Talent Brand Workshop Benelux
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Talent Brand Workshop Benelux

on

  • 215 views

The beauty of employer brand is you don’t need everybody to know your name. Only the right people. ...

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.

Statistics

Views

Total Views
215
Views on SlideShare
199
Embed Views
16

Actions

Likes
0
Downloads
5
Comments
0

2 Embeds 16

https://www.linkedin.com 13
https://twitter.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Talent Brand Workshop Benelux Presentation Transcript

  • 1. Welcome Marlene de Koning Solutions Consultant Sebastian Rudolph Solutions account manager
  • 2. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers
  • 3. TALENT SOLUTIONS 3 Why Social Recruitment?
  • 4. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA
  • 5. TALENT SOLUTIONS 5
  • 6. TALENT SOLUTIONS
  • 7. TALENT SOLUTIONS Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
  • 8. TALENT SOLUTIONS The beauty of talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand
  • 9. What does it mean to work for your organization?
  • 10. TALENT SOLUTIONS
  • 11. TALENT SOLUTIONS
  • 12. TALENT SOLUTIONS
  • 13. TALENT SOLUTIONS Why segmentation matters 14  68% of members want to see relevant and insightful content.  B2B companies that blog related to their industry generate 67% more leads per month than those who do not blog.  58% of consumers trust relevant editorial content.  78% of chief marketing officers think targeted custom content is the future of marketing.
  • 14. TALENT SOLUTIONS Talent Brand Attributes #talentbrand
  • 15. “Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
  • 16. ©2013 LinkedIn Corporation. All Rights Reserved.
  • 17. Let’s get started!
  • 18. TALENT SOLUTIONS Building the foundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 19
  • 19. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 20 Automated and dynamic content LinkedIn does the work for you
  • 20. TALENT SOLUTIONS Building your talent brand Self-service content 21
  • 21. Building Targeted Pages Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
  • 22. Examples of LinkedIn Targeted Views 23 Default Engineering
  • 23. 24 Examples of LinkedIn Targeted Views India Sales
  • 24. 25 Examples of LinkedIn Targeted Views Interns/Recent Grads German
  • 25. Add content to your Career Page via a Slideshare Presentation 26
  • 26. Creative ways to build a Talent Community using CheckIn
  • 27. Embed a CheckIn Link on your Career Page Build your Talent Community 28 Click here to join our Talent Community
  • 28. Your turn! 29
  • 29. TALENT SOLUTIONS 5 Qualifying questions for Targeted Pages  What are your key talent pools this year?  Do you have a student or recent graduate recruiting strategy?  What are the top Functions of your current jobs?  What are the top Locations of your current jobs?  Do these Functions or Locations have different value propositions, messaging, content, and goals? – Can you custom-tailor a Career Page for them?
  • 30. TALENT SOLUTIONS Let’s go live on the site and build together
  • 31. Working session 32
  • 32. TALENT SOLUTIONS 3 Key takeaways Why? Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.
  • 33. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers
  • 34. What did you learn and how can we improve?
  • 35. Connect Marlene de Koning Solutions Consultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning