Keynote by Mario Derba at Optimized Data Center event, Milano

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Mario Derba's keynote at Oracle Optimized Data Center event in Milan, on November 20, 2012.

Mario Derba's keynote at Oracle Optimized Data Center event in Milan, on November 20, 2012.

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  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. Optimized Data CenterMario DerbaRegional Sales VP, Oracle Systems, South Europe 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. Time between Innovations decrease Time to Reach 15 M Users Radio TV Internet iPhone 5 30 Years 17 Years 3 Years sold 15 M in a few weeks3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. Growth in Data Diversity and Usage increase 1.8 Zetabytes of Data in 2011, 20x growth by 2020 Enterprise Mobile 45 % growth in Database Data #1 Internet Access Device in 2013 Big Data Social Media Large Customers top 50 PB $ 30B/Year in commerce by 2015 Regulations 300 Exabytes Cloud in Archives 80 % of new Applications and their Data by 20154 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. New User Requirements Devices, Social Media, Apps Bring your Own Device5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. New Pressures on your IT Explosion in Users have Business requires Market provides mobile devices, access to services new services new opportunities data and risk outside of IT6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7. 207 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. WHERE IT IS Aging siloed Fragile multi-vendor SpiralingTODAY? infrastructure Architectures service costs 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Choice Cross Layer Reliable andWHAT’S Aging siloed integration and Fragile simplified multi-vendor between buy Spiraling or build, evenNEEDED infrastructure Optimization Architectures Architectures service costs for integrated systems9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. IT Needs to Be Seen as a Leader10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. IT Needs to Be Seen as a Leader11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. The risk of the current trajectory12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. IT Needs to Be Seen as a Leader13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. We’re at a tipping point in IT14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. Today you have a choice15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. Drive a new paradigm in your data center16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. See your value diminish and be replaced by services purchased outside of IT17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. Oracle Celebrates 25 Years of SPARC and 20Years of Solaris Innovation18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. Adding Customer Value From 85+ Acquisitions MIDDLEWARE BI IDENTITY & PERFORMANCE ENTERPRISE PLATFORM & MGMT ACCESS MGMT MGMT CONTENT MGMT DATA INTEGRATION OPERATING SYSTEMS MANAGEMENT VIRUTAL SYSTEMS MACHINES19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 20. Oracle StrategyComplete Stack Complete Choice• Best-of-Breed • On-Premise• Open • Private Cloud• Vertical Integration • Public Cloud• Extreme Performance • Hybrid• Engineered Systems
  • 21. ASSEMBLING THE21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. TO WORK TOGETHER22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 23. Oracle’s Architectural Vision Complete, Open, Integrated Systems ENGINEERED TO WORK TOGETHER Tested, Certified, Packaged, Deployed, Upgraded, Managed and Supported Together23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 24. TO WORK TOGETHER24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  • 25. Some Areas of Innovations Are Reshaping IT Value and Economics Cloud Mobile Revenues E R Costs S C P C R M H M R Social Hub Service Integration Copyright 2012, Oracle. All rights reserved. Oracle Confidential
  • 26. TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 27. Extending Enterprise Solutions to Mobile Platforms • Access to Enterprise Systems without Opening a Laptop • Greater Productivity • 24 / 7 Responsiveness Challenge: How to Embrace Mobile Solutions Without Rebuilding Underlying Systems?27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 28. Social Collaboration • Make it easier to collaborate • Leverage the collective wisdom • Make better decisions more quickly Challenge: How to Use Social Benefits for Enterprise Problems?28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 29. • Security I.T. organizations • Reliability need to keep up with • Performance these new demands29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 30. Challenges with First Generation Clouds 40% 1 62%! st Gen 82% ! ! ! ! ! Cloud Silos Loss of Visibility Security & & Integration & Control Data Privacy Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 201230 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 