Marketing Your Library Final 1

Marketing Your Library 2.0 Go Where the Users Are Melissa Dessent Chris Kierig Deborah Paige-Jackson LIS 768 Library 2.0

Library Here, There and Everywhere!
Setting the Stage
Library decides to implement 2.0 services
Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted:
Information Technology
Reference
Circulation
Readers Advisory
This will generate interest and ownership from the staff right from the start

Library Here, There and Everywhere!
Marketing Plan
Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services!

Audiences
Staff
Current Users
Potential Users

Audiences
Staff
Get your staff on board
Generate excitement about new enhancements
They are your best ambassadors for the new services

Marketing to Staff
All Staff Day
Pre-Event Survey
Agenda for the day
Blog on the Intranet
Ongoing Communication
Training Opportunities
Communication in Staff Newsletter

Marketing to Staff – Staff Survey

Marketing to Staff – In-Service Day

Audiences
Current Users
Communicate with your patrons
Let them know that the library will still offer their regular services, but now there’s even more

Marketing to Current Users
Library Website
Guided Tours
Newsletter
Brochure
Patron Blog on the website
2.0 Day at the Library
Agenda for the day

Audiences
Potential Users
Reach out to past users and never-before users
Let them know that if they haven’t seen the library lately, they haven’t seen the library!

Marketing to Prospective Users
Video on YouTube
Social Networking Site
My Space, Facebook, etc.
Community Outreach
Library Fun Day
Flyers
Brochure
Bookmobile
Ads in Local Publications or on Local Websites

Conclusion
Questions/Discussion

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Marketing Your Library Final 1

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