Marketing Your Library 2.0 Go Where the Users Are Melissa Dessent Chris Kierig Deborah Paige-Jackson LIS 768 Library 2.0

Library Here, There and Everywhere! Setting the Stage Library decides to implement 2.0 services Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted: Information Technology Reference Circulation Readers Advisory This will generate interest and ownership from the staff right from the start

Setting the Stage

Library decides to implement 2.0 services

Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted:

Information Technology

Reference

Circulation

Readers Advisory

This will generate interest and ownership from the staff right from the start

Library Here, There and Everywhere! Marketing Plan Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services!

Marketing Plan

Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services!

Audiences Staff Current Users Potential Users

Staff

Current Users

Potential Users

Audiences Staff Get your staff on board Generate excitement about new enhancements They are your best ambassadors for the new services

Staff

Get your staff on board

Generate excitement about new enhancements

They are your best ambassadors for the new services

Marketing to Staff All Staff Day Pre-Event Survey Agenda for the day Blog on the Intranet Ongoing Communication Training Opportunities Communication in Staff Newsletter

All Staff Day

Pre-Event Survey

Agenda for the day

Blog on the Intranet

Ongoing Communication

Training Opportunities

Communication in Staff Newsletter

Marketing to Staff – Staff Survey

Marketing to Staff – In-Service Day

Audiences Current Users Communicate with your patrons Let them know that the library will still offer their regular services, but now there’s even more

Current Users

Communicate with your patrons

Let them know that the library will still offer their regular services, but now there’s even more

Marketing to Current Users Library Website Guided Tours Newsletter Brochure Patron Blog on the website 2.0 Day at the Library Agenda for the day

Library Website

Guided Tours

Newsletter

Brochure

Patron Blog on the website

2.0 Day at the Library

Agenda for the day

Audiences Potential Users Reach out to past users and never-before users Let them know that if they haven’t seen the library lately, they haven’t seen the library!

Potential Users

Reach out to past users and never-before users

Let them know that if they haven’t seen the library lately, they haven’t seen the library!

Marketing to Prospective Users Video on YouTube Social Networking Site My Space, Facebook, etc. Community Outreach Library Fun Day Flyers Brochure Bookmobile Ads in Local Publications or on Local Websites

Video on YouTube

Social Networking Site

My Space, Facebook, etc.

Community Outreach

Library Fun Day

Flyers

Brochure

Bookmobile

Ads in Local Publications or on Local Websites

Conclusion Questions/Discussion

Questions/Discussion