Developing A Successful Job Search Strategy


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Thinking of changing jobs in this economy, are you mad? Actually this might well be the best time to make a move! Learn techniques on how to communicate your unique skills, accomplishments and successfully market offline and online the brand that is YOU!

Marshall Brown, president, Marshall Brown & Associates

Paul Copcutt, founder, Square Peg Solution

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  • VALERIE To talk about Paul
  • We all know this has been a Bad year That Life has been tough And some companies are disconnecting people
  • But what we are hear to talk about today is YOU What makes you unique, outstanding and employable We are hear today to talk about your brand and how you use that brand to thrive in a tough economy
  • But what is a brand? A brand is a unique promise of value Unique because it separates you from your peers It’s a promise because you commit to delivering evertything you do and its based on what is true and reall about you It has value to your target audience – ie the people that need to know you to make you successful.
  • So when we look at these brands , what words or emotions come to mind? Volvo Disney Apple
  • MAYBE Delete this one if we decide not to do the Coffee interactive exercise.
  • And think of these successful brands What is Nike’s tagline? And if I asked a room of professionals in Los Angeles or New york or even Lodon or Hong Kong the chances are they woulds say exavctly the same. Brands associate with premium positioning; Google is worth more than Indonesia as a country. Starbucks allows its employees to be brands within a brand – pound of coffee story Blackberry is becoming the Kleenex of PDA’s – on a plane its turn off your phones, pagers and blackberries.
  • And celebrities are brands. Martha Stewart said I’m a brand Do Celebriity band exercise – Donald Trump versus Oprah
  • Marshall has already talked aobut the new realites of the new world of work and that coupled with a term called Egonomics – from Faith Popcorn the futurist in NYC is why personal branding is becoming such a key career and job search tool .
  • So let me quickly take you through the Reach 3 step process in which both Marshalll and I are certifed. Extract Express Exude Over the next 20 minutes or so we ar going to take you thorugh this process and then specifically talk aobut how you can use this in job searching in a tough economy to land the jobs you want.
  • Key with the foundation of your brand is identifying or appointing the VP’s of your life. Vision - Disney Purpose – Mother Teresa Values – Oprah Winfrey Passions – Richard Branson
  • Then you need to look at your Strengths. Talk about Strengths finder.
  • Understand others perceptiona of your brand Explain 360 Reaxh Give example. Mention its free and details at the end.
  • Look at Target Audience Demogrpahics Pscchograpics You also need to be considering your competitors – what is the same about you and what is different? Qualifications will likely not be enough -what else. ?
  • Then once you have identified Who you are – both internal and external perceptions Who your target audiences is Who your competitors are and differences Then you can identify the sweet spot in the middle that is your brand. Once that is done you can start to communicate it – Marshall (insert Marshall job search strategies slides)
  • Thanks Marshall – great insights So once you are communicating your brand effectively you need to ensure you follow what I call the Donald rule. Three C’s of branding Clarity Consistency Constancy
  • Communicating and living your brand is all about Visibility and Credibility. And everything that surrounds you From your office to the equipment you use.
  • To what you wear – your image is one of the first impressions visualyl of your brand.
  • How you communicate says something about your brand.
  • And how you behave – do you treat the receptionist the same way as you treat the senior manager?
  • And then networking. Recommended read – Ferrazzi’s book. All about authentic networking and giving – what can you do for them. Marshall over to you to wrap things up .
  • Developing A Successful Job Search Strategy

