Stay Ahead Of The Curve With Asae & The Centers Latest Research
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Stay Ahead Of The Curve With Asae & The Centers Latest Research

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Keep up with ASAE & The Center's latest research. Hear the results from the Economic Impact Study, Decision to Give, and other work we are highlighting. Hear from your fellow association executives ...

Keep up with ASAE & The Center's latest research. Hear the results from the Economic Impact Study, Decision to Give, and other work we are highlighting. Hear from your fellow association executives who have hands on experience using the research in all areas of association management. Get your questions answered and head back to the office armed with the tools you need to succeed!

Monica Dignam, VP, industry & market research, ASAE & The Center for Association Leadership

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Stay Ahead Of The Curve With Asae & The Centers Latest Research Presentation Transcript

  • 1. Annual Meeting 2009UPDATEASAE & The Center Impact StudyBeliefs, Behaviors and Attitudes in Response to the Economy
    Monica Dignam, VP Research
    Greta Kotler, Chief Knowledge Officer
    ASAE & The Center
    Presented: August 16, 2009
    Connecting Great Ideas and Great People
  • 2. Methodology
    ASAE & The Center conducted three studies in our economic series:
    In December/January our first members’ member study involved 97 different associations – 8500 members responded;
    In March we conducted a survey of associations, 1100 associations responded
    In June, we followed-up the members’ member study – 77 associations participated with over 7,000 respondents.
  • 3. Methodology, continued
    In the members’ member studies (Winter and Summer) each participating association contributed either a complete list of members or a randomly selected list of members, up to 3,000 members per association;
    The surveys was deployed electronically with each member contributed receiving at least one follow-up after the initial deployment.
    Members’ member respondents were asked to identify ways in which they participated in the activities of the association(s) in their field and then to predict the likelihood of their participation in the same activities in the coming year.
    Associations were asked similar questions from the perspective of those delivering services to members.
  • 4. Respondent Profile: Industry
    41 associations contributed names to both the Winter and Summer studies;
    There were few differences between associations that participated in both waves and those that participated in only the Summer wave.
    Associations represent a wide variety of industries. Large segments in:
    Education
    Healthcare
    Science & Engineering
    Law
    Financial Industry
    Design Professions
    Recreation
  • 5. Respondent Profile: Sector
    Winter
    Summer
  • 6. Respondent Profile: Career Status
  • 7. Response by Age and Location
    Winter
    Summer
  • 8. World Location Summer 2009 Respondents
  • 9. Summer 2009 Respondents Report Employer Response to
    Supporting Their Association Activities
  • 10. Association CEOs Reported Actions and Expected Actionsin Response to the Economy
  • 11. Member Response Compared to Association CEO Response
    to Anticipated Changes
  • 12. Payment of Association Dues in 2008
  • 13. Likely Action Next Renewal
    50.0%
    45.0%
    40.0%
    Pay their own dues
    now and will
    35.0%
    continue to do so
    30.0%
    Employer pays now,
    -
    pay if
    and will self
    25.0%
    employer stops
    43.4%
    42.1%
    20.0%
    Employer pays now,
    and will drop if
    15.0%
    29.6%
    employer stops
    26.6%
    22.6%
    10.0%
    15.9%
    Will drop regardless
    14.1%
    5.0%
    of who pays
    5.7%
    0.0%
    Winter
    Summer
  • 14. Association CEOs’ Anticipated Changein Revenue from Membership
  • 15. Likely Action on Next Renewal by Age
    39.3
    40%
    35%
    Will pay their own
    31.8
    dues if employer stops
    30.9
    32
    paying
    -
    Winter
    30%
    28.9
    29.3
    Will drop their
    27.2
    membership if
    25%
    27.2
    26.3
    employer stops paying
    25.1
    -
    Winter
    23.1
    19.5
    20%
    Will pay their own
    20.1
    dues if employer stops
    19.7
    paying
    -
    Summer
    18.6
    18.1
    15%
    16.6
    Will drop their
    membership if
    employer stops paying
    12.2
    10%
    -
    Summer
    10.7
    8.4
    5%
    Prewar
    Early boom
    Late boom
    Generation X
    Millenial
  • 16. Next year at this time, do you think that your employment situation will be better, worse, or about the same?
  • 17. Percentage of respondents who plan to drop their association membership at next renewal regardless of who pays (by perception of employment situation)
  • 18. Responses to Questions About the Value of Associations(on a 1-5 scale, 5 = “strongly agree”)
  • 19. My association(s) provide me with the resources I need to cope with a down economy (on a 1-5 scale, 5 = “strongly agree”; chart shows mean)
  • 20. Level of Agreement with the Statement: “In an economic downturn my personal participation in association activities is curtailed” by Perception of Upcoming Employment situation
  • 21. Types of Association Participation in the Previous Year
  • 22. Percent of previous year in-person association
    Meetings attendees who report low probability of
    going to the same type of meeting in the coming year
  • 23. Longest Distance Traveled One Trip/One Way in the Previous Year Compared to Next Year’s Intended Miles
  • 24. THANK YOU
    For a copy of the White Paper –
    Summer 2009 Impact Study “Beliefs, Behaviors and Attitudes in Response to the Economy” and a wealth of other information about how the economy affects associations and association management
    Visit
    www.asaecenter.org/economy