What Are Media

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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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  • Technomyopia describes the way people usually react to new technology. The theory states that in evaluating new technology, people tend to overestimate the short term impact of the technology whilst simultaneously underestimating the long term potential.
  • what are media: recap what are media? media disappear: NUI, mobile, wireless, or massive examples: exodesk/surface, kinect/ps move, wii, skinput, bare conductive other way around: Panasonic Life Wall -compare to Ray Bradbury: 'four-wall televisor' or 'TV parlor' (Fahrenheit 451): "The televisor is 'real.' It is immediate, it has dimension. It tells you what to think and blasts it in. It must be right. It seems so right [...] You play God to it. But who has ever torn himself from the claw that encloses you when you drop a seed in a TV parlor? It grows you any shape it wishes! It is an environment as real as the world. It becomes and is the truth" (1996[1953]: 84; italics in original). Zenith with round screen - 1950
  • CES 2008 Panasonic Life Wall You-Know-Me-TV
  • http://www.palgrave.com/products/title.aspx?pid=344515
  • From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.
  • http://en.wikipedia.org/wiki/2011_Egyptian_revolution
  • http://en.wikipedia.org/wiki/2011_Vancouver_Stanley_Cup_riot
  • http://www.guardian.co.uk/media/2011/aug/08/london-riots-facebook-twitter-blackberry
  • OWS: http://occupywallst.org/
  • What Are Media

    1. 3. WHAT ARE MEDIA?
    2. 4. media disappear
    3. 5. media disappear
    4. 6. “ media are what we do”
    5. 8. Cairo, Egypt – January 2011
    6. 9. Vancouver, Canada – June 2011
    7. 10. London, UK – August 2011
    8. 11. New York, USA – September 2011

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