Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m.<br />Content Leaders:<br />Elizabeth ...
Case Study:American Political Science Association<br />What happens when you have TONS of Word of Mouth<br />…and it’s all...
Case Study:American Political Science Association<br />Membership is <br />(say it with me) <br />EVERYONE’S business<br />
Case Study:American Political Science Association<br />Who is allowed to say… <br />“Yes”<br />
Case Study:American Political Science Association<br />Take the long view<br />
Case Study:American Political Science Association<br />Bad WOM  Good WOM<br />
The Membership Culture<br />How does your board viewmembership recruitment?<br />
The Membership Culture<br />Create Your #1Membership Marketing Team!<br />
The Membership CultureVolunteer Leaders<br />The Courtship<br />The Engagement<br />Membership Work<br />
Membership<br />Training CampforVolunteer Leaders<br />
The Membership CultureVolunteer Leaders<br />Get promises and keep score<br />
Come on Down to the Membership Roundup!<br />Who: The FSA Board<br />What: A Membership Phonathon<br />When: September 15t...
The Membership CultureVolunteer Leaders<br />Reward & Celebrate!<br />
MAJ Board Baseball<br />Batter Up for the 2008-09 Game!<br />Singles<br />Michelle Bloomfield<br />Petra Green<br />Freddi...
SAMPLE CHART FOR BOARD<br />
Membership Fun<br />M&Ms –The Real Meaning<br />m<br />m<br />Membership& Money!<br />m<br />m<br />m<br />m<br />m<br />m...
Lifetime Value of a Member<br />
The Membership CultureProfessional Staff<br />Paying Members = Paid Employees<br />Everyone works in membership<br />Orien...
The Membership CultureProfessional Staff<br />Earners vs. Spenders<br />Bomb the “silos”<br />Every contact counts<br />
Case Study: Consortium for School Networking<br />It’s all in the details<br />
Case Study: Consortium for School Networking<br />Word of Mouth <br />(again)<br />
Case Study: Consortium for School Networking<br />Volunteers are your BEST resource<br />
Case Study: Consortium for School Networking<br />DO sweat the small stuff<br />		(sometimes)<br />
Current Research<br />According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (...
Current Research<br />According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (...
Tie it all up!<br />Tips for the shoestring marketer<br />
Shoestring Experience<br />
Your TurnAudience Q & A<br />
Contact Information<br />Elizabeth Weaver Engel, MA, CAE<br />Director of Marketing & Sponsorship<br />NACHRI<br />Eengel@...
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Membership Marketing On A Shoestring Budget

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It’s easy to develop a high-impact marketing campaign when you have millions of dollars to invest. But what if you lack the budget to compete with the big dogs – or even the big dog associations? Are you out of luck? Consigned to obscurity? Absolutely not! Join your fellow small staff association executives to share the techniques, tips and tricks that will help you stretch every marketing penny to its most productive limit.

Elizabeth Engel, CAE, Director of Marketing & Sponsorship, National Association of Children's Hospitals & Related Institutions

Kathleen Wilson, CAE, executive director, National Association of Trial Lawyer Executives

Published in: Business, News & Politics
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  • You can download a free copy of the Membership Marketing Benchmarking Report cited in this presentation at:

    http://www.marketinggeneral.com/default.asp?section=81
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  • Place a bag of M&Ms at each seat at a board meetingDress up as an M&MGive out M&M prizesThe ideas are endless!http://www.mms.com/us/
  • Visit MGI’s booth, #113 for a copy of the report.
  • Membership Marketing On A Shoestring Budget

