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Managing Media Work (2011)
 

Managing Media Work (2011)

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Slides to present the "Managing Media Work" book (published with Sage, 2010) as a keynote of the conferência de abertura do ano lectivo da ECATI, 11 de Outubro 2010 in Lisbon, Portugal.

Slides to present the "Managing Media Work" book (published with Sage, 2010) as a keynote of the conferência de abertura do ano lectivo da ECATI, 11 de Outubro 2010 in Lisbon, Portugal.

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    Managing Media Work (2011) Managing Media Work (2011) Presentation Transcript

    • Managing Media Careers
      Mark Deuze
      Conferência de abertura do anolectivoda ECATI
      11 de Outubro 2010
    • “Academic distinctions between autonomous art and controlling managerialism overlook the synergies and connections between artists and managers in the art world, and in the daily practice of artists.”
      - Chris Bilton
    • Approaches to Strategic Media Management
      Rationalist focus on content
      Adaptive focus on process
      Interpretive focus on social architecture
    • EVERYTHING IS MEDIA MANAGEMENT
      - Liz McFall
    • EVERYTHING IS MEDIA MANAGEMENT
      - Liz McFall
      the industry
    • EVERYTHING IS MEDIA MANAGEMENT
      - Liz McFall
      the technology
    • EVERYTHING IS MEDIA MANAGEMENT
      - Liz McFall
      the workforce
    • EVERYTHING IS MEDIA MANAGEMENT
      - Liz McFall
      the worker
    • current trends in media management: getting bigger
    • current trends in media management: getting smaller
    • current trends in media management: tech vs talent
    • precarity in media work
    • 2009 total: 14,190+ jobs
      Layoffs and buyouts at U.S. newspapers in 2009
      2009
    • 2009 total: 14,190+ jobs
      Layoffs and buyouts at U.S. newspapers in 2009
      2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz
      2009
    • 2009 total: 14,190+ jobs
      Layoffs and buyouts at U.S. newspapers in 2009
      2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz
      On-location film and TV shoots in L.A. hit lowest levels on record
      2009
    • 2009 total: 14,190+ jobs
      Layoffs and buyouts at U.S. newspapers in 2009
      2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz
      On-location film and TV shoots in L.A. hit lowest levels on record
      Game industry suffered 10,000+ job losses since July 2008
      2009
    • understanding organizational practice in media companies
      MACRO
      regulations
      technology
      competition
      MESO
      culture
      strategies
      policies
      MICRO
      interactions
      relationships
      networks
    • the macro context of managing media work: concentration and disintegration in the hourglass
    • content a-la-carte
      content everywhere
      content for free
      content by users
      content goes global
      content about content
      the mesocontext of managing media work: content is kings
    • the microcontext of managing media work: from value chains…
    • the microcontext of managing media work: to value networks
    • MACRO
      a new international division of cultural labor
    • MESO
      flexible, swift and agile companies
      (rather than lumbering monoliths)
    • MICRO
      role change: from soloist to superstar DJ
    • Internet Usages in Portugal 2003-2008 (%)
      User based study: Top 10 uses of the Internet (% of Internet Users)
      Source: WIP Portugal 2003, 2006 and 2008
    • Internet Usages around the World
      Top 10 daily uses of the Internet, selected countries
      Source: WIP 2007
    • mdeuze@indiana.edu