Your SlideShare is downloading. ×
0
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Convergence Culture
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Convergence Culture

1,790

Published on

Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" …

Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,790
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • audience filmmaking
  • FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
  • Concurrent media exposure: media using
  • Web 2.0: media use = productive
  • Media using = media making
  • Media using = media making
  • writing: blogs http://wefeelfine.org/
  • 2. writing: Wikipedia Foundede by Jimmy Wales (PhD 1994 IU)
  • 2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana
  • http://www.clickitticket.com/articles/topmusicblogs.htm
  • Video: Youtube http://www.youtube.com/watch?v=NLlGopyXT_g (Michael Wesh: Kansas State U: http://mediatedcultures.net/mediatedculture.htm)
  • Machinema: This Spartan Life: http://www.thisspartanlife.com/
  • recap bottom up convergence culture: the audience creates; ex.: Velvet Strike http://www.opensorcery.net/velvet-strike/
  • FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
  • TOP DOWN CC: INTEGRATION We need to look at LARGE or SMALL companies differently they are all interconnected HUGE communicative complexity High labor mobility and contingency Opportunities for CONTROL as well as creative FREEDOM
  • Topdown cc hor+vert integration of media industries
  • Crossmedia storytelling http://www.atom.com/spotlights/starwars/challenge/ http://www.atom.com/funny_videos/sw_tarkin_n_friends/ http://www.atom.com/atomtv/
  • Transmedia storytelling
  • Nine Inch Nails Year Zero http://yearzero.nin.com/
  • Tru Blood campaign http://creativity-online.com/?action=news:article&newsId=130134&sectionId=behind_the_work
  • Yarosa: http://www.tmg-company.com/yarosa/
  • http://www.youtube.com/watch?v=AokB48BeRm4 voorbeeld: http://www.youtube.com/watch?v=JpQwuYmqRAQ&feature=related
  • http://www.unlockxbox.com/gameIdeas/theFinalists.aspx
  • http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=17554781 http://www.myspace.com/storytellerchallenge
  • Allows us to make media our of places.
  • Allows us to play within our spaces: http://www.streetwars.net/
  • We are increasingly mediating ourselves. Our experiences are an amalgamation of the experiences we have, but also the things we do and create.
  • Transcript

    • 1.
      • convergence culture
      • general trends:
      • media using =media making
      • but: remember the participation gap)
      • top down convergence: horizontal & vertical integration of media companies
      • bottom up convergence: media multitasking & concurrent media exposure
      • key issues:
      • the audience (co-) creates & the industry responds
      • new genres: crossmedia & transmedia storytelling
      • media use as “free labor”
      • living our lives as completely mediated
    • 2. media using is media making
    • 3. bottom-up convergence culture
    • 4.  
    • 5. Web 2.0: social media, user-generated content
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10. The People Formerly Known As The Audience
    • 11. writing and UGC: blogs
    • 12. writing and UGC: wikis
    • 13. audio and UGC: podcasts
    • 14. audio and UGC: audioblogs
    • 15. video and UGC: the YouTube phenomenon
    • 16. Have you ever uploaded a video to YouTube (or a similar videosharing website)? Yes 55% No 45%
    • 17. games and UGC: machinema
    • 18. games and UGC: mods
    • 19.  
    • 20.  
    • 21. top-down convergence culture
    • 22. media concentration / integration / cross-ownership
    • 23.  
    • 24. crossmedia storytelling
    • 25. transmedia storytelling
    • 26. transmedia in: music
    • 27. transmedia in: television
    • 28. new industry formats: SMS/MMS TV
    • 29. new industry formats: interactive/viral advertising
    • 30.  
    • 31. new industry formats: participatory games
    • 32. blurring the boundaries between “industry” and “audience” in production
    • 33. industry co-opts consumers as free labor
    • 34.  
    • 35.  
    • 36.  
    • 37. when production is consumption (and vice versa) reality becomes the media
    • 38. Media converges with reality TXTual Healing
    • 39. Street Wars
    • 40. mediating ourselves: media life storytelling

    ×