0
Welcome
Marlene de Koning
Solutions Consultant
Sebastian Rudolph
Solutions account manager
TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with you...
TALENT SOLUTIONS 3
Why Social Recruitment?
LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
10...
TALENT SOLUTIONS 5
TALENT SOLUTIONS
TALENT SOLUTIONS
Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
v...
TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.
#talentb...
What does it mean to work
for your organization?
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
Why segmentation matters
14
 68% of members want to see
relevant and insightful content.
 B2B companies...
TALENT SOLUTIONS
Talent Brand Attributes
#talentbrand
“Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E...
©2013 LinkedIn Corporation. All Rights Reserved.
Let’s get started!
TALENT SOLUTIONS
Building the foundation of your Talent Brand
Goals from your LinkedIn Career Page
Excite candidates about...
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 20
Automated and dynamic content
LinkedIn does the work f...
TALENT SOLUTIONS
Building your talent brand
Self-service content
21
Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you...
Examples of LinkedIn Targeted Views
23
Default Engineering
24
Examples of LinkedIn Targeted Views
India Sales
25
Examples of LinkedIn Targeted Views
Interns/Recent Grads German
Add content to your Career Page via a Slideshare
Presentation
26
Creative ways to build a Talent Community using
CheckIn
Embed a CheckIn Link on your Career Page
Build your Talent Community
28
Click here to join our Talent Community
Your turn!
29
TALENT SOLUTIONS
5 Qualifying questions for Targeted Pages
 What are your key talent pools this year?
 Do you have a stu...
TALENT SOLUTIONS
Let’s go live on the site and build together
Working session
32
TALENT SOLUTIONS
3 Key takeaways Why?
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence t...
TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with you...
What did you learn and how can we improve?
Connect
Marlene de Koning
Solutions Consultant
nl.linkedin.cominmarlenedekoning
@Marlene_dKoning
Talent Brand Workshop Benelux
Upcoming SlideShare
Loading in...5
×

Talent Brand Workshop Benelux

260

Published on

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
260
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Talent Brand Workshop Benelux"

  1. 1. Welcome Marlene de Koning Solutions Consultant Sebastian Rudolph Solutions account manager
  2. 2. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers
  3. 3. TALENT SOLUTIONS 3 Why Social Recruitment?
  4. 4. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA
  5. 5. TALENT SOLUTIONS 5
  6. 6. TALENT SOLUTIONS
  7. 7. TALENT SOLUTIONS Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
  8. 8. TALENT SOLUTIONS The beauty of talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand
  9. 9. What does it mean to work for your organization?
  10. 10. TALENT SOLUTIONS
  11. 11. TALENT SOLUTIONS
  12. 12. TALENT SOLUTIONS
  13. 13. TALENT SOLUTIONS Why segmentation matters 14  68% of members want to see relevant and insightful content.  B2B companies that blog related to their industry generate 67% more leads per month than those who do not blog.  58% of consumers trust relevant editorial content.  78% of chief marketing officers think targeted custom content is the future of marketing.
  14. 14. TALENT SOLUTIONS Talent Brand Attributes #talentbrand
  15. 15. “Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved.
  17. 17. Let’s get started!
  18. 18. TALENT SOLUTIONS Building the foundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 19
  19. 19. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 20 Automated and dynamic content LinkedIn does the work for you
  20. 20. TALENT SOLUTIONS Building your talent brand Self-service content 21
  21. 21. Building Targeted Pages Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
  22. 22. Examples of LinkedIn Targeted Views 23 Default Engineering
  23. 23. 24 Examples of LinkedIn Targeted Views India Sales
  24. 24. 25 Examples of LinkedIn Targeted Views Interns/Recent Grads German
  25. 25. Add content to your Career Page via a Slideshare Presentation 26
  26. 26. Creative ways to build a Talent Community using CheckIn
  27. 27. Embed a CheckIn Link on your Career Page Build your Talent Community 28 Click here to join our Talent Community
  28. 28. Your turn! 29
  29. 29. TALENT SOLUTIONS 5 Qualifying questions for Targeted Pages  What are your key talent pools this year?  Do you have a student or recent graduate recruiting strategy?  What are the top Functions of your current jobs?  What are the top Locations of your current jobs?  Do these Functions or Locations have different value propositions, messaging, content, and goals? – Can you custom-tailor a Career Page for them?
  30. 30. TALENT SOLUTIONS Let’s go live on the site and build together
  31. 31. Working session 32
  32. 32. TALENT SOLUTIONS 3 Key takeaways Why? Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.
  33. 33. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers
  34. 34. What did you learn and how can we improve?
  35. 35. Connect Marlene de Koning Solutions Consultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×