Develop Social Responsibility Programs for a Global Audience 11:00 AM-12:15 PM, Monday, August 17, 2009 Todd Wurschmidt, PhD, CAE, CFRE, TMC Interim, USA Siada El Ramly, Manager, Kellen Europe, Belgium Lesley-Anne Alexander, CEO, RNIB, UK Lousanne “Zan” Lofgren, CAE, Exec Dir, AOFAS, USA Michelle Mason, CAE, Managing Director, ASQ, USA Connecting Great Ideas and Great People www.asaecenter.org

Content Leaders Todd Wurschmidt, PhD, CAE, CFRE Siada El Ramly Interim Executive Director Manager Transition Management Consulting, Inc. Kellen Europe Washington, DC, USA Brussels, Belgium www.transitionceo.com www.kelleneurope.com [email_address] [email_address] +1-614-460-0860 +32 2 761 16 00 Lousanne “Zan” Lofgren, CAE Lesley-Anne Alexander Executive Director Chief Executive Officer Am Orthopaedic Foot & Ankle Society Royal National Institute of Blind People Rosemont, IL, USA London, UK www.aofas.org www.rnib.org.uk [email_address] c/o [email_address] +1-847-384-4377 020 7391 2252 Michelle Mason, CAE Managing Director American Society for Quality Milwaukee, WI, USA www.asq.org [email_address] +1-414-272-8575

Todd Wurschmidt, PhD, CAE, CFRE Siada El Ramly

Interim Executive Director Manager

Transition Management Consulting, Inc. Kellen Europe

Washington, DC, USA Brussels, Belgium

www.transitionceo.com www.kelleneurope.com

[email_address] [email_address]

+1-614-460-0860 +32 2 761 16 00

Lousanne “Zan” Lofgren, CAE Lesley-Anne Alexander

Executive Director Chief Executive Officer

Am Orthopaedic Foot & Ankle Society Royal National Institute of Blind People

Rosemont, IL, USA London, UK

www.aofas.org www.rnib.org.uk

[email_address] c/o [email_address]

+1-847-384-4377 020 7391 2252

Michelle Mason, CAE

Managing Director

American Society for Quality

Milwaukee, WI, USA

www.asq.org

[email_address]

+1-414-272-8575

Social Responsibility in so many different ways There is no universal formula for social responsibility There is no universal definition of what makes an initiative ‘worthwhile’ – so how can you make sure to make a difference and that your association gets the due recognition for its efforts? How does the nature of your organisation determine what kind of initiatives you can embark on? Or does it? Case studies: events organised with the European Commission ILAE ERA Green Charter

There is no universal formula for social responsibility

There is no universal definition of what makes an initiative ‘worthwhile’ – so how can you make sure to make a difference and that your association gets the due recognition for its efforts?

How does the nature of your organisation determine what kind of initiatives you can embark on? Or does it?

Case studies:

events organised with the European Commission

ILAE

ERA

Green Charter

There is no universal formula for social responsibility- so…. Make sure to asses the value of any initiative you embark on Set the scope of the initiative based on the impact that it will have Accept that, at times, the social responsibility intention of taking on an initiative is not always evident and may need to be explained Make sure to build the necessary alliances to make your initiative a success

Make sure to asses the value of any initiative you embark on

Set the scope of the initiative based on the impact that it will have

Accept that, at times, the social responsibility intention of taking on an initiative is not always evident and may need to be explained

Make sure to build the necessary alliances to make your initiative a success

Social Responsibility- worthwhile? What might be considered social responsibility in one society is not in another. E.g. environmental initiatives, choice of sponsorship of charities Make sure to find a worthwhile cause in relation to the target audience as well as your mission When you make an extra effort to take on a social responsibility project there is no shame in getting recognition for this: announcement, point it out on your website maybe at your event (keynote speaker mention)

What might be considered social responsibility in one society is not in another. E.g. environmental initiatives, choice of sponsorship of charities

