona was voted as Spain’s #1 Triathlon in 2010 and 2011 and Challenge Copenhagen was shortlisted for the prestigious ISEM Awards in its first year.
  16. 16. The basic benefits outlined on the following pages are offered as the starting point for conversations. Just Ask. Just Ask . When it comes to sponsorships we have very few constraints and can shape our sponsorship relationships to meet the specific needs of our sponsor-partners. We will work with you to meet your needs in any of these areas: •  Television coverage, packaging and distribution •  Leveraging •  Signage •  Branding •  Marketing and Advertising activities •  Integration company clients and employees •  Hospitality and Entertainment •  Social media marketing OUR SPONSORSHIP APPROACH
  17. 17. CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC EXECUTIVE TEAM The Challenge Taiwan & Asia Pacific Executive Team will work closely with Challenge Family partners. The Executive Team will provide support with obtaining high level government funding, sponsorship, branding, operational and commercial advice. The Executive Team possesses significant industry experience and knowledge and will be an invaluable asset to Challenge Family partners. The Team includes: "   Murphy Reinschreiber – Managing Director Asia "   Michael Dhulst – Manager Director Taiwan email: michael@challenge-taiwan.com phone: +886 910 407 420 "   Simon Huang – Event Director Taiwan email: simon@challenge-taiwan.com phone: +886 935 536 402 "   Victoria Murray-Orr – Marketing and Communications "   Chloe Chang – Athlete liason and Race administration emial: chloe@challenge-taiwan.com phone: +886 927 777 330
  18. 18. OUR CORE VALUES INNOVATION, UNIQUE EXPERIENCES, AUTHENTIC, CONNECTED TO ATHLETES AND PARTNERS, EXCITEMENT, STRONG BUSINESS, ATHLETE’S JOURNEY, RELATIONSHIPS, 360 COMPETITIVE ADVANTAGE, RETURN ON INVESTMENT, ETHICS AND MORALS, PASSION AND EXCITEMENT, HERITAGE, FOCUS ON PURPOSE AND POTENTIAL, QUALITY LEADERSHIP.
  19. 19. BACK UP – 2013
  20. 20. TAIWAN as for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me it was very noticeable that you are like a real, legit triathlete--because there were a lot of small details that, especially in a first-year race, would have been overlooked, but you had them dialed because you were in tune with what we would need. i truly think it makes a difference that you are so actively racing as you thought of so many details that matter to us. - Hillary Biscay   Good day Michael, Patrice here from TTCT. Just a quick note to thank you and your  team for putting up a great race. It was my first Challenge race and I have to say it was a great event. I will most likely be back next year with more members of my team to participate. Safe swim, nice bike course and great run course (honestly a great run course). - Patrice Robustelli   Honestly you put on an amazing race- you should be so proud of yourself. Justin and I absolutely loved our time in Taiwan. You are an amazing man. Thank you so much for taking such good care of Justin and I- you went above and beyond for us both- we really appreciate all that you did for us and I am just so glad I could repay you by getting the win. - Belinda & Justin Granger   Huge thanks to you and the whole challenge Taiwan team. It was a great event to be involved in. The organization was fantastic the expo and event staff were all extremely helpful! And the day itself was awesome a spectacular course with great volunteers and a really cool vibe from all the locals screaming Jiayou I hope I get to come back next year and be a part of it all over again! Thanks again mate, - Todd Skipworth   