Digital Economy

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Notes on slide 1

intro

From Chris Anderson

Shift from Ford model to Toyota model: capital = information instead of industries; Just In Time Production,

South Park after Obama election/victory speech http://en.wikipedia.org/wiki/About_Last_Night..._(South_Park) http://www.huffingtonpost.com/2008/11/06/south-park-obama-victory_n_141785.html http://www.southparkstudios.com/guide/1212/

Sennett

Productivity paradox

Glass consumer: We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. Governments and businesses collect and process our personal information on a massive scale. Everything we do, and everywhere we go, leaves a trail. But is this in our interests? The glass consumer appraises this relentless scrutiny of consumers' lives. It reviews what is known about how personal information is used and examines the benefits and risks to consumers. The book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life.

Radio Frequency Identification Tags are dubbed “ RFID” which is a technology that uses radio electromagnetic waves to identify either people or objects, such as inventory of food or clothing. Commonly RFID are used to store a serial number or a identifying characteristic that can help with inventory processing. RFID tag us an antenna and a transponder to interact with a RFID receiver.

Google + GPS: Google Latitude http://www.youtube.com/watch?v=Q-Oq-9enE-k http://googleblog.blogspot.com/2009/02/see-where-your-friends-are-with-google.html

IPv6 has some nice features such as incorporated multicasting, true individual device-to-device communication, auto-configuration (kind of a mandated Dynamic Host Configuration Protocol allowing devices to be added to a network with little or no manual configuration), Internet Protocol Security (IPSec), Domain Name System security, flexible protocol extensions, and slowing down growth of the routing table, the master list of network destinations used by backbone Internet providers to communicate from one network to another.

Three strands of de- bates on surveillance are introduced here. The first is the discussion on technologies used for surveillance. The second is the enticement of individuals to share information for rewards or incentives. Finally, the synoptic view is discussed, which is reverse surveillance where the observed watch those doing the surveillance. Deductively arguing by exploring the various works under these arguments, Elmer proposes his diagrammatic view of surveillance, in which, subjects are not simply profiled or surveyed, rather they are both rewarded for participating in the surveillance and punished if they choose to opt-out.

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Digital Economy - Presentation Transcript

- everything digital: economy
- general trends:
- shift from mass to niche production & marketing
- shift from the pareto principle to the long tail
- shift from market economy to personal information economy
- key media life issues:
- flexible production (at home and at work)
- a productivity paradox (and a happiness paradox)
- a “synoptic” view on technologies of surveillance
the Pareto Principle
when “hits” are not enough (anymore)
the Long Tail
Long Tail vs. Pareto Principle
scarcity abundance
“ we sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday”
the consequences: family and work
work: just-in-time production
family: just-in-time lives
work: flexible production
productivity paradox
happiness paradox
family: flexible accumulation
remember the glass consumer
Technologies of Surveillance: Coupons
technologies of surveillance: customer cards
technologies of surveillance: rifd
technologies of surveillance: gps
technologies of surveillance: individualized online addresses
a “synoptic” view: reverse surveillance
… and: reciprocal surveillance in the private sphere