Marketing Your Library Final 1

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Transcript

  • 1. Marketing Your Library 2.0 Go Where the Users Are Melissa Dessent Chris Kierig Deborah Paige-Jackson LIS 768 Library 2.0
  • 2. Library Here, There and Everywhere!
    • Setting the Stage
    • Library decides to implement 2.0 services
    • Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted:
      • Information Technology
      • Reference
      • Circulation
      • Readers Advisory
    • This will generate interest and ownership from the staff right from the start
  • 3. Library Here, There and Everywhere!
    • Marketing Plan
    • Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services!
  • 4. Audiences
    • Staff
    • Current Users
    • Potential Users
  • 5. Audiences
    • Staff
      • Get your staff on board
      • Generate excitement about new enhancements
      • They are your best ambassadors for the new services
  • 6. Marketing to Staff
    • All Staff Day
      • Pre-Event Survey
      • Agenda for the day
    • Blog on the Intranet
      • Ongoing Communication
    • Training Opportunities
    • Communication in Staff Newsletter
  • 7. Marketing to Staff – Staff Survey
  • 8. Marketing to Staff – In-Service Day
  • 9. Audiences
    • Current Users
      • Communicate with your patrons
      • Let them know that the library will still offer their regular services, but now there’s even more
  • 10. Marketing to Current Users
    • Library Website
      • Guided Tours
    • Newsletter
    • Brochure
    • Patron Blog on the website
    • 2.0 Day at the Library
      • Agenda for the day
  • 11. Audiences
    • Potential Users
      • Reach out to past users and never-before users
      • Let them know that if they haven’t seen the library lately, they haven’t seen the library!
  • 12. Marketing to Prospective Users
    • Video on YouTube
    • Social Networking Site
      • My Space, Facebook, etc.
    • Community Outreach
      • Library Fun Day
      • Flyers
      • Brochure
      • Bookmobile
      • Ads in Local Publications or on Local Websites
  • 13. Conclusion
    • Questions/Discussion