Thank you again and yes I am sure I will be back in Taitung – I next next year with the new Australian races there are great possibilities and for me I can already see my schedule: CHALLENGE Wanaka - CHALLENGE Batemans Bay - CHALLENGE Taiwan. It works perfectly. - Dylan Mcneice   The race was the most amazing that I have done. People were friendly and cheering and the volunteers were all adorable and helpful. You couldn't find a better venue. Scenic and challenging. i really enjoyed racing it and giving everything I could. All the other organizers have been absolutely wonderful and helpful. Big big congratulations. - Olivier Courret   Thanks for a great race. We came over to see the Challenge brand in operation and to see what all the hype was about. I must say that it was a very positive experience. I hope you will appreciate some constructive feedback as I do like what you, and Felix and co are doing for the sport that is my passion. - Andrew O'Regan   Congratulations for the organization of such an amazing race! it was one of the best races I have ever done! The course, the organization, everything made this race a great race! you did an amazing job putting it together! -  Raynard Picard
  21. 21. TAIWAN MEDIA EXPOSURE 2013 19 Mio. NTD TELEVISION valued at ca. 9 Million NTD TW FTV news, VL sports, ETTV news, ELAT sports Int. NZ TV NEWSPAPER valued at ca. 3 Million NTD TW Apple Daily, China Daily, Liberty Times, KengSheng Daily, United Federal Daily, United Daily, Chines Times, etc. MAGAZINES valued at ca. 5 Million NTD TW Lohas Bicycle, Bicycle & Life, Esquire Int. Lumina (jp), Triathlete (us), Triahtlon (nz) ONLINE MEDIA valued at ca. 2 Million NTD TW Yahoo, yam, don1don, udn, rti, cna, etc Int. triahtlon.competitor, triathlon europe, trirader, runners world, trijuice, K226, witsup, nztri, triahtlon, first of the bike, home of triathlon, triahtlonmag Sound Bytes From The Challenge Taiwan Press Conference http://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all Sound Bytes From The Challenge Taiwan Press Conference By Holly Bennett Published Apr 30, 2013 This morning’s activities in Taiwan started at SongShan Sport Center where athletes were given the opportunity to swim in the 50-meter pool and run on the outdoor track while media photographed their fine-tuning training sessions. Next everyone gathered for a press conference made especially lively by our entertaining emcee and translator. The athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond (AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch (GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Here’s a bit of what they had to say: Crawford and Bevilaqua (on their expectations for their performances): Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty good result! There’s some hot competition here, so for me a top five would be great. I’d b really happy with that. Bevilaqua: If I can improve on performances that I’ve done before, that’s always the goal. I can be top three on the podium that would be a great result for me.
  22. 22. DETAIL TAIWAN TV COVERAGE: DETAILS TV Title Date Time/Program Duration (sec.) Ad Value (NTD$) FTV News Taiwan athletes are excited about Challenge Dec. 17 2030 Sports News 24 112,080 VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 2155 Sports News 89 415,630 VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 2520 Sports News(R) 89 415,630 VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 0700 Sports News(R) 89 415,630 VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 1230 Sports News(R) 89 415,630 FTV News International triathlon event come to Taitung May 4 1300 