All too often associations build events with a large overall strategy and theme, failing to capture the many small factors, details, and nuances that make up the overall experience. Determine why overarching themes fall short and why key details are missed. Uncover the path to successful association events by experiencing all the details, no matter how small, through the eyes of the member. Come prepared to be enlightened and challenged; you will never look at your events the same way again! Primary area of focus: Meetings & Expo Excellence Thomas M. Bohn, CAE, executive director, CEO, International Accounts Payable Professionals (IAPP) Jo E. LaBorde, director business development & chief learning officer, International Accounts Payable Professionals (IAPP)

1. Business of Meetings: Using Micro Strategies to Build Association Events August 17, 2009 3:15 – 4:30 pm Content Leaders: Thomas M. Bohn, CAE, CEO, IAPP Jo E. LaBorde, CLO, IAPP Connecting Great Ideas and Great People www.asaecenter.org

3. Typical Approach: Top Down This is where breakdown begins!!

6. Micro Plan: Customer First! To Micro Plan…we must INVERT the pyramid!!

9. Resource Planning:

23. Questions? Thomas M. Bohn, CAE International Accounts Payable Professionals Executive Director & CEO tom.bohn@theiapp.org Jo E. LaBorde International Accounts Payable Professionals Director, Business Development & Chief Learning Officer [email_address] SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA