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Defining Your Unique Value Proposition

by on Aug 17, 2009

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One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish ...

One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.

Ken Esthus, account director, Marketing General Inc.
Tracy Taylor, executive director, Natural Products Foundation

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