My Personal Brand
Plan
Not just any Wa flower

Brand Statement

Where am I going with this?
There isn’t really one thing, that I
can say at this moment in my life, that I can focus on and base
my personal brand around. What I do know, is I like
and I like making people . That is my
foundation, and as time passes and I can slowly define the image
I want to portray I will have a better idea of what my focus will
be. For now, I will just have fun with whatever I
am trying to communicate.

Goal
To be considered awesome at what I do.
"When I get sad, I stop being sad, and be instead. True story.“
– Barney Stinson

More Goals
 To not be a “ ” and stand out from the masses of
others that are trying to accomplish the same things as myself
 Transmit my humour and sarcasm in my writings
 To develop a personal brand that reflects
 To be considered a creative & authentic
 To make others (out loud, if possible)

Objectives
 To connect people with similar interest to mine, using social
media, in the areas of fashion, sports, health and relationships all
through a by nov 2009
 To create a group of followers that regularly check and comment
my blog by June 2010
 To have people within my age group look at daily life challenges
in a more positive, light-hearted way.
 To develop a unique identity and each day Grow my followers on
Twitter

SWOT
 Very competitive and growing industry
 People that have larger networks and
more experience have greater
opportunities to gain followers
 There are a lot of witty and awesome
people out there

Key Messages

Channels
Throughout my career, the number of channels that I use will increase. As my career requires me
to connect with different communities, I will need different forms of communication. I have
started by using the following methods to communicate my messages:
 Linked In facilitates the process of being able to connect to and get in touch with
professionals
 Using Twitter I can follow PR professionals and be able to see what they have to say and
what type of discussions they want to engage in, and events that are taking place
 Blogging will allow me to express myself and my personality so that others can see what
I am about. It will also be beneficial because I can follow people and develop my own
following.

Where I can be found. . .
 Linked In: Maria de Romana
 Twitter: @maria_dr14
 Ning: Maria de Romana
 Wiki pages that I created for university assignments:
 http://destinationunknown.wikispaces.com/
 http://chocolateandvanilla.wikispaces.com/
 http://cct310b.wikispaces.com/iCommerce
 Wiki’s that I contributed to for university courses:
 http://cct333-w08.wikispaces.com/
 http://cct300-f07.wikispaces.com/
 http://cct205w07.wikispaces.com/

Tactics
 Join CPRS and apply for their mentorship program
 Continue to volunteer for various organizations
 Try to build new contacts in the PR industry, and maintain connections with
contacts that I have already established
 Continuously develop by still letting my personality be
present through blogs and
 Update all resumes and work information on sites that I am currently a
member of
 Be part of the communities of where I want to be. Surround myself with the
people that I want to to be.
 Use Twitter and Facebook to connect people to my blog

My Plan of Action
Nov –Dec: Jan – Feb:
 Start my blog and update blog it at least
once a week • Update all online resumes: Workopolis,
Monster, Linked In and UofT Career Builder
 Join CPRS or IABC
• Begin putting together my portfolio
 Volunteer at a PR event
• Start looking for Internship opportunities
 Attend two networking events
• Meet with two professionals within the PR
 Apply for a mentor through CPRS industry
 Attend a Third Tuesday event • Continue to meet goal of updating blog once
 Join “20 Something Bloggers: The bloggers a week
with the most to say” on the Ning network
• Follow an additional five PR professionals
March – April:
• Have an internship lined up
• Reach 150 followers on Twitter