Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

FEBRUARY 17, 2009 THE BEGINNING OF THE END OF APPOINTMENT MEDIA IMEDIA BRAND SUMMIT

FCC MANDATE

$ 165B WILL SPLINTER

APPOINTMENT MEDIA WILL END IT'S ALL ABOUT ON DEMAND

10 POINTS TO CONSIDER

INFORMATION GENERATION ATTENTION GENERATION 1

BROADCAST GENERATION TV PRINT RADIO BILLBOARD

INFORMATION GENERATION TV PRINT RADIO CABLE TV KIOSK BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE

TV PRINT RADIO CABLE TV INTERNET ATTENTION GENERATION TWITTER KIOSK SOCIAL RSS COMMENTING VOIP SATELLITE TV SMS BLOGS IM APPS BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE PODCAST VIDEO

INDIVIDUAL MEDIA THE CLOUD 2

MEDIA DEFINED BY TECHNOLOGY
LETTERPRESS
CABLE/SATELLITE
BROADCAST
TCP/IP
GSM
NEWSPAPER/MAGAZINE TV RADIO INTERNET MOBILE

MEDIA DEFINED BY CONSUMER

APPOINTMENT ON DEMAND 3

PRODUCT EXPERIENCE 4

NON SOCIETY

PRICE LIFETIME VALUE 5

$170 (FIRST PURCHASE)

+$200 (SECOND PURCHASE)

+$250 (THIRD PURCHASE)

+$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)

INTRUDER WITH TAGLINE STEWARD OF A CONVERSATION 6

SPARK CONVERSATION ADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND ALBUM RELEASE MEDIABAR CAMPAIGN START

RENT CONTENT OWN CONTENT 7

WHAT’S OLD IS NEW

ENGAGE THE AUDIENCE Invite . . . Entertain . . . Co-Create

CREATE COMPELLING PROGRAMMING

PROGRAMMING GUIDE SEARCH FOR PROGRAMMING 8

nice makeup

STANDARD AD UNITS PERMISSION AD UNITS 9

MEVERTORIAL

OLD MATH NEW MEDIA 10

RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy Reach x Frequency = Media Buy √

BECOME PART OF REVENUE Revenue Operating Profit Expenses R&D Manufacturing Salaries G&A Operating Income Taxes Net Income Sales & Marketing Cost of Sales

SEARCH eCOMM CONTENT COMM AD NETWORK TOOLS VERTICAL SEARCH BILLIONS ADVERTISING SPEND MAHALO SEARCHME eHARMONY KAYAK TRULIA WEATHERBUG EONS FUNNYORDIE HEALTHCENTRAL JOOST MEVIO SUGAR WIDGET BOX CAFEPRESS GAMEFLY MOTOSPORTS NETSHOPS ZAPPOS ADBRITE ADMOB AMOBEE BUBBLEMOTION JAJAH LOOPT MEEBO TOKBOX LINKEDIN IMEEM ROCKYOU STARDOLL COLLACTIVE KENSHOO OLIVE KONTERA UNISFAIR PONTIS SINTECMEDIA

[email_address]

THANK YOU!

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Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Mark Kvamme’s iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media" Presentation Transcript