Media Control

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Notes on slide 1

http://www.youtube.com/watch?v=7Q25-S7jzgsLarry Lessig: How Creativity is being strangled by the lawStart playing before lecture to get some headway then start again at 7:34

Importance of IP and CP to US GDP- Hundreds of Billions of Dollars at stake in Domestic and International SalesSale of American Culture (Music, Film/TV, etc) worth a lot of money, BillionsSale of Software (Windows etc..) worth many times more then the Cultural stuff[Go to Pandora.com and show the Control aspect trying to skip songs]

Illegal and sometimes plagiarized versions of Harry Potter novels distributed in China, steal characters and plots but alter them into sometimes different stories, or just straight rip offs There is also a Russian version of Harry Potter called “Tanya Grotter” that has caused controversy

Trade dispute because of the use of the name “Harry Potter” Warner Brothers the distributers of the Harry Potter movies complained that HariPuttar movie was too similar in name to their own movies and would profit off of the recognition(the plot of the movie more closely resembles Home Alone than Harry Potter) WB lost the case, Indian judge said that even though similar people will be able to understand that this is not a “Harry Potter” movie as the plots are so distinct

In 2008 a copy of “Midnight Sun” a new novel by Stephenie Meyer meant to give an opposing perspective on Twilight was stolen and leaked online, Meyer subsequently stopped the project, drafts of it can still be found online.

Example of very recent CP dispute:Left Side: AP Photo of Barack Obama from 06’ Right Side: Obama portrait by graffiti artist Sheppard FaireyCase: AP claims that Fairey stole and has profited off of their property, the picture taken in 06’ of Obama; Original picture found by Fairey on Google Images who then made the portrait on the right, portrait became big hit and was licensed for use by Fairey to the Obama campaign for fundraisers as well as other groups with Fairey given sole credit, AP claims the picture belongs to them and Fairey misappropriated their property and has licensed it without their permission they are seeking credit and compensation etc. Fairey claims Fair Use: 1. the purpose and character of your use 2. the nature of the copyrighted work 3. the amount and substantiality of the portion taken, and 4. the effect of the use upon the potential market.

Global Issue: +China and India are two of the biggest offenders of International Copyrights+Piratebay in Sweden was just recently shutdown its creators imprisoned for massive Copyright infringement +Strict New Anti-Piracy laws being passed or considered (Effectively Deputizing the Copyright Industries-Like in France)+Impact on Net Neutrality and Access+Contentious issue

Girl Talk, Track 4; Activity: Try to count how many different songs you hear? 20+ Songs

Copyright- Restrictive to a degreeCreative Commons- Area between Restrictive and Permissive Copyleft- No restrictions at all

Importance of IP and CP to US GDP- Hundreds of Billions of Dollars at stake in Domestic and International SalesSale of American Culture (Music, Film/TV, etc) worth a lot of money Sale of Software (Windows etc..) worth many times more then the Cultural stuffEven though CP means control CP is not bad, w/o it there would be no investmentProblem is in the level of control CP incs have and whether or not it hurts creativity [Go to Pandora.com and show the Control aspect trying to skip songs]

+ http://www.youtube.com/watch?v=-Xfqkdh5Js4  Don’t Copy That FloppyMicrosoft Genuine Advantage: anti-piracy program; searches out pirated copies of program and blacks out the screen every 60min and warns user that they might have a pirated copyDMCA Anti-Circumvention Provision DRM, Digital Tags to prevent DVR recording, Electronic Cable Bullets, ISPS as WatchdogsApple no longer uses DRM on new music purchases agreed with record incs on variable pricing schema, still have restrictions on video Pro-IP Act: Fines in copyright cases dealing with compilations would be increasedMaximum penalties for repeat copyright offenders would be easier to obtainAny computer or network hardware used to "facilitate" a copyright crime could be seized by the Justice Department and auctioned off.