News 96 448,320 ETTV News Pretty lady joins triathlon May 4 1300 News 19 88,730 ETTV News Pretty lady joins triathlon May 4 1500 News 81 378,270 ELAT Sports Famous triathlon event come to Taitung May 4 2100 Sports News 199 929,330 ELAT Sports Famous triathlon event come to Taitung May 4 Sports News 199 929,330 VL Sports Challenge Taiwan started in the mourning May 4 2100 Sports News 123 574,410 VL Sports Taitung people are enthusiastic, athletes are impressed May 4 2100 Sports News 103 481,010 ELAT Sports famous triathlon event come to Taitung May 5 0400 Sports News 199 929,330 ELAT Sports famous triathlon event come to Taitung May 5 Sports News 199 929,330 ELAT Sports famous triathlon event come to Taitung May 5 Sports News 199 929,330 VL Sports Challenge Taiwan started in the mourning May 5 0200 Sports News(R) 122 569,740 VL Sports Challenge Taiwan started in the mourning May 5 1100 Sports News(R) 122 569,740 TOTAL 9,531,470
  23. 23. TAIWAN PRINT COVERAGE: DETAILS (1/2) Date Newspaper Pic Title size(%) Ad Value (NTD$) Dec. 18 United Daily News European Triathlon event starts on next May 2.98% 38,440 Dec. 18 The Liberty Times Y New triathlon event in Taitung 6.95% 89,649 Apr 30 Keng Sheng Daily News Y Triathlon event start on May 4 18.98% 90,181 Apr 30 Youth Daily News   Triathlon event start in Taitung on Saturday 3.02% 14,349 May 1 China Daily News Y The first European 226 triathlon in Taiwan 6.35% 30,171 May 1 The Liberty Times Y Shao Yu Li will try her best for Campion 4.80% 61,916 May 1 United Federal Daily News Y Triathlon event start on May 4 10.33% 49,082 May 3 Keng Sheng Daily News Y Taitung is Challenge Family’s best choice 40.08% 190,435 May 3 Youth Daily News Y International triathlon event start tomorrow 7.23% 34,352 May 3 United Federal Daily News Y 15 young athletes will depute in Junior Challenge 6.95% 33,022 May 3 United Federal Daily News   Taitung is Challenge Family’s best choice 14.40% 68,420 May 4 The Liberty Times Y Cancer fighters joined Challenge Taiwan 7.67% 98,937 May 4 United Daily News Y Cancer fighters joined Challenge Taiwan 23.08% 109,661 May 4 United Daily News Y The best female triathlon athlete in Taiwan 16.90% 80,298 May 5 China Times Y Triathlon event with the highest prize 10.07% 47,846 May 5 The Liberty Times Y McNiece won 2 titles in a row 15.00% 193,488 DETAIL
  24. 24. TAIWAN PRINT COVERAGE: DETAILS (2/2) Date Newspaper Pic Title size(%) Ad Value (NTD$) May 5 The Liberty Times Y Triathlon family 5.45% 70,301 May 5 The Liberty Times Y 15 young athletes will depute in Junior Challenge 11.93% 153,887 May 5 Keng Sheng Daily News   Shiao Yu Li won the 4th prize in pro group 3.69% 17,533 May 5 Keng Sheng Daily News Y Triathlon event starts on east coast 40.57% 192,763 May 5 Youth Daily News Y Triathlon in Taitung- Result 8.94% 42,477 May 5 United Daily News Y 4 Gold medals winner won the Champion in Relay 10.95% 52,027 May 5 Apple Daily Y Triathlon family 3.57% 66,259 May 5 Apple Daily Y 9-year old kid won the junior challenge 3.57% 66,259 May 5 Apple Daily Y 4 Gold medals winner won the Champion in Relay 4.71% 87,418 May 5 Apple Daily   The only iron distance stage of Challenge Family in Asia 3.33% 61,805 May 5 Apple Daily Y Cancer fighters finished the Challenge 56.69% 1,052,166 May 6 Keng Sheng Daily News Y Triathlon Event Award 47.36% 225,024 May 6 Keng Sheng Daily News Y Cancer fighter won the 3rd 7.21% 34,257 May 6 United Daily News Y Love to be a triathlon athlete 9.93% 47,181 Bicycle Lohas Challenge Taiwan   100,000 Bicycle Life Challenge Taiwan   100,000 Esquire Interview: Michael Dhulst   100,000 Mandarin Air Challenge Taiwan   50,000 TOTAL 3,749,604 DETAIL
