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Examine the key components for successful political action committees (PACs) and grassroots programs and how synergies from both can be utilized to maximize results. Discuss how these synergies will advance your government relations program. Examine proven approaches when facing PAC fatigue, how to get your organization out of a PAC rut, how to deal with competing PACs, and how to make your PAC and grassroot programs standout from the competition.
Amy Mignogna, senior manager of government affairs, Ohio Society of CPAs
Paul Williams, CAE, senior director of government relations, Assisted Living Federation of America