-Summer of 09’: Amazon discovers seller of Orwells’ 1984 did not have license to sell ebook version. After discovering this Amazon went into customers Kindle device libraries and deleted all ebook copies of the books which had been purchased by customers. Large public relations nightmare for company. Eventually reloaded legal copies of 1984 onto the devices of the consumers[Example of efforts to control content by providers and sellers]

http://www.youtube.com/watch?v=RexXDDA8RoI&feature=relatedSunny Bono Act: Life of Author plus 70 years; For Corporate Works- 95 years from publication; or 120 years total Length of Copyright is extremely controversial CP Holder has specific rights under law that ensure they receive compensation, also restricts what other can do with the work  Difference between Fair Use and Stealing ; not going into a whole lot of detail:the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;the nature of the copyrighted work;the amount and substantiality of the portion used in relation to the copyrighted work as a whole; andthe effect of the use upon the potential market for or value of the copyrighted work.

Graph of Copyright Terms and Laws

Example of a General Creative Commons License

Girl Talk Creative Common License

DIY publishing of your own manuscriptshttp://www.authorsolutions.com/about.aspx____________________________ Lulu.com- manuscripts, cds, pictures, etc… all under a creative commons license

App Store: http://developer.apple.com/iphone/program/apply.html$99 for Development Kit for Independent Publishers PS3= $10500 XBox360= $No Clue/variesWii= $1700 http://blog.wired.com/gadgets/2009/02/nine-year-old-p.html (9yrs old, 4000 downloads in 2 weeks)http://blog.wired.com/gadgets/2008/12/iphone-fart-app.html#previouspost ($10,000/day)http://www.techcrunch.com/2008/11/07/smules-ocarina-a-textbook-example-of-how-to-build-a-great-iphone-app/ (OcarinaSmule, 4mil download)

Major fight in progress between Apple, AT&T, and Google over VOIP applications. So bad Congress and the FCC are stepping in to investigate the issue FCC wants answers as to why Google’s VOIP app for the Iphone was rejected Main concern here is how cell phone companies are restricting their networks and the level of control which handset manufacturers exercise Many instances of complaints leveled against unsure rules regarding apps for the iPhone as well as other devices

Linus Torvalds; Most popular open source program and one of the very first; Benefits= Control over your data, Adaptable to any situation and your personal needs or business needs, it is 100% Free, although training/ specialty programs can be expensive

Google Android Phone has a Linux based operating system and is centered around Copyleft and Creative Commons principles

Linux used on Brazilian Voting Machings, http://br-linux.org/english/linux-voting-machines/ , Linux extremely popular in Latin America especially Brazil (above picture is of Rio De Janero, Brazil); Linux is required in Federal Brazilian programs that help subsidize low cost PC’s,

http://www.weitzlux.com/wikipediacopyright_406.htmlExample of a popular Copyleft resource

Slideshow: http://www.slideshare.net/mattjamesmason/the-pirates-dilemmaOr http://thepiratesdilemma.com/about-the-book_______________________________________iTunes as a legit competitor to PiracyVideos Napster Moment is Now! Problem is not downloads but rather video streaming (HULU one answer but Youtube, Megavideo, etc is threatening)

Alison Wong (15) Dallas, TX; picture taken from Flickr and used in a Virgin Mobile Advertisement in Australia due to a Creative Commons License on Flickr, Wong is suing Virgin Mobile Currently

In the US most of us are At Will Employees meaning we can be fired for almost any reason, this has come into focus a lot due to Employees of firms who have Facebook pages and blogs Part Time Eagles Employee was upset that a star player was Traded (Brian Dawkins) Went online and Vented on Facebook The Eagles found out and Fired him!(ABSOLUTELY LEGAL!)

Favorites, Groups & Events

Media Control - Presentation Transcript

media control
- one of the key “qualities” of media (next to: recording, storage, and access) is: control
- control over content and experiences in media gets established through the intellectual property rights
- three traditions in ip: copyright, copyleft, and creative commons (cc)
- the pirate’s dilemma
Creative Commons
- The Dark Knight- $533,345,358 at the Box Office in the US
$468,576,467 at the Foreign Box Office
______________________
Worldwide: $1,001,921,825
- The Dark Knight DVD Sales (2008) = $191,678,574
- Top 10 Movies Domestic Gross Together= appx. $ 2.5 Billion
- Microsoft- Approximately $60 Billion in Revenue from Software Sales and XBox360
Harry Potter and the Leopard Walk up to Dragon
Copyleft
Copyright
Creative Commons
Copyright=Control
Privacy in the Workplace