    1. 1. Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m.<br />Content Leaders:<br />Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI<br />Kathleen Wilson, CAE, Executive Director, NATLE<br />www.asaecenter.org<br />Connecting Great Ideas and Great People<br />
    2. 2. Case Study:American Political Science Association<br />What happens when you have TONS of Word of Mouth<br />…and it’s all BAD?<br />
    3. 3. Case Study:American Political Science Association<br />Membership is <br />(say it with me) <br />EVERYONE’S business<br />
    4. 4. Case Study:American Political Science Association<br />Who is allowed to say… <br />“Yes”<br />
    5. 5. Case Study:American Political Science Association<br />Take the long view<br />
    6. 6. Case Study:American Political Science Association<br />Bad WOM  Good WOM<br />
    7. 7. The Membership Culture<br />How does your board viewmembership recruitment?<br />
    8. 8. The Membership Culture<br />Create Your #1Membership Marketing Team!<br />
    9. 9. The Membership CultureVolunteer Leaders<br />The Courtship<br />The Engagement<br />Membership Work<br />
    10. 10. Membership<br />Training CampforVolunteer Leaders<br />
    11. 11. The Membership CultureVolunteer Leaders<br />Get promises and keep score<br />
    12. 12. Come on Down to the Membership Roundup!<br />Who: The FSA Board<br />What: A Membership Phonathon<br />When: September 15th Noon – 3:00 p.m. BBQ & fixins will be served<br />Where: The FSA Corral, 123 Main Street<br />
    13. 13. The Membership CultureVolunteer Leaders<br />Reward & Celebrate!<br />
    14. 14. MAJ Board Baseball<br />Batter Up for the 2008-09 Game!<br />Singles<br />Michelle Bloomfield<br />Petra Green<br />Freddie King<br />Otis Rush<br />Hubert Sumlin<br />M. WatersDinah Winters<br />Triples<br />Eric Clapton<br />Robert Cray<br />Ronnie Earl<br />Buddy Guy<br />Steven R. Vaughan<br />Grand Slams!<br />Barry Adams (5)<br />Richard Chalmers (4)<br />Sue Pyle (7)<br />Martha Stewart (11)<br />Gary Wilkins (6)<br />Tom Wright (8)<br />Louise Zambri (9)<br />Doubles<br />Cindy Axelrod<br />John Blaine<br />Pat Blaire<br />Jeff Caster<br />Mimi Caster<br />The Dugout<br />Clive Akins<br />Merry Schmidt<br />Tommy Ponders<br />Stu Robinson<br />Alexis W. Senn<br />Thanks to Susan Smith, Development Director, MI Association for Justice<br />
    15. 15. SAMPLE CHART FOR BOARD<br />
    16. 16. Membership Fun<br />M&Ms –The Real Meaning<br />m<br />m<br />Membership& Money!<br />m<br />m<br />m<br />m<br />m<br />m<br />m<br />
    17. 17. Lifetime Value of a Member<br />
    18. 18. The Membership CultureProfessional Staff<br />Paying Members = Paid Employees<br />Everyone works in membership<br />Orient, train, teach<br />
    19. 19. The Membership CultureProfessional Staff<br />Earners vs. Spenders<br />Bomb the “silos”<br />Every contact counts<br />
    20. 20. Case Study: Consortium for School Networking<br />It’s all in the details<br />
    21. 21. Case Study: Consortium for School Networking<br />Word of Mouth <br />(again)<br />
    22. 22. Case Study: Consortium for School Networking<br />Volunteers are your BEST resource<br />
    23. 23. Case Study: Consortium for School Networking<br />DO sweat the small stuff<br /> (sometimes)<br />
    24. 24. Current Research<br />According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (MGI)<br />
    25. 25. Current Research<br />According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (MGI)<br />
    26. 26. Tie it all up!<br />Tips for the shoestring marketer<br />
    27. 27. Shoestring Experience<br />
    28. 28. Your TurnAudience Q & A<br />
    29. 29. Contact Information<br />Elizabeth Weaver Engel, MA, CAE<br />Director of Marketing & Sponsorship<br />NACHRI<br />Eengel@nachri.org 703.797.6041<br />Kathleen Wilson, CAE<br />Executive Director<br />NATLE<br />kwilson@natle.org 850.668.6905<br />SEE YOU NEXT YEAR!<br />Annual Meeting & Expo<br />August 21 - 24, 2010<br />Los Angeles, CA<br />
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