Make sure to find a worthwhile cause in relation to the target audience as well as your mission

When you make an extra effort to take on a social responsibility project there is no shame in getting recognition for this: announcement, point it out on your website maybe at your event (keynote speaker mention)

Affect of organisation on the perception of your initiative Experience from working with different organisations: NGOs Professional Societies Trade and industry groupings Perception of the work carried out by each and how to tackle the mis/pre conceptions: Alliance-building Endorsement Nature of the messaging

Experience from working with different organisations:

NGOs

Professional Societies

Trade and industry groupings

Perception of the work carried out by each and how to tackle the mis/pre conceptions:

Alliance-building

Endorsement

Nature of the messaging

Examples/Case Studies ILAE: Out of the Shadows initiative Green Charter: An initiative set up by a British Software Association which ERA: annual convention using recycled materials Events organised with the European Commission: requirement to take environmental impact into account e.g. using local produce for all event meals, recycled materials…etc

ILAE:

Out of the Shadows initiative

Green Charter: An initiative set up by a British Software Association which

ERA: annual convention using recycled materials

Events organised with the European Commission: requirement to take environmental impact into account e.g. using local produce for all event meals, recycled materials…etc

Contact Information Siada El Ramly Manager Kellen Europe Email: [email_address] Phone: +32.2.7611600 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

Vision 2020 The Right to Sight Lesley-Anne Alexander CEO Royal National Institute of Blind People Connecting Great Ideas and Great People www.asaecenter.org

Vision 2020 – The Right To Sight VISION 2020 - a global initiative for the elimination of avoidable blindness. A joint programme of the World Health Organization and the International Agency for the Prevention of Blindness with an international membership of NGOs, professional associations, eye care institutions and corporations VISION 2020 UK - an association of more than 50 organisations involved with eye health and sight loss that promotes the aims of the VISION 2020 global initiative

VISION 2020 - a global initiative for the elimination of avoidable blindness.

A joint programme of the World Health Organization and the International Agency for the Prevention of Blindness with an international membership of NGOs, professional associations, eye care institutions and corporations

VISION 2020 UK - an association of more than 50 organisations involved with eye health and sight loss that promotes the aims of the VISION 2020 global initiative

The UK Challenge Poor understanding of the impact of lifestyles and health conditions on sight Too many people are living with sight loss that could be avoided Inequality in provision and access to eye health and sight loss services Lack of “joined up” service delivery Barriers to inclusion and participation for people with sight loss No clear strategy

Poor understanding of the impact of lifestyles and health conditions on sight

Too many people are living with sight loss that could be avoided

Inequality in provision and access to eye health and sight loss services

Lack of “joined up” service delivery

Barriers to inclusion and participation for people with sight loss

No clear strategy

The Solution – The UK Vision Strategy UK Vision Strategy has three key goals: Improving the eye health of the people of the UK Eliminating avoidable sight loss and delivering excellent support for people with visual impairment Enhancing inclusion, participation and independence of blind and partially sighted people

UK Vision Strategy has three key goals:

Improving the eye health of the people of the UK

Eliminating avoidable sight loss and delivering excellent support for people with visual impairment

Enhancing inclusion, participation and independence of blind and partially sighted people

What Did We Learn?

Develop Social Responsibility Programs for Global Audiences Monday, August 17, 2009 11:00 AM – 12:15 PMTime Lousanne “Zan” Lofgren, CAE American Orthopaedic Foot & Ankle Society Connecting Great Ideas and Great People www.asaecenter.org

Introducing the AOFAS Established 1969 501(c)(3) 1,800 Orthopaedic Surgeons Sports, trauma, reconstruction of the foot & ankle Mission Education Research

Established 1969

501(c)(3)

1,800 Orthopaedic Surgeons

Sports, trauma, reconstruction of the foot & ankle

Mission

Education

Research

AOFAS Overseas Outreach Project to Vietnam Changing Lives --- Sharing Knowledge How did it start? Why Vietnam? The Vision The Challenge The Impact

How did it start?