31. Complete Suite of Integrated Services Application Human Customer Enterprise Talent Sales & Planning & Financial Capital Service & Resource Services Management Marketing Budgeting Reporting Management Support Planning Social Social Social Engagement Social Social Data Services Marketing & Monitoring Network Sites & Insight Platform & Database Java Developer Storage MessagingInfrastructure Services 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 32. Extremely Easy-to-Use  Flexible subscription  Multiple Payment options  Self-service sign-up  Instant Provisioning  Self-service Control32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 33. Leveraging Cloud Innovations for the Enterprise • Offload Capital Expenditures • Elastic Scalability • Enterprise Agility • Better Resource Utilization Challenge: How to Harmonize On- Premise and Cloud Computing?33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 34. Customers Have Multiple Options With Cloud PRIVATE CLOUD PUBLIC CLOUD HYBRID CLOUD Oracle delivered as managed Oracle delivered as Oracle delivered as cloud services in a private cloud subscription-based services private & public cloud services COMPLETE CHOICE34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 35. E R S P C Enterprise Service Integration C R M H M R Extend with Application Centric Application Centric Custom Customization Business ProcessesInstall and CodeConfigure Integrate with other Application s Cross App Automation Upgrade57% of companies not running current releases of 41% of companies indicate monolithictheir ERP indicate prohibitive costs of upgrading application architecture forces costly and complex -Aberdeen Group -Aberdeen Groupcustomizations as a key reason changes Challenge: How to Integrate Existing Functionality Without Rebuilding Underlying Systems?35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 36. IT Key Challenges Are Driving CIOs to Develop a Solid Strategy towards DC Optimisation Description • IT budgets are flat or down while Data Centers cost are IT Budget increasing 20% per year • Suboptimal IT costs mix : >65% of costs for running the IT Cost Mix business • Business process resilience is driving the need of performance DC Complexity and continuous availability solutions • Data Center complexity is driven from both Operations and Infrastructure fronts… largely impacting the economics Data Growth • Data growth is eating a larger and larger chunk of IT budget • Multi-channel and social media driving complexity in New Mega- understanding and managing customer relationship Trends • Public Cloud as emerging sourcing option36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 37. Data Center Challenges Are Typically Approached with ManyDifferent Tactics that Do Not Always Deliver Long Term Solutions … On Set Tactic Impact Follow On Tactic • Running out of space, • Add Servers and Storage • Increase density of server power and/ or cooling Components resources capacity • More capacity but with • Increase density of server • Unused slots to solve cooling and power resources cooling challenges availability challenges • Remove and replace older • Buys time to satisfy short Tactics Need Increasing less efficient hardware and medium term demand; • Virtualization resources reduces power and cooling to Be Demand for ImplementedComputing and • Virtualize • Virtualization • Increase admin In Concert to Storage environments sprawl task automation Achieve • Slow down demand for Desired Long • Pool resources • Increase utilization storage and compute Term Results resources • Implement ILM, Deduping • Slow down demand for • Slow down demand for of data, Compression storage storage Source: Oracle Insight 37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 38. … While a Comprehensive Strategic Optimisation of Data CenterWill Enhance Service Delivering and Improve Economics IT Cost Mix Improve 100% 100%Efficiency and Focus on HW, DC space and IT staff Transform 14 Utilization the Business 25 Grow the 20 Use virtualization, server Business Green IT consolidation and energy-saving 25 Operations best practicesDeliver Higher Support business continuity, scale- Quality of out to support growth and faster/more Run the 66 Service predictable performance Business 50 Enable faster updates, new Boost IT application deployment and respond Agility to changing workloads As Is To Be Source: Oracle Insight Analysis38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 39. To Achieve DC Optimisation, FolIow a Pragmatic Evolutionary Approach … Standardisation and Cloud/Shared Silo Optimisation Consolidation Services Client 1 Pt. to Pt. Integrations Integration Layer FBT PAY G NTS TRDS Customs NTS A/c Service Group A Service Group B Service Group C Inv Data……. SFAProduct product ERP SCM productMES- DB LMS MGMT DB- B2B RRE IPS Penalty Re fun ds RBA De f SFA-Product SFA Stage Product ERP- ERP- Stage product Dev MES- MES- Stage B2B- B2B- Stage Application Grid Application Grid Application Grid PaaS IaaS In tegrate