    1. 1. Developing a Successful Job Search Strategy Sunday, 8/16/09 3:15 p.m. – 4:30 p.m. Content Leaders: Connecting Great Ideas and Great People Marshall Brown President Marshall Brown & Associates Paul Copcutt Founder Square Peg Solution
    2. 2. WELCOME <ul><li>THANK YOU FOR JOINING US! </li></ul><ul><li>“ I always wanted to be someone, but I should have been more specific.” </li></ul><ul><li>– Lily Tomlin & Jane Wagner </li></ul>
    3. 3. ABOUT MARSHALL BROWN <ul><ul><ul><ul><ul><li>Marshall Brown , President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeed —reflects his commitment to supporting and encouraging his clients to find their passions and </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and organizational clients. He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marshall publishes his own monthly e-newsletter called “It’s All About You!” He also writes a monthly career column for Association Trends called &quot;Ask the Coach,&quot; and has published articles in leading association management magazines and newsletters. Marshall’s first book, High Level Resumes , released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marshall is certified by the International Coach Federation, Coaches Training Institute and Career Coaches Institute. He grew up in Pittsburgh and now resides in Washington, DC. </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><ul><ul><li>202.518.5811 </li></ul></ul></ul></ul>
    4. 4. ABOUT PAUL COPCUTT Paul Copcutt is Canada’s leading personal brand consultant, combining a passion for people with a realization that strengths and specialization are the keys to success. He guides his clients to that outcome. His own specialty is to work with professionals and executives who are struggling with identifying a logical and authentic path to be successful in business and life. Paul has developed his own sales and marketing career through a mixture of his unique ability to communicate and connect with all levels of people and approach all situations with an open mind. This has resulted in gathering successful experience in a variety of industries including biotech, consumer goods and several years in executive recruitment both in North America and Europe. Recognized by Forbes as one of the top certified personal brand strategists he is a much sought after national speaker and media resource, interviewed by the Wall Street Journal and Reuters he is often quoted in The Globe & Mail and is a regular contributor to several leading online resources. Paul Copcutt | [email_address] | Tel: 1-800-810-5116 Square Peg Solution |
    5. 5. SO, WHAT ARE WE GOING TO TALK ABOUT? <ul><li>The New World of Work </li></ul><ul><li>Developing a Successful Job Search </li></ul><ul><li>“ No man becomes a fool until he stops asking questions.” </li></ul><ul><li>– Charles Steinmetz </li></ul>
    6. 6. TAKE CHARGE OF YOUR CAREER <ul><li>World of Work Today </li></ul><ul><li>New Rules for Career Success </li></ul>
    7. 10. WHAT IS A BRAND? Unique Promise of Value It’s UNIQUE because it separates you from your peers. It’s a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you. It has VALUE to your target audience….Your target audience means the people who need to know about you so that you can be wildly successful!
    8. 14.
    9. 15. Egonomics The New World Of Work
    11. 22. FOLLOW ‘THE DONALD’ RULE <ul><li>“ Show me someone without an ego and I will show you a loser” </li></ul>
    12. 27. YOU Juan Sally Ian Judith Lee
    13. 28. SECRETS TO AN EFFECTIVE JOB SEARCH <ul><li>What do you have to offer? </li></ul><ul><li>Know your brand </li></ul><ul><li>Well thought out approach </li></ul><ul><li>Logical & systematic way </li></ul><ul><li>Use time & resources wisely </li></ul><ul><li>Market your value </li></ul><ul><li>Stick with it! </li></ul><ul><li>“ If not now, when?” – The Talmud </li></ul>
    14. 29. THE PROCESS <ul><li>Define your timeline </li></ul><ul><li>Define your objective </li></ul><ul><li>Identify the possibilities </li></ul><ul><li>Research </li></ul><ul><li>The search strategy </li></ul>
    15. 30. JOB SEARCH KILLERS <ul><li>Lacking a structure </li></ul><ul><li>Trying to do it on your own </li></ul><ul><li>Not being accountable </li></ul><ul><li>Forgetting that it’s all about “Marketing” </li></ul><ul><li>Over-reliance on others </li></ul><ul><li>“ Don’t believe everything you think.” </li></ul>
    16. 31. ACTIVE VS. PASSIVE JOB SEARCH <ul><li>KEY FACTORS TO JOB SEARCH SUCCESS </li></ul><ul><li>Your Attitude </li></ul><ul><li>Your Focus </li></ul><ul><li>The scope of your search </li></ul><ul><li>Hours invested </li></ul><ul><li>Methods employed </li></ul><ul><li>Your resilience </li></ul><ul><li>How you measure success </li></ul>
    17. 32. DEVELOPING A JOB SEARCH PLAN <ul><li>A structured and methodical plan to identify opportunities and get your name and expertise in front of the right people. </li></ul>
    18. 33. DEVELOPING A BOARD OF ADVISORS <ul><li>Know what your needs are </li></ul><ul><li>Solicit the most talented people in their field </li></ul><ul><li>Look to the future </li></ul><ul><li>Be open and honest </li></ul><ul><li>If needed, change the make up </li></ul><ul><li>Manage the group </li></ul><ul><li>Let them hold you accountable </li></ul>
    19. 34. <ul><li>If you don’t show up in Google, you don’t exist! </li></ul>
    20. 35. CAREERBUILDER.COM Survey <ul><li>Results show “22 % of hiring managers said they use social networking sites to research job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job candidates via social networking profiles… </li></ul>
    21. 36. CAREERBUILDER.COM Survey <ul><li>… 34 % reported they found content that caused them to dismiss the candidate from consideration.” </li></ul><ul><li>- September 10, 2008 </li></ul>
    22. 37. ARE YOU LinkedIn?
    23. 38. SOCIAL NETWORKING SITES <ul><li>In addition to LinkedIn.. </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Ecademy </li></ul><ul><li>Naymz </li></ul><ul><li>Ryze </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul>
    24. 39. STAYING MOTIVATED <ul><li>Put a structure in place for your job search – set business hours for yourself just as if you were expected to report to the office </li></ul><ul><li>Don’t let hobbies, volunteer commitments, household chores, etc., take over your schedule </li></ul><ul><li>Have a plan with daily goals and objectives – make them reasonable so that you can end each day by congratulating yourself for a job well done </li></ul><ul><li>Build stress-reducing activities into your daily schedule – go for a walk or a workout every day after you’ve made your tough calls. </li></ul><ul><li>Organize your day to accommodate your energy levels and mood swings – make your toughest calls when your energy is highest </li></ul>
    25. 40. STAYING MOTIVATED <ul><li>If you’re feeling down, cut yourself some slack and seek out those things that you know will help restore your equilibrium </li></ul><ul><li>Build some volunteer time into your weekly schedule – helping someone whose needs are different from yours can be an excellent way to keep things in perspective </li></ul><ul><li>Celebrate every success – give yourself a reward for accomplishing your daily or weekly goals. Make the reward something that is healthy, fun, or vitally interesting to you </li></ul><ul><li>Keep the active job search going full speed ahead even when you are in the final stages of negotiation with an organization – you don’t want to have an opportunity that you really want fall through and have nothing else in the works </li></ul><ul><li>Remind yourself that your family and friends like you because you are YOU – not because you were the Director of Whatever at Previous Co. </li></ul><ul><li>- Adapted from It’s Your Move – Watters & O’Conner </li></ul>
    26. 41. WHAT’S NEXT? ACTION STEPS.. <ul><li>Based on what I learned today, </li></ul><ul><li>I will start… </li></ul><ul><li>I will stop.. </li></ul><ul><li>I will continue… </li></ul>
    27. 42. NOW WHAT? <ul><li>GIVE US YOUR CARD </li></ul><ul><li>to receive the link for a free REACH 360 assessment </li></ul>
    28. 43. CONTACT INFORMATION SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Marshall Brown, PCC Certified Personal Brand Strategist Marshall Brown & Associates [email_address] 202.518.5811 Paul Copcutt Certified Personal Brand Strategist Square Peg Solution [email_address] 800.810.5116