  25. 25. TAIWAN WEB COVERAGE: DETAILS (1/2) Media Date Title Ad Value (NTD $) Yahoo news 0429 Challenge Taiwan on May 4 30,000 newsbcc 0430 Shao Yu Li’s first full distance event in Taiwan 30,000 yam 0430 Shao Yu Li’s first full distance event in Taiwan 30,000 Yahoo News 0501 Shao Yu Li will try her best for Campion 30,000 don1don 0502 0504 Challenge Taiwan in Taitung 30,000 Yahoo news 0502 Taitung is Challenge Family’s first choice 30,000 yam 0502 15 young athletes will depute in Junior Challenge 30,000 Central Daily 0502 Taitung is Challenge Family’s first choice 30,000 Yahoo Sports 0503 Challenge Taiwan start in flowing lake 30,000 Yahoo Sports 0503 Challenge Taiwan in Taitung 30,000 yam 0503 The most high-competitive triathlon in Taitung 30,000 yam 0503 Cancer fighters fight for Challenge 30,000 Ltd Sports 0503 775 athletes joint Challenge Taiwan 30,000   0504 Challenge Taiwan-Governor Huang invites athletes come back next year 30,000 Yahoo News 0504 775 athletes joint Challenge Taiwan 30,000 Yahoo Sports 0504 Challenge Taiwan starts 30,000 DETAIL
  26. 26. TAIWAN WEB COVERAGE: DETAILS (2/2) Media Date Title Ad Value (NTD $) yam 0504 Shao Yu Li won the 4th 30,000 CNA 0504 Challenge Taiwan start on May 4 30,000 RTI 0504 Race on the east coast 30,000 The Liberty Times 0504 Cancer fighters joint Challenge Taiwan 30,000 udn 0504 Race on the east coast 30,000 LtsSports 0504 Challenge Taiwan - Shao Yu Li won the 4th 30,000 Yahoo News 0505 50 young athletes join the Junior Challenge 30,000 Yahoo News 0505 Foreign athletes love Taitung 30,000 Yahoo News 0505 Triathlon event with highest prize money start in Taitung 30,000 Yahoo News 0505 McNiece wins 2 titles in a row 30,000 Yahoo News 0505 Triathlon Family 30,000 yam 0505 Shao Yu Li Keep Walking 30,000 China Times 0505 Foreign athletes love Taitung 30,000 The Liberty Times 0505 15 young athletes joint the Junior Challenge 30,000 The Liberty Times 0505 Triathlon Family 30,000 Apple Daily 0505 Cancer fighters finish the Challenge 30,000 Apple Daily 0505 The only iron distance stage of Challenge Family in Asia 30,000 don1don 0508 Challenge Taiwan in Taitung 30,000 cnyes 0512 Interview: Michael Dhulst 30,000 TOTAL1,050,000 DETAIL
  27. 27. TAIWAN OTHER INTERNATIONALS Media Date Title triathlete europe 0430 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 triathlon.competitor.com 0430 A Day In Taipei, Taiwan triathlete europe 0501 Challenge Taiwan Pre-Race Pro Quotes triathlon.competitor.com 0501 Challenge Taiwan Run Course triathlon.competitor.com 0502 Ben Hammond’s Victory Dream triathlon.competitor.com 0503 Challenge Taiwan Bike Course triathlon.competitor.com 0503 A Chat With Challenge Taiwan’s Managing Director Michael Dhulst triathlon.competitor.com 0503 Sound Bytes From The Challenge Taiwan Press Conference triathlon.competitor.com 0504 McNiece And Granger Claim Magnificent Victories In Taiwan triathlete europe 0504 McNeice and Granger claim inaugural titles at Challenge Taiwan Voxy 0505 McNeice and Granger claim titles at Challenge Taiwan runner's world 0506 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 Triradar 0506 Challenge Taiwan Victory for McNeice and Granger triathlon.competitor.com 0509 The Baker’s Dozen At Challenge Taiwan TOTAL VALUE OF THE 2013 CHALLENGE TAIWAN MEDIA EXPORSURE: 19 Million NTD DETAIL
  28. 28. TAIWAN INVITATION & POSTERS
  29. 29. TAIWAN PRE EVENT SOCIAL FUNCTIONS
  30. 30. TAIWAN EVENT SETUP
  31. 31. TAIWAN BACK DROPS & BANNERS
  32. 32. TAIWAN THE MEDIA STORY
  33. 33. TAIWAN CHALLENGE TAIWAN FESTIVAL
  34. 34. TAIWAN JUNIOR CHALLENGE
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×