Why Vietnam?

The Vision

The Challenge

The Impact

New Strategic Vision and Leadership “…to raise AOFAS to a new level of service and member involvement” To help people disfigured by war and poverty To raise funds to support new initiatives in education, research and humanitarian service

To help people disfigured by war and poverty

To raise funds to support new initiatives in education, research and humanitarian service

The Challenge to Members Pierce Scranton, MD, AOFAS President, 2002 “ Imagine what we could do if we work with one another, and with our friends in industry and with foundations.”

“ Imagine what we could do if we work with one another, and with our friends in industry and with foundations.”

Outreach & Education Fund launched Fundraising campaign initiated Donations from members and corporations Separate 501(c)(3) Mission: To provide financial resources to support the AOFAS mission in education, research and humanitarian services

Fundraising campaign initiated

Donations from members and corporations

Separate 501(c)(3)

Mission: To provide financial resources to support the AOFAS mission in education, research and humanitarian services

WHY VIETNAM?

Vietnam Facts 86 million people Median age: 26.9 years Average annual per capita income: $832 Children, women, and the poor are often underserved or not served for health care

86 million people

Median age: 26.9 years

Average annual per capita income: $832

Children, women, and the poor are often underserved or not served for health care

Project Considerations Safety for Volunteers “ They would welcome us” Need for services Opportunity to teach Focus on foot & ankle Develop relationships

Safety for Volunteers

“ They would welcome us”

Need for services

Opportunity to teach

Focus on foot & ankle

Develop relationships

Our Project Partner Prosthetics Outreach Foundation Mission: “Helping the developing world walk again” In-country infrastructure Producing prosthetic limbs for poor in Vietnam

Prosthetics Outreach Foundation

Mission: “Helping the developing world walk again”

In-country infrastructure

Producing prosthetic limbs for poor in Vietnam

The Agreements With Vietnamese government and Prosthetics Outreach Foundation To perform surgery at provincial centers and the university hospital in Hanoi To hold annual educational seminar

With Vietnamese government and Prosthetics Outreach Foundation

To perform surgery at provincial centers and the university hospital in Hanoi

To hold annual educational seminar

The Planning Fact-finding trip Initiate relationships Identify sites Organize logistics Launch project Recruit surgeons On-site support Manage budget Fundraising Media relations

Fact-finding trip

Initiate relationships

Identify sites

Organize logistics

Launch project

Recruit surgeons

On-site support

Manage budget

Fundraising

Media relations

A Project Review 2002-2009 Changing Lives -- Sharing Knowledge

The Impact 500+ disabled children and adults received free surgery Teaching and two-way learning Increasing cultural understanding Appreciation for challenges faced by third world physicians

500+ disabled children and adults received free surgery

Teaching and two-way learning

Increasing cultural understanding

Appreciation for challenges faced by third world physicians

Reverse Learning “ I came away with more surgical wisdom and a completely new perspective on world health care. It changes you.” Ruth Thomas, MD MD means “make do” Apply basic knowledge Think outside the box

“ I came away with more surgical wisdom and a completely new perspective on world health care. It changes you.” Ruth Thomas, MD

MD means “make do”

Apply basic knowledge

Think outside the box

The Surgeons 24 surgeons from 14 states and 3 countries Volunteer for 2 weeks Pay own travel to Vietnam Two teams of two surgeons Team work and camaraderie “ I saw deformities I only read about in books” Mark Slovenkai, MD “ Patients came with deformities that challenged our problem-solving abilities.” Nimrod Ron, MD

24 surgeons from 14 states and 3 countries

Volunteer for 2 weeks

Pay own travel to Vietnam

Two teams of two surgeons

Team work and camaraderie

“ I saw deformities I only read about in books” Mark Slovenkai, MD

“ Patients came with deformities that challenged our problem-solving abilities.” Nimrod Ron, MD

