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FEBRUARY 17, 2009 THE BEGINNING OF THE END OF APPOINTMENT MEDIA IMEDIA BRAND SUMMIT
FCC MANDATE
$ 165B WILL SPLINTER
APPOINTMENT MEDIA WILL END IT'S ALL ABOUT ON DEMAND
10 POINTS TO CONSIDER
INFORMATION GENERATION ATTENTION GENERATION 1
BROADCAST GENERATION TV PRINT RADIO BILLBOARD
INFORMATION GENERATION TV PRINT RADIO CABLE TV KIOSK BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EM...
TV PRINT RADIO CABLE TV INTERNET ATTENTION GENERATION TWITTER KIOSK SOCIAL RSS COMMENTING VOIP SATELLITE TV SMS BLOGS IM A...
INDIVIDUAL MEDIA THE CLOUD 2
MEDIA DEFINED BY TECHNOLOGY <ul><li>LETTERPRESS  </li></ul><ul><li>CABLE/SATELLITE  </li></ul><ul><li>BROADCAST  </li></ul...
MEDIA DEFINED BY CONSUMER
 
 
APPOINTMENT ON DEMAND 3
 
 
PRODUCT EXPERIENCE 4
NON SOCIETY
 
PRICE LIFETIME VALUE 5
$170  (FIRST PURCHASE)
+$200  (SECOND PURCHASE)
+$250  (THIRD PURCHASE)
+$180=$800  (LIFETIME VALUE OVER 18 MONTHS/3.5x)
INTRUDER WITH TAGLINE STEWARD OF A CONVERSATION 6
 
 
 
SPARK CONVERSATION ADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND ALBUM RELEASE MEDIABAR CAMPAIGN START
RENT CONTENT OWN CONTENT 7
WHAT’S OLD IS NEW
ENGAGE THE AUDIENCE Invite . . . Entertain . . . Co-Create
CREATE COMPELLING PROGRAMMING
 
PROGRAMMING GUIDE SEARCH FOR PROGRAMMING 8
nice makeup
 
 
STANDARD AD UNITS PERMISSION AD UNITS 9
MEVERTORIAL
VCAM
OLD MATH NEW MEDIA 10
RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy Reach x Frequency = Media Buy √
BECOME PART OF REVENUE Revenue Operating Profit Expenses R&D Manufacturing Salaries G&A Operating Income Taxes Net Income ...
SEARCH eCOMM CONTENT COMM AD NETWORK TOOLS VERTICAL SEARCH BILLIONS ADVERTISING SPEND MAHALO SEARCHME eHARMONY KAYAK TRULI...
[email_address]
THANK YOU!
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Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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  • Transcript of "Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media""

    1. 1. FEBRUARY 17, 2009 THE BEGINNING OF THE END OF APPOINTMENT MEDIA IMEDIA BRAND SUMMIT
    2. 2. FCC MANDATE
    3. 3. $ 165B WILL SPLINTER
    4. 4. APPOINTMENT MEDIA WILL END IT'S ALL ABOUT ON DEMAND
    5. 5. 10 POINTS TO CONSIDER
    6. 6. INFORMATION GENERATION ATTENTION GENERATION 1
    7. 7. BROADCAST GENERATION TV PRINT RADIO BILLBOARD
    8. 8. INFORMATION GENERATION TV PRINT RADIO CABLE TV KIOSK BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE
    9. 9. TV PRINT RADIO CABLE TV INTERNET ATTENTION GENERATION TWITTER KIOSK SOCIAL RSS COMMENTING VOIP SATELLITE TV SMS BLOGS IM APPS BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE PODCAST VIDEO
    10. 10. INDIVIDUAL MEDIA THE CLOUD 2
    11. 11. MEDIA DEFINED BY TECHNOLOGY <ul><li>LETTERPRESS </li></ul><ul><li>CABLE/SATELLITE </li></ul><ul><li>BROADCAST </li></ul><ul><li>TCP/IP </li></ul><ul><li>GSM </li></ul>NEWSPAPER/MAGAZINE TV RADIO INTERNET MOBILE
    12. 12. MEDIA DEFINED BY CONSUMER
    13. 15. APPOINTMENT ON DEMAND 3
    14. 18. PRODUCT EXPERIENCE 4
    15. 19. NON SOCIETY
    16. 21. PRICE LIFETIME VALUE 5
    17. 22. $170 (FIRST PURCHASE)
    18. 23. +$200 (SECOND PURCHASE)
    19. 24. +$250 (THIRD PURCHASE)
    20. 25. +$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)
    21. 26. INTRUDER WITH TAGLINE STEWARD OF A CONVERSATION 6
    22. 30. SPARK CONVERSATION ADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND ALBUM RELEASE MEDIABAR CAMPAIGN START
    23. 31. RENT CONTENT OWN CONTENT 7
    24. 32. WHAT’S OLD IS NEW
    25. 33. ENGAGE THE AUDIENCE Invite . . . Entertain . . . Co-Create
    26. 34. CREATE COMPELLING PROGRAMMING
    27. 36. PROGRAMMING GUIDE SEARCH FOR PROGRAMMING 8
    28. 37. nice makeup
    29. 40. STANDARD AD UNITS PERMISSION AD UNITS 9
    30. 41. MEVERTORIAL
    31. 42. VCAM
    32. 43. OLD MATH NEW MEDIA 10
    33. 44. RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy Reach x Frequency = Media Buy √
    34. 45. BECOME PART OF REVENUE Revenue Operating Profit Expenses R&D Manufacturing Salaries G&A Operating Income Taxes Net Income Sales & Marketing Cost of Sales
    35. 46. SEARCH eCOMM CONTENT COMM AD NETWORK TOOLS VERTICAL SEARCH BILLIONS ADVERTISING SPEND MAHALO SEARCHME eHARMONY KAYAK TRULIA WEATHERBUG EONS FUNNYORDIE HEALTHCENTRAL JOOST MEVIO SUGAR WIDGET BOX CAFEPRESS GAMEFLY MOTOSPORTS NETSHOPS ZAPPOS ADBRITE ADMOB AMOBEE BUBBLEMOTION JAJAH LOOPT MEEBO TOKBOX LINKEDIN IMEEM ROCKYOU STARDOLL COLLACTIVE KENSHOO OLIVE KONTERA UNISFAIR PONTIS SINTECMEDIA
    36. 47. [email_address]
    37. 48. THANK YOU!
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