d A/C 1 SFA- Dev Test Prod Stage Prod Excise Payments IT-as-a-Service Complian ce CR EC I ADD AW A ELS CCD Staff SFAProduct product ERP SCM productMES- DB LMSInv DB- Business Staff Phone Product ERP- product Dev Stage MGMT Data Grid Data Grid Data Grid SaaS DDDR TASS PKI CDCC IVR CWMS GC I WOC B us. Intel Stage Ref aterial m B OA Security Security Security Security Security Layer Remote TAX Client B ANK Staff Staff AG ENTS Call Centres B EP• Physical silos • Migrate Legacy • Virtualize all layers • Virtualized pools of applications resources• Peak load sized • Integrated from • Standardized applications to disk • Shared Services• Heterogeneous platforms • Any scale, vertical and • Provision Services,• Difficult to scale • Right-size for horizontal Transactions• Expensive to workloads • Enterprise wide • Modular manage • Consolidate and Management Infrastructure virtualize servers 39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 40. In Particular There Are Relevant Aspects of the Data Center to Focus on in Order to Achieve Higher Efficiency and Effectiveness of Service Delivery Process And Operations IT Management Asset Computing Sourcing Network Facilities40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 41. Workload Analysis Can Assist With Critical Compute Infrastructure Decisions Create a Baseline of All Optimize Workloads Based on Assign the Right Infrastructure to 1 2 3 Applicable Workloads Relevant Attributes the Optimized Workloads Proxy Caching Web Servers J2EE App Svr BI ERP Batch CRM Data Analysis• Ability to use detailed or high-level • Multi-attribute based model used to • Infrastructure driven by capability workload information as inputs to the identify to optimize the workloads to the maturity and targets model right infrastructure choices • Drives the TCO models• Workload-driven optimization is relevant • Capability maturity is ascertained at each only to those initiatives that are in a un- workload level if applicable finalized architecture stage Source: Oracle Insight 41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 42. Grid Computing Means Virtualizes and Pools IT Resources • Physical, dedicated silos • Virtualized, shared resources • Sized for peak load • Improved utilization • Difficult to scale • Scale as needed • Expensive to manage • Efficient to manageSource: Oracle Insight 42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 43. Grid Computing Economics for Data Center Grid Computing Virtualisation and Pay-as-you-go scale- High Quality of Automated Grid Clustering enable out Service Management Consolidation• Lower Capex • Avoid upfront Capex • Avoid lost user • Raise IT Staff• Lower Opex and Opex productivity efficiency • Improve Customer • Lower Opex service Source: Oracle Insight 43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 44. What to Consider When Evaluating44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 45. It’s up to you, toTake the Right Path45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 46. I.T. Innovation46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 47. Oracle’sApproachSimplification47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 48. Server Storage NetworkingOracle’sApproachIntegration& Risk Reduction48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 49. Oracle’sApproachIntegration& Risk Reduction49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 50. Intelligent service deliveryOracle’s Complete,Approach automated and simplifiedTransformation User enabled IT service50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 51. Key Elements of an Optimized Data Center51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 52. We’vealreadyundergonethis processourselves52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 53. Significant Cost Savings and Improvement 2x 95 % 75 % 50 %53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 54. Drive a new paradigm in your data center54 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 55. Oracle Optimized Data Center ORACLE OPTIMIZED SOLUTIONS ENGINEERED SYSTEMS ORACLE ORACLE OPTIMIZED OPTIMIZED SERVER STORAGE55 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 56. Drive a new paradigm in your data center Rewards56 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 57. Le esperienze dei nostri Clienti EVOLUZIONE DELL’IT E DEL DATACENTER IN FASTWEB SEA – GLI AEROPORTI DI MILANO ED IL PROGETTO DI ICT CONTINUITY57 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 58. This is the start of your journey with Oracle as your partner for the Optimized Datacenter58 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 59. MARIO DERBA Regional Sales Vice President South Europe SystemsOracle Italia SrlViale Fulvio Testi, 136 Phone +39 02.24959.63020092 Cinisello Balsamo (MI) mario.derba@oracle.comItaly www.oracle.com Twitter: @Mderba Personal Site: www.marioderba.com59 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 60. 60 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.