T101 Media Life Course Review

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From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.

the 20th century's distinctive contribution to the interface between people and machines: JOYSTICK Media history suggest we (users) are increasingly in control over our media life

lean back vs sit forward media

2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana

the media life is powered by you – so how do media industries cope with all of this?

One: they conglomerate

Two: they outsource creative to smaller companies ALL OVER THE WORLD

Reflexive production: http://www.southparkstudios.com/episodes/207897/

Three: they outsource production to consumers

Consumers as free labor

Crossmedia storytelling

Transmedia storytelling

Beginning of UGC

intro

Wellman’s model: community moving from place to place, via place/space, to person to person

GTA San Andreas: HOT COFFEE mod

Finding info on politics: http://www.politics1.com/parties.htm

In this global connection/togetherness, we are also completely alone: Silent Disco

4C Model of Media Work

The Matrix is the “Platonic” treatment of reality: as an illusion mistaken for reality Plato imagines a group of people who have lived chained in a cave all of their lives, facing a blank wall. The people watch shadows projected on the wall by things passing in front of the cave entrance, and begin to ascribe forms to these shadows. According to Plato, the shadows are as close as the prisoners get to seeing reality. He then explains how the philosopher is like a prisoner who is freed from the cave and comes to understand that the shadows on the wall are not constitutive of reality at all, as he can perceive the true form of reality rather than the mere shadows seen by the prisoners. link PRISONERS with PANTOPTICON

What this means, is that we are all living inside our own TRUMAN SHOW, as the Jim Carrey character in the movie of that tile did: surrounded by omnipresent media, being recorded and monitored all the time, making and consuming media constantly, being connected to everyone else through increasingly digital, portable and networked media devices all the time - and unwilling or indeed unable to switch any of this off. The question now is: what skills and attitude do you need to cope with this kind of life? How do you survive inside your own Truman Show? THAT is what T101 is all about.

the media life is powered by you

Always remember: Reality = open source

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