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Recent changes in our economy have exacerbated the differences between finance and membership professionals. A panel of CFOs and membership executives will discuss their concerns about evaluating the value of membership programs in this economy and the criteria they use to determine what programs should stay or go. Discover cost cutting tips to help you achieve your goals.
Rob Batarla, MBA, CPA, VP, finance/CFO, American Physical Therapy Association
Andrew Goldschmidt, CAE, MBA, director, membership/marketing, National Association of Counties
Susan Medick, CPA, CAE, chief financial & operations officer, Automotive Aftermarket Industry Association
Erik Schonher, MBA, VP, Marketing General Incorporated
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