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Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
Keynote by Mario Derba at Oracle Day in Lisbon
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Keynote by Mario Derba at Oracle Day in Lisbon

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Mario Derba's keynote at Oracle Day in Lisbon, November 7 2012. Overview on Oracle's strategy and Engineered Systems

Mario Derba's keynote at Oracle Day in Lisbon, November 7 2012. Overview on Oracle's strategy and Engineered Systems

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  • 1. Navigating Complexityby Simplifying I.T.Mario DerbaRegional Sales VP, Oracle Systems, South Europe1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. SAFE HARBOR STATEMENT The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. 63% 21% 16% Run the Grow the Transform the Business Business Business Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 20123 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. I.T. POWER Innovation4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. Some Areas of Innovations Are Reshaping IT Value and Economics Cloud Mobile Revenues Costs ERP Social Hub Service Integration SCM C Copyright 2012, Oracle. All rights reserved. 5 Oracle Confidential HR
  • 6. Oracle StrategyComplete Stack Complete Choice• Best-of-Breed • On-Premise• Open • Private Cloud• Vertical Integration • Public Cloud• Extreme Performance • Hybrid• Engineered Systems
  • 7. ASSEMBLING THE7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. TO WORK TOGETHER8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Oracle’s Architectural Vision Complete, Open, Integrated Systems ENGINEERED TO WORK TOGETHER Tested, Certified, Packaged, Deployed, Upgraded, Managed and Supported Together9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. CUSTOMER EXPERIENCE10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. Smart Phones X Filters Phone A AddedPickup Store to Cart Phone C 16 to 64GB 16 to 64GB Device Brand Store Apple (70) Availability Samsung (66) Black Phone A with 64GB Memory HTC (30) A Store Sale: $129.99 146 Available Store B BlackBerry (31) Joe Buyer Availability 5 Available Check Check Availability LG (24) In-store Pickup 20 Available Store C See all Store D Phone B 30 Available Phone D Price Billing $50-$100 (38) 16 to 64GB 16 to 64GB Add to Cart $100-$150 (25) Can anyone recommend a good $150-$200 (50) $200-$250 (20) smartphone? Check Availability Check Availability11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. Updating Inventory Complete! Item QTY PH086 23 ST171 47 PR251 145 146 HT102 82 OR337 5 NT649 79 ET849 214 TK014 83 NA229 22 HR646 27 PY504 175 TS747 15 LS992 312 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. Mservice.com Your Account Mservice Live Chat jbuyer ********** Can I help you today? Login I would like to upgrade my services13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. Customer Journey Across Channels Web Mobile Social In-store Kiosks Call center14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. Customer Journey Across Channels MAINTAIN / NEED / RESEARCH SELECT PURCHASE RECEIVE / USE RECOMMEND Web Mobile Social In-store KiosksCall center 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. MAINTAIN / NEED / RESEARCH SELECT PURCHASE RECEIVE / USE RECOMMEND Web Experience/Portal E-Commerce & Live Help Web Order Mgmt Story Inventory Knowledge/Policy Mgmt Mobile Mobile Platform Social Engagement Social Social Marketing & Monitoring Point of Service In-store Store Inventory Order Mgmt KiosksCall center Order Mgmt 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. Oracle’s Complete Customer Experience MAINTAIN / NEED / RESEARCH SELECT PURCHASE RECEIVE / USE RECOMMEND Web Mobile Social In-store Oracle Cloud Oracle ATG Web Oracle RightNow CX Oracle Retail Point Oracle Knowledge Social Engagement Commerce Cloud Service of Service Management and Monitoring Kiosks Oracle Retail Oracle Oracle Oracle Endeca Oracle Cloud Store Inventory Siebel WebCenter Guided Search Social MarketingCall center Management 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. Challenges with First Generation Clouds 40% 1 62%! st Gen 82% ! ! ! ! ! Cloud Silos Loss of Visibility Security & & Integration & Control Data Privacy Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 201219 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 20. Leveraging Cloud Innovations for the Enterprise • Offload Capital Expenditures • Elastic Scalability • Enterprise Agility • Better Resource Utilization Challenge: How to Harmonize On- Premise and Cloud Computing?20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
  • 21. Complete Suite of Integrated Services Human Customer Enterprise Application Talent Sales & Planning & Financial Capital Service & Resource Services Management Marketing Budgeting Reporting Management Support Planning Social Social Social Engagement Social Social Data Services Marketing & Monitoring Network Sites & Insight Platform & Database Java Developer Storage MessagingInfrastructure Services 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. Co-Mingled Data Complete Data Isolation COMPANY YOUR B DATA A COMPANY YOUR DATA COMPANY A COMPANY B22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 23. APR MAR FEB YOUR DATA CENTER JAN Flexible Flexible Upgrades Deployment23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 24. Extremely Easy-to-Use Flexible subscription Multiple Payment options Self-service sign-up Instant Provisioning Self-service Control24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 25. Proven Enterprise Grade