The Cost Surgeons pay own airfare AOFAS covers in-country expenses Hotel, food, ground transportation, staff travel and support Educational seminar in Hanoi Costs for patient care and travel $40,000 grant from OEF to AOFAS for project

Surgeons pay own airfare

AOFAS covers in-country expenses

Hotel, food, ground transportation, staff travel and support

Educational seminar in Hanoi

Costs for patient care and travel

$40,000 grant from OEF to AOFAS for project

Educational Seminar – Sharing Knowledge Learning from each other Presentations by Vietnamese and AOFAS surgeons with translation 170 surgeon attendees

Learning from each other

Presentations by Vietnamese and AOFAS surgeons with translation

170 surgeon attendees

Why Volunteer? Desire to give back Love to teach Interest in new challenges Opportunity for personal growth Love to travel

Desire to give back

Love to teach

Interest in new challenges

Opportunity for personal growth

Love to travel

New Perspectives “ We brought you so little compared to what you have brought to us.” E. Greer Richardson, MD The rewards are personal The memories last a lifetime

“ We brought you so little compared to what you have brought to us.” E. Greer Richardson, MD

The rewards are personal

The memories last a lifetime

“ Offering care to those who would not otherwise have been receiving care was a privilege.” Paul Hecht, MD “ Our surgeries enable these children to have a normal life” Rob Veith, MD

Thank you! Thank You!

Thank You!

Contact Information Lousanne “Zan” Lofgren, CAE Executive Director American Orthopaedic Foot & Ankle Society [email_address] 847-384-4377 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

Content Leaders: Michelle Mason, CAE ASQ Connecting Great Ideas and Great People www.asaecenter.org Develop Social Responsibility Programs for Global Audiences August 17, 2009 11:00 – 12:15

ASQ’s Response to SR ISO 26000 Guidance on Social Responsibility Link social responsibility and quality ASQ leadership role Position Milwaukee as a destination to learn and explore

ISO 26000 Guidance on Social Responsibility

Link social responsibility and quality

ASQ leadership role

Position Milwaukee as a destination to learn and explore

Social Responsibility Defined The “responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior that: Contributes to sustainable development, including health and the welfare of society; Takes into account the expectations of stakeholders; Is in compliance with applicable law and consistent with international norms of behavior; and Is integrated through the organization and practiced in its relationships. ISO 26000: Guidance on Social Responsibility

The “responsibility of an organization for the impacts of its decisions and activities

on society and the environment, through transparent and ethical behavior that:

Contributes to sustainable development, including health and the welfare of society;

Takes into account the expectations of stakeholders;

Is in compliance with applicable law and consistent with international norms of

behavior; and

Is integrated through the organization and practiced in its relationships.

ISO 26000: Guidance on Social Responsibility

ASQ’s 3 Phased Approach Awareness Web Presence WWW.TheSRO.org Business Case Seeking Sustainable Success: ASQ Integrates Quality and Social Responsibility Best practices Pathways to Social Responsibility: Successful Practices for Sustaining the Future Launch SRO* on Earth Day, April 22, 2009 Product Development Learning Offerings – Think Tank, Webinars, Roundtables, Workshops Knowledge Offerings –Publications, White papers, Position Statements Application International Conference on Social Responsibility - 2011

Awareness

Web Presence

WWW.TheSRO.org

Business Case

Seeking Sustainable Success: ASQ Integrates Quality and Social Responsibility

Best practices

Pathways to Social Responsibility: Successful Practices for Sustaining the Future

Launch SRO* on Earth Day, April 22, 2009

Product Development

Learning Offerings – Think Tank, Webinars, Roundtables, Workshops

Knowledge Offerings –Publications, White papers, Position Statements

Application

International Conference on Social Responsibility - 2011

Societal ISO 26000 Environment ISO 14000 Management ISO 9000/1 The Quality Triple Bottom Line The Quality Triple Bottom Line

Contact Information Michelle Mason, CAE Managing Director American Society for Quality (ASQ) [email_address] 414-298-8789 ext. 7296 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA