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A website gives associations access to data that makes old school direct marketers salivate. But many organizations find themselves getting bogged down in producing graphs every month, obsessing over ...

A website gives associations access to data that makes old school direct marketers salivate. But many organizations find themselves getting bogged down in producing graphs every month, obsessing over drops in pageviews, throwing their hands up on the air, and deciding they dont have enough resources to maintain this kind of analytics analysis. Stop obsessing about the small stuff, and start learning about creating a goal-oriented, actionable analytics plan that can help your website thrive.