Infrastructure and Architecture Hardware & Software Infrastructure Management Infrastructure VM VM VM VM SaaS Provisioning Monitoring Social Diagnostics 2 NODE 2 NODE RAC RAC DBMS DBMS PaaS Change Management Designed as Enterprise Private Clouds Complete Stack Management Built on Exadata & Exalogic Real-Time Monitoring and Auto Healing Secure, Reliable and Flexible Upgradability Lights Out Lifecycle Management25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 26. Customers Have Multiple Options With Cloud PRIVATE CLOUD PUBLIC CLOUD HYBRID CLOUD Oracle delivered as managed Oracle delivered as Oracle delivered as cloud services in a private cloud subscription-based services private & public cloud services COMPLETE CHOICE26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 27. of staff use a MOBILE device for work Source: Microsoft research as quoted in the Financial Times, September 26, 201227 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 28. Extending Enterprise Solutions to Mobile Platforms • Access to Enterprise Systems without Opening a Laptop • Greater Productivity • 24 / 7 Responsiveness Challenge: How to Embrace Mobile Solutions Without Rebuilding Underlying Systems?28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
  • 29. Build Your Oracle’s Own Apps Mobile Apps APP ORACLE’S MOBILE PLATFORM MOBILE STRATEGY29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 30. enterprise data at every layer—database, business logic and user interface your enterprise and mobile applications applications once that run on any device ORACLE’S MOBILE PLATFORM30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 31. Social Business of Facebook users 70% of marketers have little have “liked” a brand understanding of social media conversations happening around their brand Sources: “10 Facts about Consumer Behavior on Facebook” and consumer behavior study on Twitter, Constant Contact® and research firm Chadwick Martin Bailey Alterian’s 8th annual marketer survey, 201131 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 32. Social Engagement: Channels and Technologies Search Engine Optimization Facebook Pinterest Advertisements Gadgets URL Shorteners Curation PromotionsTumblr Mixi Games Social Publishing Instagram Social MarketingnkedIn Google+ Twitter Renren YouTube 32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 33. Social Interactions: Orchestrate and Engage Search Engine Optimization Facebook Pinterest Advertisements Gadgets URL Shorteners Curation PromotionsTumblr Mixi Games Social Publishing Instagram Social Marketing Google+nkedIn Twitter Renren 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 34. Social Collaboration • Make it easier to collaborate • Leverage the collective wisdom • Make better decisions more quickly Challenge: How to Use Social Benefits for Enterprise Problems?34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
  • 35. Social Commerce Social Marketing Social Service Social Selling Social Recruiting Social Collaboration Social HR35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 36. Social Commerce Social Marketing Social Marketing Social Service SocialEngagement Social Selling Data && Monitoring Insight Social Recruiting Social Network Social Collaboration Social HR36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 37. BIG DATA37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 38. VOLUME VELOCITY VARIETY38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 39. IS HARD TO FIND VOLUME VELOCITY VARIETY39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 40. DECIDE ACQUIRE for Acquiring & Organizing Information of New Infrastructure Processing ANALYZE ORGANIZE Analytics40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 41. Comprehensive Big Data Solution ACQUIRE ORGANIZE ANALYZE DECIDE DECIDE ACQUIRE for Acquiring & Organizing Information of New Infrastructure Big Data Exadata Appliance Processing Exalytics ANALYZE ORGANIZE Analytics Hadoop Hybrid Columnar Analytic Applications NoSQL Database Compression In-memory Processing Advanced Analytics41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 42. SIMPLIFY I.T.42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 43. Oracle Engineered Systems Hardware and Software, Engineered to Work Together43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 44. introducing EXADATA X3 DATABASE IN-MEMORY MACHINE44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 45. What to Consider When Evaluating45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 46. Oracle’sApproachSimplification46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 47. Server Storage NetworkingOracle’sApproachIntegration& Risk Reduction47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 48. Oracle’sApproachIntegration& Risk Reduction48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 49. Intelligent service deliveryOracle’s Complete,Approach automated and simplifiedTransformation User enabled IT service49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 50. Drive a new paradigm in your data center50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 51. This is the start of your journey with Oracle as your partner51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 52. MARIO DERBA Regional Sales Vice President South Europe SystemsOracle Italia SrlViale Fulvio Testi, 136 Phone +39 02.24959.63020092 Cinisello Balsamo (MI) mario.derba@oracle.comItaly www.oracle.com Twitter: @Mderba Personal Site: www.marioderba.com52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 53. 53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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